Author: Jon Loomer

How to Use Facebook Website Custom Audiences

March 18, 2014

Are Facebook ads a core part of your social media tactics?

Are you ready to build a raving fan base that reads your articles and buys your products?

The truth is that with the right tools, no advertising can match the impact of Facebook.

If you're on the fence because you're not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).

In this post you'll discover what website custom audiences are, how to create them and how to use them.
What Is

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How to Analyze Your Facebook Metrics to Improve Your Marketing

October 28, 2013

Are you tracking your Facebook metrics?

Are you wondering what works best on your Facebook page?

In this article, you'll discover how to find and interpret five valuable Facebook metrics that help measure the results of your Facebook marketing.
Why Facebook Metrics?
The typical Facebook marketer keeps close tabs on two main stats: Post Reach and Page Likes. While you should be conscious of these stats, they should not be central to measuring your marketing goals on Facebook.

It's more important to understand the number of fans your

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How to Use the New Facebook Insights

August 28, 2013

Do you rely on Facebook Insights to track the performance of your Facebook page?

Are you wondering how the new Insights can help you refine your Facebook activities?

In this article, I'll give you a tour of the new Facebook Insights and the data you'll find there, so you're better equipped to support your marketing goals with Facebook.
What's New With Facebook Insights?
Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that

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How to Use Facebook Power Editor: A Detailed Guide

August 6, 2013

Are you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I'll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.
What Is Power Editor?
The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using

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How to Target Only Your Customers With Facebook

July 15, 2013

What if you could reach your existing customers while they're on Facebook?

Does the idea of displaying a Facebook ad only to your prospects list sound interesting?

This could give your marketing a boost and help build your brand’s image on Facebook.

In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.

And I’ll also show you how to create and use your first custom audience.

What’s a Custom Audience?
Your business undoubtedly has a database of

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How to Drive More Facebook Traffic to Your Website

June 27, 2013

Are you using Facebook ads to drive traffic to your website?

Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad?

You can do that with Domain Sponsored Stories.

Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a Facebook Page to start a campaign.

In this blog post, you’ll learn what Domain Sponsored Stories are and how you can create your own today.
What Are Domain Sponsored Stories?
A domain is a website that you control.

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How to Track Your Facebook Ad Conversions

May 30, 2013

Do you know how to measure your return on investment (ROI) on Facebook ads?

Do you know how to tell if your Facebook ad is accomplishing your objective?

In this article, I’ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.
Facebook Ad ROI?
You’ve probably heard the refrain that you can’t measure ROI on Facebook.

Let me be clear—measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales

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How to Target Facebook Ads Based on Purchase History, Lifestyles and More

April 29, 2013

Would you like to get more out of your Facebook advertising?

Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?

Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.
What Are Partner Categories?
Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.

Partner Categories is the latest

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