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    Category: Expert Interviews

    Why Major Marketers Are Moving to Google+

    You have likely heard the buzz about Google+ for some time.

    Perhaps you're wondering why so many marketing professionals are focusing heavily on the new social network.

    In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You'll discover why 99% of his efforts are now focused on Google+.

    Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it's very different than his other books. It reveals extensive details about how to benefit from Google+.

    Continue Reading about Why Major Marketers Are Moving to Google+ →

    Social Media Marketing

    Industry Report

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    Trends in Social Media: Are Most People Using Social?

    In this video I interview Tom Webster, vice president, strategy and marketing at Edison Research.

    Tom shares insights into current trends in social media.

    You'll also discover why you need to know how research is carried out and how to interpret social media trends.

    Tom gives you the questions you need to ask before following these trends to drive your business forward successfully.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about Trends in Social Media: Are Most People Using Social? →

    How Social Media Has Changed Customer Service

    In this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World.

    Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers on social media.

    You'll learn what you need to know to create a strong customer-service culture on social media.

    Be sure to check out the takeaways below after you watch the

    Continue Reading about How Social Media Has Changed Customer Service →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

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