Category: How To

Targeting Your Competitors’ Audiences on YouTube: A Strategy for Success

July 4, 2023

Want more people to see your YouTube content? Wondering how to get your content in front of the people who watch your competitors’ videos?

In this article, you’ll discover a step-by-step strategy to effectively and ethically target your competitors’ audiences.

#1: Research Your Competitors on YouTube

Whether you already have competitors in mind or you need a hand building a list, get started with the steps below. With competitive research, you can identify and vet other brands in your space so you know exactly where to focus your

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Using YouTube Analytics to Improve Your Video Strategy

June 29, 2023

Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio?

In this article, you’ll discover how to improve your YouTube video strategy with analytics.

Should I Post Long-Form or Short-Form Video on YouTube?

YouTube built its reputation on expert, long-form video, but in the past couple of years, the platform has been heavily pushing short-form video strategy. After all, short-form videos are taking over every other social network, from TikTok to Instagram.

But what works best for

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How to Qualify Leads on LinkedIn

June 27, 2023

Do you use LinkedIn to find potential customers? Want to make sure you’re reaching out to the right people?

In this article, you’ll discover how to use native LinkedIn tools to research potential customers on LinkedIn.

Why Lead Qualification Matters on LinkedIn

For B2B marketers, LinkedIn is a key platform for lead generation. Whether you use tactics like social selling, gated content, InMail, or paid campaigns, this professional networking platform is crucial for connecting with potential customers.

But before you send new

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How to Launch Your Next Product on Instagram

June 26, 2023

Is your target audience on Instagram? Want to launch your next product without using ads?

In this article, you’ll discover an organic Instagram strategy for your next product launch.

Why Instagram Is the Ideal Social Media Platform for Product Launches

If you want to launch a new product without paid marketing campaigns, you need a social media platform that has excellent organic reach and engagement. Although organic reach and engagement have declined across all social media channels in recent years, Instagram's median rates remain

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