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  • Social Media Marketing World10th annual. Biggest industry event. Sale ends soon!IMPROVE YOUR MARKETING

    How to Set Your Social Media Strategy and Measure It

    by Michael Stelzner / November 22, 2012

    social media expert interviewIn this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto.

    Dave shares how social media measurement impacts businesses today. You'll learn what strategies businesses are using to measure their social media marketing efforts.

    Be sure to check out the takeaways below after you watch the video.

    Here are some of the things you'll learn in this video:

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL
    • Discover some of the mistakes that businesses are making when it comes to social media.
    • Why as a company you need to step back and look at things from a more strategic perspective.
    • What's a good strategy to put in place for your corporation.
    • How to set up social media to make it scalable.
    • Why you should think about the infrastructure you need to support social business.
    • Why measurement is about more than just results.
    • Why success should never be based on views or follower numbers.
    • Learn what trends corporations should be paying attention to.
    • Why content is an emerging trend.

    Connect with Dave on Twitter @davefleet and check out Dave's blog and Edelman.

    What do you think? Do you have a social media strategy in place? What tips do you have to share about your experience with measurement? Please leave them below.

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    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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