How To : Social Media Examiner

social media how toIs your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search.

The Emergence of Social Search

Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.

It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.

What’s happened is Google recently changed its search algorithm that determines what type of online content is the most relevant—specifically placing greater emphasis on original social content.

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social media how toDo you want to get the most from Twitter?  Because Twitter is so quick and easy to use, it’s also easy to get lost in the conversations.

Here are four tips to help you focus your Twitter efforts to get the maximum benefits for your business.

#1: Define your business goals and objectives

Take something you want to accomplish in your business and break it down into action items that are measurable and specific.

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social media how toIn the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.

Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. And here’s the important part:

Every blog post is a new web page and every web page is another opportunity to rank well for another search term.

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social media how toThese days we can get our daily news through a multitude of resources from across the web.

But LinkedIn Today is the new player in town for the professional community. Plus, it’s a great resource for putting your daily news in the context of your professional social network.

As LinkedIn describes it, LinkedIn Today allows you to discover what the world’s professionals are reading, sharing AND tweeting. Bottom line, it’s a professional social news source that you can utilize to grow your social influence.

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