Author: Anna Sonnenberg

How to Use Coupon Codes to Sell More With Facebook

by Anna Sonnenberg / November 29, 2022

Want to boost your sales? Wondering how to promote and deliver coupon codes using Facebook posts and ads?

In this article, you’ll learn how to share coupon codes with your target audience on Facebook.

#1: Highlight the Discount Code in Facebook Posts

Do you want to share a single promo code for black Friday deals, product sales, or other discounts with your brand’s entire Facebook audience? The most straightforward way to promote discount or special access codes is to include

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How to Grow Your Email List With Instagram

by Anna Sonnenberg / November 28, 2022

Want more people on your email list? Wish you could use Instagram to turn your followers into email subscribers?

In this article, you’ll discover seven ways to use Instagram to generate email signups.

4 Ways to Grow Your Email List on Instagram Using Organic Tactics

Instagram and Meta Business Suite have several tools for generating email subscriptions including options for both passive collection and targeted campaigns. Let’s walk through these built-in tools for collecting email addresses.

#1: Add an Email Opt In Form Link in

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Using LinkedIn Document Ads: What You Need to Know

by Anna Sonnenberg / November 22, 2022

Wondering how to improve LinkedIn lead generation? Looking for a way to develop warmer targeting audiences on LinkedIn?

In this article, you’ll discover how to use LinkedIn document ads to put downloadable lead magnets in front of the right people on LinkedIn.

3 Tips to Improve ROI From LinkedIn Document Ads Campaigns

A LinkedIn document ad is a type of paid content that uses the platform’s document format. As a kind of sponsored content, document ads display directly in LinkedIn members’ feeds between organic posts.

Using this

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Updating to the New Facebook Page Experience: What You Need to Know

by Anna Sonnenberg / November 21, 2022

Has your Facebook business page switched over to the new Pages experience yet? Wondering what's changing and how it will impact you?

In this article, you’ll learn how Facebook’s latest Pages experience works and what you need to update so your organic Facebook business presence makes the right impression.

What Is the New Pages Experience for Facebook Pages?

In February 2021, Facebook announced that the platform would begin rolling out a the new format for business pages. Known simply as the new Pages experience, this redesigned

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How to Improve Twitter Ad Tracking

by Anna Sonnenberg / November 16, 2022

Do you run Twitter ads? Are you sure your Twitter pixel is set up correctly?

In this article, you’ll learn how to set up and optimize the Twitter pixel to target and track website conversions more effectively.

Why Marketers Need to Update Twitter Pixel Code

For years, Twitter has offered a handful of tools—like the Universal Web Tag—to help marketers measure Twitter ad campaign conversions. In August 2022, the platform began rolling out an updated version of its main conversion tracking tool, known simply as the new Twitter

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