Author: Corinna Keefe

How to Use the Instagram Collab Feature for Posts and Reels

August 30, 2021

Want to partner with other brands or influencers to co-create Instagram content? Wondering how to use the Instagram Collab feature for Reels and feed posts?

In this article, you'll learn how to use Instagram's Collab feature to co-author Instagram Reels and feed posts with partner or influencer accounts.

What Is the Instagram Collab Tag?
The Instagram Collab tag is only available for Reels and feed posts—at least for now. So what does the Collab tag actually do?

Let's be clear: This isn't a new content creation tool. It's not a new

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How to Build an Organic Instagram Marketing Strategy

August 25, 2021

Want to sell more on Instagram without relying on ads? Wondering if organic Instagram content can attract and convert paying customers?

In this guide, you'll find an 11-step process to create an organic Instagram marketing strategy from scratch. Plus, you'll discover exactly how to put that strategy into practice and start selling without the ad spend.

Can You Sell With Organic Content on Instagram?
True or false: It's impossible to sell on Instagram.

Of course, the answer is "false." You can successfully build your business on

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How to Grow and Engage an Audience on Instagram

August 2, 2021

Are you successfully attracting Instagram followers? Wondering how to hold onto your audience for the long-term?

In this article, you'll discover eight strategic tips to help you build, engage, and retain your Instagram followers so you don't lose them.

How Instagram Engagement Works
Before we get into the practical tips, let's define our terms. What is engagement? And what impact does it have on your Instagram presence?

Engagement is when someone actively responds to your content or profile. If lots of your Instagram followers

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Improving Instagram Reach With Branded Content in 5 Easy Steps

July 12, 2021

Want to reach new audiences on Instagram without running ads? Have you considered branded content but weren't sure where to start?

In this article, you'll learn five simple steps to create, launch, and promote Instagram branded content campaigns to reach new people.

What Is Branded Content on Instagram?
Here's what you need to know before you dive into the world of branded content creation, influencer marketing, and Instagram settings.

Branded content is one of the most powerful tools for Instagram marketing. It bridges the gap

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How to Improve Instagram Reach: 9 Ways

June 22, 2021

Do you want better reach on Instagram? Looking for tactics that work?

In this article, you'll find nine ways to increase your Instagram reach.

Instagram Algorithm and Organic Reach for Businesses
Organic reach is what makes social media so powerful, useful, and (sometimes) frustrating. It's a free way to communicate with customers and eventually increase sales. But as you know, it takes time and skill to develop your reach on Instagram and the algorithm plays a part in that.

Instagram uses a complex algorithm to choose which posts

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