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    • Author: Corinna Keefe

    Employee Advocacy 101: How to Get Started

    Want to boost your reach and improve perception of your business at the same time? Wondering if your employees can help?

    In this article, you'll discover the unique benefits of employee advocacy and how to start your own social media advocacy program.

    What Is Employee Advocacy?

    Employee advocacy is when your employees talk about your brand publicly. In terms of social media, anytime an employee talks about their experience working with you on LinkedIn, Twitter, Facebook, Instagram,

    Continue Reading about Employee Advocacy 101: How to Get Started →

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    Industry Report

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    Social Media Rebranding in 6 Easy Steps

    Think it might be time to rebrand your social media presence? Want to make sure you cover all of your bases?

    In this article, you'll discover a complete six-step guide to rebranding your business on social media the right way.

    When to Rebrand Your Social Media Presence

    Before you start planning your rebranding campaign, you need to understand why you're doing it. The reasons for your rebrand will affect the decisions you make. And if you don't know why you're rebranding, then the rebrand is likely to fail. 

    Here are

    Continue Reading about Social Media Rebranding in 6 Easy Steps →

    How to Create a Private Discord Server for Customers

    Do you want to create an active community just for your customers? Want to take advantage of Discord without the overwhelm?

    In this article, you'll learn how to set up a private Discord server, automate moderation tasks, and keep the community engaged.

    Why Create a Private Discord Server for Your Customers?

    Discord is a social media platform that allows you to create a dedicated server for your business and community where people can message, talk, stream, and game together.

    As social networks pivot to smaller communities such as

    Continue Reading about How to Create a Private Discord Server for Customers →

    How to Moderate a Discord Server for Business

    Do you run a Discord server for your company or product? Want to keep the community positive and engaged?

    In this article, you'll discover how and why to use built-in moderation settings, tools, and bots to efficiently manage your Discord community.

    Why Your Business' Discord Server Needs Moderation

    Discord is one of the fastest-growing new social networks. It's an ecosystem of chat forums built around every interest you can think of—from gaming to fashion, education, business, and private friendship groups. There's huge potential

    Continue Reading about How to Moderate a Discord Server for Business →

    How to Make a Discord Server: Step by Step

    Are you new to Discord? Looking for wisdom to set up your own Discord server?

    In this article, you'll discover how to get started with Discord for business, along with examples of businesses using it to their advantage.

    How Does Discord Work for Brands?

    If you were on the internet back in the 90s, Discord will look kind of familiar. It's like an old-school chat forum… with the corners rounded off, dark mode activated, and the addition of audio chat, video, and screen sharing.

    Every conversation in Discord takes place within a

    Continue Reading about How to Make a Discord Server: Step by Step →

    Social Media Marketing Podcast
    Social Media Marketing Talk Show
    Web3 Business Podcast

    How to Use Twitter for Professionals

    Want to get back into using Twitter for marketing? Not sure if it's worth applying for a professional account?

    In this article, you'll discover the perks of using Twitter for Professionals as a social marketer and several tricks for getting the most out of the platform.

    What Is Twitter for Professionals?

    Twitter for Professionals is the latest in a fleet of new features from the social network, which has been working on new ways for creators and brands to grow their audiences and make money at the same time.

    These new features

    Continue Reading about How to Use Twitter for Professionals →

    How to Use Instant Experiences on Facebook and Instagram

    Are your ads underperforming? Wondering if there’s a better way to engage prospects?

    In this article, you’ll discover how to use Instant Experiences as a more immersive alternative to your existing campaigns.

    What Is a Facebook Instant Experience?

    Instant Experience is a type of mobile ad from Meta, available for both Instagram and Facebook.

    Most mobile ads on these social networks are very simple: Users see an image and a slogan, and if they're interested, they click a link. That link will often take them to an online shop, a

    Continue Reading about How to Use Instant Experiences on Facebook and Instagram →

    8 Ways to Use Instagram Carousel Posts in Your Marketing

    Want to get more engagement on Instagram? Feel like one image doesn't tell the whole story but aren't sure how to use carousels correctly?

    In this article, you'll discover eight unique ways to use carousel posts to enhance your Instagram marketing efforts. You'll also see why and how to delete a single image from a series.

    What Are Instagram Carousel Posts?

    Carousel posts are a very simple concept. Instead of posting just one photo to your feed, you can publish up to 10 photos and videos in a single post. Users just swipe to view

    Continue Reading about 8 Ways to Use Instagram Carousel Posts in Your Marketing →

    How to Create Instagram Reels Like a Pro: A Guide for Marketers

    Want to take your organic Instagram marketing up a notch? Wondering if Reels could help but aren't sure where to begin?

    In this article, you­­'­ll discover a step-by-step guide to creating your own reels from scratch including how to interpret the trends.

    Why Use Organic Instagram Reels in Your Marketing?

    As well as being longer than stories (up to 60 seconds in length), Instagram reels are often more complex. They're more likely to use split screens, green-screen effects, or other special effects.

    Instagram has begun to push this

    Continue Reading about How to Create Instagram Reels Like a Pro: A Guide for Marketers →

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don’t know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.

    CLICK HERE TO GET FREE ACCESS

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    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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