Author: Anna Sonnenberg

Facebook Page Optimization Tips for 2022

by Anna Sonnenberg / October 11, 2021

When was the last time you took a look at your Facebook page? Are you taking full advantage of what Facebook has to offer?

In this article, you'll learn how to use the newest features and integrations for your Facebook business page so you can promote your business more effectively in the new year.

#1: Optimize Your Facebook Page Layout, Tabs, and Apps
Your business' Facebook page doesn't have to look or function like your competitors' or clients' pages. Facebook offers tons of

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10 Ideas for YouTube Ads People Won’t Skip

by Anna Sonnenberg / October 9, 2021

Do you want to produce better video ads but feel stuck when it comes to creative concepts? Do you struggle to write a strong script?

In this article, you'll get 10 ideas for creating YouTube skippable in-stream ads that viewers won't want to skip. You'll also see some great examples from major brands that will inspire your team to create memorable, impactful video ads.

How Do YouTube Skippable In-Stream Ads Work?
YouTube in-stream ads appear directly in the platform's video player. They run before, during, or after content in the

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How to Create YouTube In-Stream Ads

by Anna Sonnenberg / September 20, 2021

Want to increase brand awareness, generate leads, or drive sales? Have you considered running pre-roll ads on YouTube?

In this article, you'll find out how to create and launch TrueView in-stream YouTube video ads and optimize your ads for best results.

Why Use YouTube In-Stream Ads?
YouTube in-stream ads are sponsored videos that appear in monetized organic content. They can display on YouTube and in embedded videos on partner sites. Google Ads offers three types of these ads:

YouTube in-stream skippable ads: May be up to 6

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How to Partner With YouTube Micro-Influencers

by Anna Sonnenberg / September 18, 2021

Do you want to grow your brand with a little help from some influential figures? Have you considered influencer marketing but can’t seem to find the right partner(s)?

In this article, you’ll discover why micro-influencers can be such valuable assets to your brand and understand how to effectively partner with them.

Why YouTube Micro-Influencers Matter
Working with micro-influencers on YouTube offers unique opportunities and benefits you won't get from partnering with celebrities or macro-influencers.
What Is a

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5 New Time-Saving Instagram Features for Marketers

by Anna Sonnenberg / September 13, 2021

Want to streamline your Instagram marketing workflow? Are you looking for new ways to improve efficiency while driving better results?

In this article, you’ll learn about five built-in Instagram features designed to help you quickly create better content. These must-see updates could change how you plan and where you publish Instagram content.

#1: Post to Instagram From Desktop
Instagram has always been a mobile-first social media app but that doesn't mean it's always easy to post content from mobile. If you'd rather publish content

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