Author: Corinna Keefe

How to Use Twitter for Professionals

February 9, 2022

Want to get back into using Twitter for marketing? Not sure if it's worth applying for a professional account?

In this article, you'll discover the perks of using Twitter for Professionals as a social marketer and several tricks for getting the most out of the platform.

What Is Twitter for Professionals?

Twitter for Professionals is the latest in a fleet of new features from the social network, which has been working on new ways for creators and brands to grow their audiences and make money at the same time.

These new features

Continue Reading about How to Use Twitter for Professionals →

How to Use Instant Experiences on Facebook and Instagram

January 11, 2022

Are your ads underperforming? Wondering if there’s a better way to engage prospects?

In this article, you’ll discover how to use Instant Experiences as a more immersive alternative to your existing campaigns.

What Is a Facebook Instant Experience?

Instant Experience is a type of mobile ad from Meta, available for both Instagram and Facebook.

Most mobile ads on these social networks are very simple: Users see an image and a slogan, and if they're interested, they click a link. That link will often take them to an online shop, a

Continue Reading about How to Use Instant Experiences on Facebook and Instagram →

8 Ways to Use Instagram Carousel Posts in Your Marketing

December 13, 2021

Want to get more engagement on Instagram? Feel like one image doesn't tell the whole story but aren't sure how to use carousels correctly?

In this article, you'll discover eight unique ways to use carousel posts to enhance your Instagram marketing efforts. You'll also see why and how to delete a single image from a series.

What Are Instagram Carousel Posts?

Carousel posts are a very simple concept. Instead of posting just one photo to your feed, you can publish up to 10 photos and videos in a single post. Users just swipe to view

Continue Reading about 8 Ways to Use Instagram Carousel Posts in Your Marketing →

How to Create Instagram Reels Like a Pro: A Guide for Marketers

December 6, 2021

Want to take your organic Instagram marketing up a notch? Wondering if Reels could help but aren't sure where to begin?

In this article, you'll discover a step-by-step guide to creating your own reels from scratch including how to interpret the trends.

Why Use Organic Instagram Reels in Your Marketing?

As well as being longer than stories (up to 60 seconds in length), Instagram reels are often more complex. They're more likely to use split screens, green-screen effects, or other special effects.

Instagram has begun to push this

Continue Reading about How to Create Instagram Reels Like a Pro: A Guide for Marketers →

How to Get More Exposure on Instagram

November 19, 2021

Wish more people saw your content on Instagram? Wondering how to show up in more search results?

In this article, you'll discover three ways to improve your reach on Instagram by using hashtags, location tags, and keyword phrases your target audience is using right now. Plus, you'll learn how to optimize your profile and content to expand your reach and improve searchability.

Instagram Search Differs From Conventional Search

If you've worked in social media for any amount of time, you probably hate Instagram search. It's fiddly to

Continue Reading about How to Get More Exposure on Instagram →

How to Use Twitter for Professionals

Social Media Marketing