Category: How To

Outsourcing Social Media: Good or Bad Idea?

December 17, 2009

One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.

Add that the technology is changing all the time. It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.

It's hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media activity. But should you?

Continue Reading about Outsourcing Social Media: Good or Bad Idea? →

5 Creative Ways To Use Your Twitter Favorites

December 15, 2009

If you look at most Twitter users' Favorites, this feature is often completely empty or seldom used. Many people simply don't know the power of this tiny tool! There are so many creative and useful ways to get mileage out of selecting tweets to favorite (others' and your own).

With the constant stream (river!) of information rushing by on Twitter, here are five fun ways to capture your favorite tweets and have a way to archive/refer back to them.

First, let’s make sure you know how to favorite tweets, what types of tweets to favorite, and

Continue Reading about 5 Creative Ways To Use Your Twitter Favorites →

The Secret to Growing Your Blog Following and the Pitfall You Must Avoid

December 3, 2009

Looking to grow your blog following? You might be surprised that the best way to gain a following is to focus on other people's blogs.

Outreach is key to having a blog that actually works for your business, yet it's the one element many professionals ignore. And it's contrary to most competitive thinking because it involves spending time away from your blog.

Done correctly, however, reaching out to other bloggers in your field will actually create more business opportunities, increase traffic to your own blog, and enhance your business

Continue Reading about The Secret to Growing Your Blog Following and the Pitfall You Must Avoid →