Author: Corinna Keefe

How to Get More Exposure on Instagram

November 19, 2021

Wish more people saw your content on Instagram? Wondering how to show up in more search results?

In this article, you'll discover three ways to improve your reach on Instagram by using hashtags, location tags, and keyword phrases your target audience is using right now. Plus, you'll learn how to optimize your profile and content to expand your reach and improve searchability.

Instagram Search Differs From Conventional Search

If you've worked in social media for any amount of time, you probably hate Instagram search. It's fiddly to

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How to Choose the Right Facebook Ads Bidding Strategy

October 27, 2021

Are you getting the best return possible on your Facebook ad spend? Are you using the correct Facebook campaign bid type?

In this article, you'll learn about the four different Facebook ads bidding types and how to choose the right one for your campaign objectives.

How Does Bidding for Facebook Ads Work?

When it comes to spending your ad budget, you have more control than you think. You can choose how Facebook Ads Manager bids for ad placements. There's a whole range of options, from set-it-and-forget-it lowest-cost bidding to

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How to Create Facebook In-Stream Ads People Will Watch

September 24, 2021

Want to get in front of video viewers on Facebook? Wondering how to run Facebook in-stream video ads?

In this article, you'll discover how to create Facebook in-stream video ads that people will watch.

What Are Facebook In-Stream Ads?
In-stream is just Facebook's fancy term for ad breaks. In-stream ads are inserted into videos and live streams on Facebook Watch. They can be from 5 seconds to 10 minutes long, and appear at least 1 minute into video content.

But there are a few key limitations that make this format really

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Instagram Reels Ads: How to Get Started

September 15, 2021

Do you want to use Reels ads on Instagram? Wondering how to get started with this ad option?

In this article, you’ll discover what Instagram Reels ads are and learn how to create them from scratch for your next campaign.

What Are Instagram Reels Ads?
Reels ads are the latest ad format on Instagram. They join a long list of other ad placements, from traditional feed posts to Stories, IGTV, Messenger, and the Explore tab. Following a pilot scheme in just a few countries, Reels ads are now available in all locations.

Reels are short

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3 New Ways to Improve Your Facebook Group Engagement

September 7, 2021

Are you looking for new ways to increase engagement in your Facebook group? Want to provide more value to your group members?

In this article, you'll discover how to use three new Facebook Groups features to engage your members and promote meaningful conversations.

Why Facebook Groups?
Slowly and quietly, over the past couple of years, Facebook Groups has become the best place for meaningful, organic engagement with social media users.

There are more than 10 million groups on the big blue social network and most users are members of

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How to Analyze Your Instagram Reels’ Performance

September 1, 2021

Is using Instagram Reels a major part of your content strategy? Wondering how to better analyze your Instagram reels' performance?

In this article, you'll learn where to find Instagram Reels Insights and how to tell what's working so you can refine your strategy.

What Do Instagram Reels Insights Include?
Instagram Reels is the newest content format on Instagram—and some of the highest-performing content, too. Reels are on-trend, easy to watch, and get a ton of engagement.

But despite their casual vibe, reels take time and effort to

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How to Use the Instagram Collab Feature for Posts and Reels

August 30, 2021

Want to partner with other brands or influencers to co-create Instagram content? Wondering how to use the Instagram Collab feature for Reels and feed posts?

In this article, you'll learn how to use Instagram's Collab feature to co-author Instagram Reels and feed posts with partner or influencer accounts.

What Is the Instagram Collab Tag?
The Instagram Collab tag is only available for Reels and feed posts—at least for now. So what does the Collab tag actually do?

Let's be clear: This isn't a new content creation tool. It's not a new

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How to Build an Organic Instagram Marketing Strategy

August 25, 2021

Want to sell more on Instagram without relying on ads? Wondering if organic Instagram content can attract and convert paying customers?

In this guide, you'll find an 11-step process to create an organic Instagram marketing strategy from scratch. Plus, you'll discover exactly how to put that strategy into practice and start selling without the ad spend.

Can You Sell With Organic Content on Instagram?
True or false: It's impossible to sell on Instagram.

Of course, the answer is "false." You can successfully build your business on

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How to Grow and Engage an Audience on Instagram

August 2, 2021

Are you successfully attracting Instagram followers? Wondering how to hold onto your audience for the long-term?

In this article, you'll discover eight strategic tips to help you build, engage, and retain your Instagram followers so you don't lose them.

How Instagram Engagement Works
Before we get into the practical tips, let's define our terms. What is engagement? And what impact does it have on your Instagram presence?

Engagement is when someone actively responds to your content or profile. If lots of your Instagram followers

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