Looking for new ways to target your LinkedIn ads delivery? Wondering how to align your audience targeting with your prospects’ interests?
In this article, you’ll learn how to use interest targeting to improve your LinkedIn advertising outcomes.
Why Marketers Should Care About LinkedIn Ads Interest Targeting
If your LinkedIn advertising strategies tend to focus on account-based marketing (ABM) or connecting with decision-makers in specific verticals, you may ignore interest-based targeting criteria in favor of focusing on company or