Your Guide to the Marketing Jungle
In this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.
Robert shares the story and strategy behind the company's successful social media activities. You'll also learn how Johnson & Johnson's social media communication is not just about the brand and how they create awareness with YouTube videos.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Johnson & Johnson Uses YouTube to Create Awareness →
In this video I interview Scott Monty, head of social media at Ford Motor Company.
Scott shares how to connect and engage your customers with social media. He also explains how Ford uses Google+ and blogging to engage customers and what this means for their business.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Ford Engages Customers With Social Media →
In this video I interview Jason Falls, co-author of No Bullshit Social Media: The All-Business No-Hype Guide and founder of Social Media Explorer.
Jason talks about the rules of social media and what to do to find the social media best practices you need for your business. He also shares insights into how small businesses can manage everything on social media.
Be sure to check out the takeaways below after you watch the video.
In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.
Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today. You'll also discover the story of how Mari came to Facebook marketing and pick up some useful social media marketing tips.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about Why Relationship Marketing is Important for Businesses →
You have likely heard the buzz about Google+ for some time.
Perhaps you're wondering why so many marketing professionals are focusing heavily on the new social network.
In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You'll discover why 99% of his efforts are now focused on Google+.
Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it's very different than his other books. It reveals extensive details about how to benefit from Google+.
Continue Reading about Why Major Marketers Are Moving to Google+ →
