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  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    Why Most Businesses Get Facebook Wrong

    by Michael Stelzner / March 25, 2011

    social media expert interviewIn this video I interview Jay Baer, co-author of the new book The Now Revolution and founder of the popular social media blog Convince and Convert. Jay shares why it's important for companies to embrace social media now.

    He also talks a lot about why Facebook can have a big impact on business, and explains why most companies approach Facebook the wrong way and what they need to do instead.

    Be sure to check out the takeaways below after you watch the video.

    Here are some of the things you'll learn in this video:

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

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    • How to use the “opportunity economy” to build your business
    • Where the opportunities are for selling indirectly on social media
    • How to get more out of your internal communications with a centralized control structure
    • Why Facebook has a big impact on business
    • Why you should think of Facebook as “email newsletters 2.0”
    • The danger of Facebook “yellow-paging”
    • Why you need to invest in actively maintaining your Facebook page
    • Whether you should wait for the next “Facebook”
    • Why you need to go where your customers already are

    Connect with Jay on Convince and Convert and download the first chapter of his new book The Now Revolution.

    Does your business have a Facebook page? What tips do you have to share for businesses using Facebook? Please leave them below.

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    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

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    Tags: Facebook

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing World conference. He's host of the Social Media Marketing Podcast and he's founder of the AI Business Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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