Social Media Marketing | Social Media Examiner
Your Guide to the Social Media Jungle
Wondering how to create a buyer persona?
Looking for free tools to help you?
Facebook offers several useful tools that allow businesses to conduct detailed audience research.
In this article, you'll discover how to use Facebook Insights to quickly and easily create a buyer persona for free.
Continue Reading about How to Develop Buyer Personas Using Facebook Insights →
Do you sell products or services on Facebook?
Wondering how to test your targeting and messaging?
In this article, you'll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy.
Continue Reading about How to Use Facebook Ads for Market Research →
Are you interested in Facebook Messenger bots?
Wondering why you should use bots and how to set them up?
To explore how to get started creating Facebook Messenger bots, I interview Dana Tran.
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots. Dana's course Bot
Continue Reading about How to Get Started With Messenger Bots →
Does your business host live events?
Would you like to turn event attendees into ambassadors?
Facebook, Instagram, and Snapchat all allow you to create event-specific indicators that attendees can apply to their profile and messaging on social media.
In this article, you'll learn how to create an event frame, geotag, and event filter for your next event.
Are you using Facebook Messenger bots in your marketing?
Wondering how scoring leads can help you deliver more effective messaging to your subscribers?
In this article, you'll learn how to add an automatic lead score system to your Facebook Messenger bot.
Continue Reading about How to Use a Facebook Messenger Bot for Lead Scoring Prospects →
Do your prospects and customers prefer WhatsApp to Messenger?
Wondering how to create a Facebook ad that integrates with WhatsApp Business?
In this article, you'll discover how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click.
Continue Reading about How to Create a Facebook Ad That Works With WhatsApp Business →
Are you using Instagram Stories in your marketing?
Wondering where to find metrics and key performance indicators (KPIs) for Instagram Stories?
In this article, you'll discover how to use Instagram Insights for Stories.
Continue Reading about How to Analyze Instagram Stories With Instagram Insights →
Do you want more conversions from your Facebook ads?
Wondering how funnels can help?
To explore how you can build Facebook ad funnels that improve conversions, I interview Susan Wenograd.
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.
In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels.
Want to replicate the success of your best-performing blog content?
Wondering how to review and rate content for quality and value?
In this article, you'll learn how to develop and use a content scorecard to ensure the content you publish consistently meets your quality standards.
Continue Reading about How to Use a Content Scorecard to Publish Better Blog Posts →
Want to optimize your LinkedIn profile for visibility?
Wondering which sections of your profile are most important?
In this article, you'll discover how to use your LinkedIn profile to make a strong first impression with prospects and connections.
Continue Reading about How to Optimize Your LinkedIn Profile for Better Visibility →
Do you want to sell your Shopify products and services on Facebook?
Looking for tips to help?
In this article, you'll find four tips to integrate a Shopify store with your Facebook (and Instagram) marketing.
Continue Reading about How to Integrate Shopify With Facebook →
Do you stream Facebook Live video on your mobile device?
Wondering how to add a branded image to your live stream?
In this article, you'll discover how to easily add a logo and call to action to your mobile Facebook Live broadcasts.
Continue Reading about How to Brand Your Mobile Facebook Live Streams →
Want to increase your YouTube subscribers?
Wondering how to retarget YouTube video viewers with YouTube ads?
In this article, you'll discover how to create a YouTube remarketing campaign with Google AdWords.
Continue Reading about How to Remarket to People Who Watch Your YouTube Videos →
