Author: Corinna Keefe

Do you want a larger audience to consume your social media content? Wondering how to create content that's more accessible to people with impairments?

In this article, you'll discover tips and tools to make your social media content accessible to everyone.

Why Accessibility Matters to Marketers
A lot of people assume that accessibility is impossibly specialized and not for them—the developers will take care of it, the social networks will take care of it, or people with accessibility needs will figure something out on their own. But

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Want to document how your business should market and communicate on social media? Wondering what you should cover?

In this article, you'll find seven critical elements to include when you create a social media marketing style guide.

#1: Define Your Brand Identity
Before diving into the details of creating a social media style guide, you need to get the essentials straight. You need to define:

Your brand identity
Your objectives for social media

Hopefully, you already have a brand identity. Check your general marketing plan

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