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    Author: Anna Sonnenberg

    How to Use Meta Business Suite

    by Anna Sonnenberg / June 29, 2022

    Looking for an all-in-one tool to improve Facebook business page management? Wondering how to set up Meta Business Suite for your team?

    In this article, you’ll learn how to use Meta Business Suite so you can manage your organization’s Facebook business page and Instagram account more efficiently.

    What Are Meta Business Suite and Meta Business Manager?

    Formerly known as Facebook Business Suite and Facebook Business Manager, Meta Business Suite and Meta Business Manager are Meta's

    Continue Reading about How to Use Meta Business Suite →

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    How to Start a YouTube Channel for Your Business

    by Anna Sonnenberg / June 28, 2022

    Want to use video to market your business? Wondering how to set up a brand channel on the world’s second-largest social media platform?

    In this article, you’ll learn how to make a YouTube channel for your business and get a step-by-step guide to establishing your brand presence on the platform.

    Why Choose a Brand Channel vs. a Personal Channel?

    Before you set up your new channel on YouTube for marketing, you'll need to make an important decision. Should you create a brand channel or a personal channel? If you want your account to

    Continue Reading about How to Start a YouTube Channel for Your Business →

    How to Make Instagram Reels Like a Pro

    by Anna Sonnenberg / June 27, 2022

    Want to make better Instagram reels? Looking for editing tips and app recommendations?

    In this article, you’ll learn how to make and edit Instagram reels like a pro so you can fully leverage short-form video in your Instagram marketing.

    #1: How to Make an Instagram Reel

    To create Reels videos, open the Instagram mobile app and tap the plus icon in the upper-right corner to open the Reels camera. Select Reel, and then follow the steps below to record original footage or upload existing video clips.

    As you create reels content, keep

    Continue Reading about How to Make Instagram Reels Like a Pro →

    How to Save Social Media Content for a Marketing Swipe File

    by Anna Sonnenberg / June 22, 2022

    Want to save competitors’ social media posts, ads, or comments so you can revisit them later? Curious about the best way to create a social media swipe file?

    In this article, you’ll learn how to save social media marketing content for a swipe file so you can revisit and iterate on successful posts more efficiently.

    How a Swipe File Can Improve Your Social Media Marketing Campaigns

    A social media swipe file is an essential tool for building successful campaigns. By saving your organization's own social media marketing content, you can

    Continue Reading about How to Save Social Media Content for a Marketing Swipe File →

    How to Identify and Fix Poorly Performing Facebook Ads

    by Anna Sonnenberg / June 21, 2022

    Are your Facebook ads underperforming as costs climb? Wondering how to improve delivery, lower costs, or increase conversions?

    In this article, you’ll learn how to improve your Facebook ads results by updating everything from objectives and targeting to offers and creatives.

    How to Know When to Update Your Facebook Ads: 3 Places to Look

    Nearly every Facebook ad campaign runs into performance issues eventually, yet not all reach this point at the same speed. Some Facebook ads can run for months before delivery slows down. Others may

    Continue Reading about How to Identify and Fix Poorly Performing Facebook Ads →

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    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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