Author: Anna Sonnenberg

6 Ways to Use Advanced YouTube Analytics

July 18, 2023

Looking for advanced insights in YouTube Studio? Want to analyze groups of YouTube videos based on content categories or funnels, rather than playlists?

In this article, you'll discover six ways to use YouTube Analytics groups to analyze and improve your YouTube content.

What Are YouTube Analytics Groups and Why Should Marketers Care?

In YouTube Studio, groups are collections of videos you can create from your channel's Analytics tab. They're for purely analytical purposes. Any videos you add to a group won't appear connected in any

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How to Improve Facebook Ad Performance With Optimized Creative

July 17, 2023

Are you serving the right creative with your Facebook ads? Wondering how to align your ad creative with what’s working right now?

In this article, you’ll learn how to optimize your Facebook ads creative for current trends.

Why Facebook Ad Creatives Matter for Marketers

It's easy to assume that creatives are just part of what drives Facebook advertising results. After all, in most cases, a successful campaign needs elements like:

However, recent tests have revealed that when it comes to Facebook advertising results, creatives

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How to Use LinkedIn Sales Navigator to Improve Customer Acquisition

July 11, 2023

Wondering how to identify and reach the right prospects and decision-makers on LinkedIn? Want to bridge marketing and sales activities to nurture and convert more leads on LinkedIn?

In this article, you’ll discover a framework for using LinkedIn Sales Navigator to improve customer acquisition.

Why Marketers Should Master LinkedIn Sales Navigator

For B2B social media marketers, LinkedIn customer acquisition is crucial for connecting with new customers and building an engaged community. It's also a valuable space for social selling and

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Instagram Partnership Ads: 6 Ways to Use More Branded Content on Instagram

July 10, 2023

Want to use more types of third-party Instagram content in your paid campaigns? Wondering how to turn Instagram collabs, @mentions, and more into effective ads?

In this article, you'll discover six ways to use Instagram partnership ads to amplify posts that mention your brand.

What Are Instagram Partnership Ads?

The concept behind Instagram partnership ads isn't new but the name certainly is. In May 2023, Instagram renamed branded content ads to partnership ads. This rebrand is much more effective at communicating the purpose

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Targeting Your Competitors’ Audiences on YouTube: A Strategy for Success

July 4, 2023

Want more people to see your YouTube content? Wondering how to get your content in front of the people who watch your competitors’ videos?

In this article, you’ll discover a step-by-step strategy to effectively and ethically target your competitors’ audiences.

#1: Research Your Competitors on YouTube

Whether you already have competitors in mind or you need a hand building a list, get started with the steps below. With competitive research, you can identify and vet other brands in your space so you know exactly where to focus your

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6 Ways to Use Advanced YouTube Analytics

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