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  • Author: Michael Stelzner

    How Intel Connects With Consumers Using Social Media

    by Michael Stelzner / July 19, 2010

    In this video I interview Michael Brito, a former social media manager at Intel (he is now a VP at Edelman Digital).  Michael shares how Intel uses Twitter and video to connect with consumers.

    You’ll learn Michael's unique technique of leveraging his personal and company Twitter accounts.

    Be sure to see the other takeaways below.

    Continue Reading about How Intel Connects With Consumers Using Social Media →

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    How Clorox Engages Customers With Its Social Media Community

    by Michael Stelzner / July 14, 2010

    In this video I interview Greg Piche, Social Media Architect for Clorox. Greg shares insights into how the company's new social media site Clorox Connects helps Clorox connect with partners and consumers to generate new ideas.

    You'll also hear how the 100-plus year old Clorox rolled out its social media community.

    Be sure to read the other takeaways below.

    Continue Reading about How Clorox Engages Customers With Its Social Media Community →

    How to Find Under-Tapped Social Media Channels

    by Michael Stelzner / July 9, 2010

    In this video I interview Jay Berkowitz, author of The Ten Golden Rules of Internet Marketing Workbook.

    Jay shares an innovative way to beat your competition using special social channels and critical tips on how to improve your social media marketing.

    Be sure to check below for the other takeaways.

    Continue Reading about How to Find Under-Tapped Social Media Channels →

    3 Reasons Facebook Trumps Twitter for Business

    by Michael Stelzner / July 6, 2010

    Have you built a loyal following on Twitter but question the value of Facebook for business?  Have you tried and abandoned your Facebook account?

    If so, I can relate.  I was there.  My first attempt at using Facebook for business was a big flop.  For the longest time I focused most of my social media marketing efforts on Twitter.

    But now my tune has changed. Facebook offers far more opportunities for businesses.  I predict that in the near future, businesses of all stripes will soon declare Facebook as their number-one social media

    Continue Reading about 3 Reasons Facebook Trumps Twitter for Business →

    Facebook Integration is the Future (a Jesse Stay Interview)

    by Michael Stelzner / June 16, 2010

    In this video I interview Jesse Stay, co-author of I'm On Facebook Now What? and founder of SocialToo. Jesse talks about Facebook and how Facebook Connect can help you build a stronger online community.

    You'll also hear about Jesse's Twitter strategy using multiple Twitter accounts and the tools he uses to stay on top of social media. Be sure to read the takeaways below.

    Continue Reading about Facebook Integration is the Future (a Jesse Stay Interview) →

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