Category: Expert Interviews

In this video I interview both Mark Burnett, executive producer of successful reality shows such as Survivor and The Apprentice, along with Brian Reich, social media strategist at TLC.

Listen to Mark and Brian to find out how they use social media to get more viewers and create better viewer experiences for their reality TV shows.

While Mark shares how he came to create Sarah Palin's Alaska show, Brian provides the content and social media strategies TLC uses to appeal to different audiences.

Once you've watched the video, be sure to

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In this video I interview Scott Monty, the head of social media at Ford Motor Company. Scott shares stories of how social media helps Ford launch and sell cars.

You'll hear how Ford started to build buzz and anticipation with social media a year before the Fiesta was brought to the United States, and how this impacted their sales.

Watch the video to hear about the other ways Ford is using social media and be sure to check out the takeaways below.

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In this video I interview Brian Solis author of the best selling book Engage! Brian shares how his Social Media Manifesto became a rallying cry and led to the "Engage or Die" slogan he now uses on his website.

You'll also learn why social media can do more for businesses today and what businesses need to look for in geo-location tools. There are more opportunities today for businesses to engage with their customers and Brian gives you insights into how to convert this engagement into sales.

Be sure to read the takeaways below and leave

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In this video I interview Kelly Thul, Director, Enterprise Internet Solutions at State Farm Insurance.  Kelly shares insights into how State Farm has over a million views on YouTube, how they communicate using YouTube, Twitter, and Facebook.

You'll learn how State Farm took advantage of a partnership to get started in social media and learn about the environment three years ago.  You'll also find useful tips for your corporate social media strategy. So be sure to read the takeaways below and leave your comments below once you've listened to

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In this video I interview Joe Pulizzi, author of Get Content, Get Customers.  Joe is an expert in the world of content.

Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media.  Be sure to check out the takeaways below.

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