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    Author: Anna Sonnenberg

    How to Use Customer Success Stories on Instagram

    Want to use more social proof in your marketing? Wondering how to share and promote testimonials on Instagram?

    In this article, you’ll discover how to use Instagram posts, reels, and stories to share real use cases from genuine customers.

    Why Customer Success Stories Matter for Marketers

    Curious how important customer testimonials really are to your social media marketing goals? They offer more benefits than you might think, whether you work with a B2B or B2C business.

    No matter how compelling your branded social media content

    Continue Reading about How to Use Customer Success Stories on Instagram →

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    Industry Report

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    How to Qualify Leads on LinkedIn

    Do you use LinkedIn to find potential customers? Want to make sure you’re reaching out to the right people?

    In this article, you’ll discover how to use native LinkedIn tools to research potential customers on LinkedIn.

    Why Lead Qualification Matters on LinkedIn

    For B2B marketers, LinkedIn is a key platform for lead generation. Whether you use tactics like social selling, gated content, InMail, or paid campaigns, this professional networking platform is crucial for connecting with potential customers.

    But before you send new

    Continue Reading about How to Qualify Leads on LinkedIn →

    How to Launch Your Next Product on Instagram

    Is your target audience on Instagram? Want to launch your next product without using ads?

    In this article, you’ll discover an organic Instagram strategy for your next product launch.

    Why Instagram Is the Ideal Social Media Platform for Product Launches

    If you want to launch a new product without paid marketing campaigns, you need a social media platform that has excellent organic reach and engagement. Although organic reach and engagement have declined across all social media channels in recent years, Instagram's median rates remain

    Continue Reading about How to Launch Your Next Product on Instagram →

    Protecting Your Brand Reputation on Social Media

    Want to make sure your ads don’t appear next to problematic content? Curious how to minimize your risk when running social ads?

    In this article, you’ll learn how to use native brand safety tools from top social platforms.

    When Brand Safety Matters for Advertisers

    Maintaining brand safety on social media should always be a priority for advertisers. Proactively preventing association with offensive, inappropriate, and harmful content and organizations can help your brand reputation to retain your audience's trust and avoid public

    Continue Reading about Protecting Your Brand Reputation on Social Media →

    5 Graphics Tools to Quickly Design Quality Social Media Images

    Are you a marketer responsible for creating your own graphics? Looking for an affordable app that simplifies the design process?

    In this article, you’ll discover five trusted graphic design apps to create professional images to support your marketing.

    What to Look for in a Social Media Graphic Design App

    When you're short on time or resources, the last thing you want to do is choose a graphic design tool that's too expensive or difficult to learn. Use this framework to find the right design app for your needs.

    Image Editing and

    Continue Reading about 5 Graphics Tools to Quickly Design Quality Social Media Images →

    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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