Your Guide to the Marketing Jungle
In this video I interview Jeff Hayzlett, former CMO of Kodak and author of The Mirror Test. Jeff explains what the mirror test is and how this can help you establish your brand online.
You'll also learn about the hot concept of the 118 rule and how to create the digital version of your elevator pitch.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about Does Your Brand Pass the Mirror Test? →
In this video I interview Jim Louderback, CEO of Revision3, an internet television network. Revision3 produces 20 shows for 18-34 year old guys (think technology, music, and culture) which are distributed online.
Jim shares how Revision3 came about in 2005 and how the web allowed them to create television without the overhead of a cable network. You'll hear how Revision3 uses the web and social media to find an audience.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about Internet Television: The Future is Now Here →
In this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.
David explains why you need to become a social business before you can become a social brand. You'll also find out where to start your social business planning and what to expect in the future.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about The Best Ways to Make Your Brand Social →
In this video I interview Bryan Elliott, founder of Linked OC. The "OC" stands for Orange County and Linked OC is a local organization servicing the local Orange County area.
Bryan shares how he built a 5,000 strong local community organically thanks to social media. You'll also discover how Bryan uses a mix of live events, social media and geo-location services for hyper-local marketing.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about Using Social Media to Grow Your Local Businesses →
In this video I interview Frank Eliason regarding the connection between customer service and social media. Frank is now Senior Vice President of Social Media at Citigroup and is also known for his previous role at Comcast.
Frank is a pioneer in using social media for customer service and in this video he talks about what has changed over the last few years. He also shares tips for companies to improve customer support.
You'll find more takeaways below. Be sure to leave your comments after you watch the video.
Continue Reading about Why Social Media is Inseparable From Customer Service →
