Your Guide to the Marketing Jungle
In this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital). Michael shares how Intel uses Twitter and video to connect with consumers.
You’ll learn Michael's unique technique of leveraging his personal and company Twitter accounts.
Be sure to see the other takeaways below.
Continue Reading about How Intel Connects With Consumers Using Social Media →
In this video I interview Greg Piche, Social Media Architect for Clorox. Greg shares insights into how the company's new social media site Clorox Connects helps Clorox connect with partners and consumers to generate new ideas.
You'll also hear how the 100-plus year old Clorox rolled out its social media community.
Be sure to read the other takeaways below.
Continue Reading about How Clorox Engages Customers With Its Social Media Community →
In this video I interview Jay Berkowitz, author of The Ten Golden Rules of Internet Marketing Workbook.
Jay shares an innovative way to beat your competition using special social channels and critical tips on how to improve your social media marketing.
Be sure to check below for the other takeaways.
Continue Reading about How to Find Under-Tapped Social Media Channels →
In this video I interview Jesse Stay, co-author of I'm On Facebook Now What? and founder of SocialToo. Jesse talks about Facebook and how Facebook Connect can help you build a stronger online community.
You'll also hear about Jesse's Twitter strategy using multiple Twitter accounts and the tools he uses to stay on top of social media. Be sure to read the takeaways below.
Continue Reading about Facebook Integration is the Future (a Jesse Stay Interview) →
In this video I interview Scott McIlnay, commander in the US Navy and Director of Emerging Media Integration. Scott shares how the US Navy uses social media at the enterprise level.
You'll hear how they grew their Facebook page rapidly to over 70,000 fans. And Scott also highlights how the US Navy uses each of their social media platforms for a different purpose. Be sure to check out the other takeaways below.
Continue Reading about How the U.S. Navy Uses Social Media →
