Author: Corinna Keefe

How to Choose the Right Facebook Ads Bidding Strategy

by Corinna Keefe / October 27, 2021

Are you getting the best return possible on your Facebook ad spend? Are you using the correct Facebook campaign bid type?

In this article, you'll learn about the four different Facebook ads bidding types and how to choose the right one for your campaign objectives.

How Does Bidding for Facebook Ads Work?

When it comes to spending your ad budget, you have more control than you think. You can choose how Facebook Ads Manager bids for ad placements. There's a whole range of options, from set-it-and-forget-it lowest-cost bidding to

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How to Create Facebook In-Stream Ads People Will Watch

by Corinna Keefe / September 24, 2021

Want to get in front of video viewers on Facebook? Wondering how to run Facebook in-stream video ads?

In this article, you'll discover how to create Facebook in-stream video ads that people will watch.

What Are Facebook In-Stream Ads?
In-stream is just Facebook's fancy term for ad breaks. In-stream ads are inserted into videos and live streams on Facebook Watch. They can be from 5 seconds to 10 minutes long, and appear at least 1 minute into video content.

But there are a few key limitations that make this format really

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Instagram Reels Ads: How to Get Started

by Corinna Keefe / September 15, 2021

Do you want to use Reels ads on Instagram? Wondering how to get started with this ad option?

In this article, you’ll discover what Instagram Reels ads are and learn how to create them from scratch for your next campaign.

What Are Instagram Reels Ads?
Reels ads are the latest ad format on Instagram. They join a long list of other ad placements, from traditional feed posts to Stories, IGTV, Messenger, and the Explore tab. Following a pilot scheme in just a few countries, Reels ads are now available in all locations.

Reels are short

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3 New Ways to Improve Your Facebook Group Engagement

by Corinna Keefe / September 7, 2021

Are you looking for new ways to increase engagement in your Facebook group? Want to provide more value to your group members?

In this article, you'll discover how to use three new Facebook Groups features to engage your members and promote meaningful conversations.

Why Facebook Groups?
Slowly and quietly, over the past couple of years, Facebook Groups has become the best place for meaningful, organic engagement with social media users.

There are more than 10 million groups on the big blue social network and most users are members of

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How to Analyze Your Instagram Reels’ Performance

by Corinna Keefe / September 1, 2021

Is using Instagram Reels a major part of your content strategy? Wondering how to better analyze your Instagram reels' performance?

In this article, you'll learn where to find Instagram Reels Insights and how to tell what's working so you can refine your strategy.

What Do Instagram Reels Insights Include?
Instagram Reels is the newest content format on Instagram—and some of the highest-performing content, too. Reels are on-trend, easy to watch, and get a ton of engagement.

But despite their casual vibe, reels take time and effort to

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