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    • Social Media Marketing WorldImprove your strategy & find your next big ideasā€”April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Jon Loomer

    How to Drive More Facebook Traffic to Your Website

    Are you using Facebook ads to drive traffic to your website?

    Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad?

    You can do that with Domain Sponsored Stories.

    Domain Sponsored Stories are inexpensive and easy to run, and you donā€™t need a Facebook Page to start a campaign.

    In this blog post, youā€™ll learn what Domain Sponsored Stories are and how you can create your own today.
    What Are Domain Sponsored Stories?
    A domain is a website that you control.

    A

    Continue Reading about How to Drive More Facebook Traffic to Your Website →

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    How to Track Your Facebook Ad Conversions

    Do you know how to measure your return on investment (ROI) on Facebook ads?

    Do you know how to tell if your Facebook ad is accomplishing your objective?

    In this article, Iā€™ll cover what Facebook conversion tracking and offsite pixels are, why they matter and how to start tracking the conversions of your Facebook ads today.
    Facebook Ad ROI?
    Youā€™ve probably heard the refrain that you canā€™t measure ROI on Facebook.

    Let me be clearā€”measuring the ROI of all of your Facebook efforts is dangerous. You are performing more than just a sales

    Continue Reading about How to Track Your Facebook Ad Conversions →

    How to Target Facebook Ads Based on Purchase History, Lifestyles and More

    Would you like to get more out of your Facebook advertising?

    Did you know you can now target Facebook ads based on peopleā€™s purchase history, job roles and other external insights from major data providers?

    Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.
    What Are Partner Categories?
    Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.

    Partner Categories is the latest

    Continue Reading about How to Target Facebook Ads Based on Purchase History, Lifestyles and More →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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