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    Category: How To

    5 Ways to Use Twitter to Connect With Local Customers

    Does your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood?

    You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood?

    Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don't yet know. This makes Twitter the ideal tool for

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    How to Build Your Twitter Tribe

    Do you want to build a loyal and engaged Twitter following (a tribe if you will)?

    If so, this article is for you. It will show you how to find people and what to do to engage them.
    Find the right people—build the right community
    This is a tricky headline. As if there's something like the "right" community waiting for you out there. Yet focusing firmly on the people you want to interact with will pay off greatly. Following those who show a real connection to your niche is key to getting the return out of your Twitter conversations.

    A

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    How Bloggers Can Use Book Reviews to Connect With Experts

    Are you looking to get the attention of experts in your industry?

    Who writes the books your readers like to read? Experts do. And when these professionals share their knowledge in a new book, there's one thing they highly covet—book reviews.

    In this article I'll share the power of a book review and how you might be able to review a brand-new book.

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    6 Tips to Increase Your Facebook EdgeRank and Exposure

    Ever wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It's not that those other friends have stopped using Facebook; chances are they're still there. It's just that they aren't showing up in your news feed.

    If you haven't noticed, there are now two settings on your Facebook news feed: "Most Recent," which shows most of the content published by your Facebook friends in chronological order and "Top News," which filters content based on EdgeRank.

    Friends and fan pages with a high EdgeRank are more

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    Social Storytelling Boosts Donations for Ronald McDonald House Charities

    If you've ever been to a McDonald's, chances are you've seen the donation boxes that support Ronald McDonald House Charities (RMHC) on the counter or at the drive-through window.

    How can a little spare change possibly help fund the organization's global network of hundreds of houses, family rooms and care mobiles (mobile care centers)?

    A little change adds up – to nearly $25 million in donations last year with the help of social media. Donation boxes are the single largest ongoing fundraiser for RMHC, helping the charity serve 4.5 million

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