Author: Anna Sonnenberg

14 Ways to Maximize Your Instagram Video Strategy in 2022

by Anna Sonnenberg / February 7, 2022

Keeping up with changes to Instagram video? Wondering how to update your strategy?

In this article, you'll discover exactly how Instagram video is changing in 2022 and 14 ways to improve your strategy.

How Is Instagram Video Changing in 2022?

In late December 2021, Head of Instagram Adam Mosseri tweeted a short video outlining the platform's 2022 priorities. In the video, Mosseri explains that Instagram intends to do much more with video in the coming year, reaffirming that Instagram is "no longer just a photo-sharing app."

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How to Build a YouTube Ad Sequence

by Anna Sonnenberg / February 2, 2022

Want to deliver the right message at the right time to your audience on YouTube? Have you considered using an ad sequence?

In this article, you'll discover why and how to use YouTube ad sequencing to deliver your video ads in a specific order.

How Does YouTube Video Ad Sequencing Work?

YouTube video ad sequencing lets you show people multiple ads in any pre-determined order you choose. Ad sequences include a series of two or more ads that work together to deliver a consistent message. You can use sequences to tell a story in parts,

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Using Creator Studio Inspiration Hub for Instagram and Facebook Post Ideas

by Anna Sonnenberg / February 1, 2022

Want to leverage trends in your Facebook or Instagram posts? Not sure where to find out what's trending?

In this article, discover what the Creator Studio Inspiration Hub is and seven key ways to use it to improve your social content strategy.

What Is the Creator Studio Inspiration Hub?

Creator Studio began rolling out the Inspiration Hub panel in December 2021. This native tool is built into Creator Studio and it displays posts and hashtags that are popular on Facebook and Instagram.

This tool is designed to help social media

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18 Instagram Tools to Improve Your Marketing

by Anna Sonnenberg / January 31, 2022

Want to do more with Instagram? Wondering if there are any tools to make it easier?

In this article, you'll discover 18 tools that will help you optimize your efforts on Instagram, from creating content to running engaging contests.

Instagram Content Creation Tools

Instagram's filters and editing tools can help you produce great-looking content but using native tools exclusively often means your content looks just like everyone else's. These third-party content creation and design tools can help your Instagram stories, reels, and

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How to Get More LinkedIn Leads and Conversions

by Anna Sonnenberg / January 26, 2022

Want more quality leads on LinkedIn? Wondering what to do to convert more followers?

In this article, you'll discover nine tips for building and implementing a LinkedIn marketing strategy that drives leads across both your organic and paid efforts.

#1: Add a Customized Call-to-Action Button to Your LinkedIn Company Page

LinkedIn offers a long list of options for generating leads using your personal profile. For example, you can connect directly with prospects or send InMail messages to expand your network. To provide value, you can

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