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  • Author: Cynthia Sanchez

    How to Create Pinterest Content That Connects: What Marketers Need To Know

    June 1, 2015

    Do you use Pinterest for your social media marketing?

    Interested in better ways to connect with your audience?

    People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.

    In this article you'll discover what the Pinterest community looks for and how to create pins to get their attention.

    Continue Reading about How to Create Pinterest Content That Connects: What Marketers Need To Know →

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    5 Pinterest Image Styles That People Love to Share

    March 5, 2015

    Are you looking to improve your Pinterest engagement?

    Want to know what types of pins get attention?

    Viewing what works for others on Pinterest is an excellent way to get inspired for your own pins.

    In this article I'll share five types of images the Pinterest community loves and explain what makes them so popular.

    Continue Reading about 5 Pinterest Image Styles That People Love to Share →

    Pinterest Interests: What Marketers Need to Know

    December 17, 2014

    Do you need an easy way to find new content to pin?

    Would you like to see pins from people other than those you follow?

    Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest.

    In this article I’ll explain how to find and use Pinterest interests to improve visibility and engagement.

    Continue Reading about Pinterest Interests: What Marketers Need to Know →

    How to Use Pinterest for Videos, SlideShares and Podcasts

    November 3, 2014

    Do you only share images on Pinterest?

    Would you like to share other content to grow your Pinterest followers and other social networks?

    You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest.

    In this article I'll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.
    #1: Videos
    Did you know that videos from Vimeo and YouTube are pinnable and playable on Pinterest? Pinning videos to Pinterest can significantly broaden their

    Continue Reading about How to Use Pinterest for Videos, SlideShares and Podcasts →

    How to Use Pinterest Promoted Pins

    October 6, 2014

    Do you use Pinterest in your social media strategy?

    Want a way to give extra exposure to certain pins?

    Now you can do just that with promoted pins, Pinterest's answer to advertising.

    In this article I'll explain what promoted pins are, and share tips on how, when and why to use them.
    What Are Promoted Pins?
    Ever since the site launched, people have been anxiously anticipating the launch of some form of Pinterest advertising. The Pinterest promoted pins feature was announced last spring. It's now in beta and only available to certain

    Continue Reading about How to Use Pinterest Promoted Pins →

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    5 Ways to Take Your Pinterest Marketing to the Next Level

    September 23, 2014

    Do you use Pinterest for your business?

    Are you ready to take your Pinterest marketing to the next level?

    Most companies open a Pinterest account, pin their content and repin other people's material.

    While that's a great place to start, it's the bare minimum.

    In this article I'll share five techniques to improve your Pinterest marketing.

    #1: Approach Pinterest Like a Search Engine
    When creating any content, if you approach it with an SEO mindset, you're already a step ahead of the rest. Even though Pinterest is a visual

    Continue Reading about 5 Ways to Take Your Pinterest Marketing to the Next Level →

    3 Unique Ways to Use Pinterest for Business

    August 5, 2013

    Does your business have a clear Pinterest strategy?

    Have you been struggling to figure out how Pinterest could help market your business?

    Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

    In this article, I'll show you three ways to build a successful Pinterest presence for your business.

    Continue Reading about 3 Unique Ways to Use Pinterest for Business →

    How to Use Pinterest to Build Trust and Loyalty

    April 9, 2013

    Do your customers trust you?

    The key to building a successful business is the ability to create loyal relationships with your clients or customers.

    In the 'How Content Can Help You Build a Loyal Following' episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.

    They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.

    A great way to do this is to use Pinterest.

    Here's a look at 4 simple ways you can use

    Continue Reading about How to Use Pinterest to Build Trust and Loyalty →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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