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    Category: How To

    Custom GPTs for Marketers: Creating a Virtual Team

    Wish you had a team of experts available whenever you needed them? Wondering how to build AI assistants to help you speed your work? 

    In this article, we explore how to use custom GPTs in marketing and in business.

    What Are Custom GPTs?

    Staying ahead of the curve is crucial in today's fast-paced marketing world. One innovative way to boost productivity and tackle complex marketing challenges is to use custom GPTs. Custom GPTs are specialized versions of AI language models like ChatGPT, tailored to perform specific tasks or

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    Leveraging Emotions in Your Facebook Ads for Better Results

    Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert?

    In this article, we’ll explore how marketers can embrace emotions in their ads to improve their results.

    Why Emotions Matter in Advertising

    Facebook advertising remains a crucial tool for businesses looking to reach their target audience. But with so many advertisers vying for attention, how can you make your ad campaigns stand out? Nick Theriot, founder of Theriot Solutions, believes the answer lies in tapping into emotions.

    Many

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    Generic to Genius: Crafting AI Prompts for Optimal Results

    Wondering why your AI results are missing the mark? Looking for a simple framework to maximize your AI prompting results?

    In this article, you'll learn how to craft precise AI prompts to save time, deliver value, and boost profitability.

    The Perfect Prompting Framework

    Artificial intelligence (AI) has become an essential tool for marketers and content creators. However, with that massive adoption comes the struggle to get the best results from AI platforms like ChatGPT, Claude, and Google Gemini. Fortunately, the following Perfect

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    Creating Winning Email Marketing Welcome Sequences

    Do you have a series of emails you send to new subscribers? Are they converting?

    In this article, you'll discover a seven-step email welcome sequence that results in more engagement and sales.

    Why Email Marketing Welcome Sequences Matter

    Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales. But to get results, you need to start off on the right foot with new subscribers. A well-crafted, successful welcome email series can help you build relationships, set expectations, and move people

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    Using AI as Your Business Consultant

    Wondering how AI can help you build a business? Looking for practical tips for using AI to streamline your marketing and content creation?

    In this article, you’ll discover how to leverage AI tools to advise you as you grow your business.

    Why Entrepreneurs Should Use AI

    Building a business involves tackling several areas you aren't fully proficient in. It also involves time and financial constraints, so hiring others to support you in these areas isn't always a viable alternative. 

    While artificial intelligence (AI) cannot

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