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    Author: Corinna Keefe

    How to Attract the Right Followers on Instagram

    Are you getting new followers on Instagram? More importantly, are you getting the right kind of new followers?

    In this article, you'll learn how to attract the right followers on Instagram without buying any extra software or apps.

    Note: This article assumes you've already written a strong bio and filled in all of the details on your profile. Make sure your business account is set up for success before diving into these techniques. Read this article to learn how to optimize your Instagram profile for business.
    Why Having the Right

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    Social Media Marketing

    Industry Report

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    How to Optimize Your Social Posts for the Visually Impaired

    Do you want a larger audience to consume your social media content? Wondering how to create content that's more accessible to people with impairments?

    In this article, you'll discover tips and tools to make your social media content accessible to everyone.

    Why Accessibility Matters to Marketers
    A lot of people assume that accessibility is impossibly specialized and not for them—the developers will take care of it, the social networks will take care of it, or people with accessibility needs will figure something out on their own. But

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    How to Create a Social Media Style Guide for Your Business

    Want to document how your business should market and communicate on social media? Wondering what you should cover?

    In this article, you'll find seven critical elements to include when you create a social media marketing style guide.

    #1: Define Your Brand Identity
    Before diving into the details of creating a social media style guide, you need to get the essentials straight. You need to define:

    Your brand identity
    Your objectives for social media

    Hopefully, you already have a brand identity. Check your general marketing plan

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    8 Ways to Share Links on Instagram

    Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram?

    In this article, you'll find eight distinct ways to share links on your Instagram profile and posts.

    #1: Add a Link to Your Instagram Bio
    Let's start with the first and simplest way to place a link on Instagram. The Instagram bio is the only place where anyone, including private personal accounts, can share a clickable link.

    Think of this as your "home" link. While there are other ways to share clickable links

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    How to Recruit Paid Social Influencers

    Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships?

    In this article, you'll discover how to find and contract with paid social influencers.

    #1: Choose the Right Social Network for Your Niche
    Before you start looking for individual influencers, think about the channels you want to use.

    As Moz founder Rand Fishkin has pointed out, influencer marketing "should encompass blogs, websites, events, conferences, podcasts, authors, Facebook (pages & groups), Twitter,

    Continue Reading about How to Recruit Paid Social Influencers →

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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