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    Author: Jon Loomer

    How to Use Facebook Website Custom Audiences

    Are Facebook ads a core part of your social media tactics?

    Are you ready to build a raving fan base that reads your articles and buys your products?

    The truth is that with the right tools, no advertising can match the impact of Facebook.

    If you're on the fence because you're not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).

    In this post you'll discover what website custom audiences are, how to create them and how to use them.
    What Is

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    How to Analyze Your Facebook Metrics to Improve Your Marketing

    Are you tracking your Facebook metrics?

    Are you wondering what works best on your Facebook page?

    In this article, you'll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.
    Why Facebook Metrics?
    The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.

    It's more important to understand the number of fans your

    Continue Reading about How to Analyze Your Facebook Metrics to Improve Your Marketing →

    How to Use the New Facebook Insights

    Do you rely on Facebook Insights to track the performance of your Facebook page?

    Are you wondering how the new Insights can help you refine your Facebook activities?

    In this article, I'll give you a tour of the new Facebook Insights and the data you'll find there, so you're better equipped to support your marketing goals with Facebook.
    What's New With Facebook Insights?
    Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that

    Continue Reading about How to Use the New Facebook Insights →

    How to Use Facebook Power Editor: A Detailed Guide

    Are you looking for a better way to manage your Facebook ads?

    Do you want access to new Facebook advertising features as soon as they’re available?

    Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

    In this article I'll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.
    What Is Power Editor?
    The most powerful way to target your ideal audience on Facebook is with Facebook ads.

    But clicking the “Boost Post” button and using

    Continue Reading about How to Use Facebook Power Editor: A Detailed Guide →

    How to Target Only Your Customers With Facebook

    What if you could reach your existing customers while they're on Facebook?

    Does the idea of displaying a Facebook ad only to your prospects list sound interesting?

    This could give your marketing a boost and help build your brand’s image on Facebook.

    In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.

    And I’ll also show you how to create and use your first custom audience.

    What’s a Custom Audience?
    Your business undoubtedly has a database of

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