Author: Anna Sonnenberg

11 Facebook Ads Ideas to Improve Your Results

by Anna Sonnenberg / July 20, 2021

Are your Facebook ads failing to deliver? Have you considered different types of ads on Facebook?

In this article, you'll learn how to choose the best Facebook ad for your business goals and why your choice matters in the long-term. You'll also find effective ad examples to inspire your next campaign.

Why Choosing the Right Facebook Ad Type Matters
Perhaps you want to introduce your brand to a new market. Or maybe you need to get more prospects into your sales funnel. Either way, it's

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Snapchat Public Profiles: What Marketers Need to Know

by Anna Sonnenberg / July 5, 2021

Is your business taking full advantage of Snapchat? Are you curious how a Snapchat public profile works or whether it makes sense for your business?

In this article, you'll learn how to set up a Snapchat public profile and see how brands are already using it to reach new users.

Why Use Snapchat Public Profiles?
Snapchat launched public profiles in mid-2020, but until recently, only verified creators could access this feature. As of June 2021, all Snapchatters can create public profiles and leverage the many promotional opportunities

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How to Write Instagram Ad Copy That Converts

by Anna Sonnenberg / June 21, 2021

Do you want your Instagram ads to drive more clicks and sales? Are you struggling to differentiate your offer?

In this article, you'll discover how to write Instagram ads that lead to conversions. You'll also find examples to inspire you to create more effective campaigns.

#1: Consider Adjusting Your Copywriting Formula for Instagram Ads
Some copywriting formulas are considered classics for a reason: They've been successfully converting clients for decades (if not longer). For example, the Problem-Agitate-Solve (PAS) formula seamlessly

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7 Ways to Improve Facebook Lead Ads

by Anna Sonnenberg / June 14, 2021

Are your Facebook lead generation ads providing less-than-stellar results? Do you need fresh ideas for creating and optimizing audiences so you can collect more leads without increasing your budget?

In this article, you'll learn how to build seven highly targeted audiences for Facebook lead gen ads and get tips for incorporating this ad type into your sales funnel.

Why You Should Create a Lead Gen Campaign With Facebook Ads
This Facebook ad campaign type uses the Lead Generation objective. It's designed to help your business collect

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Instagram Ad Targeting: 8 Valuable Audiences

by Anna Sonnenberg / May 24, 2021

Want to target high-value audiences with your Instagram ads? Looking for new ideas?

In this article, you'll discover eight valuable Instagram ad audiences and find out how to leverage them in your campaigns.

Why You Need to Know Your Audience's Awareness Level
The first step toward improving your Instagram ads targeting is knowing your audience's awareness level. Are they hearing about your brand for the first time? Or are they already loyal customers?

Your target audience should fit into one of these groups:

Top of the funnel

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