Author: Anna Sonnenberg

6 Ways to Research Your Target Audience on Instagram

September 26, 2022

Wondering if your business should be marketing on Instagram? Curious whether your marketing is attracting the right Instagram audience?

In this article, you’ll discover six ways to research and analyze your target audience on Instagram.

What Can You Learn About Your Target Market From Instagram Research?

Making time to conduct market research is essential for getting to know your customer base and making sure your products and services align with consumer demand and industry trends. Ideally, you’ll do a lot of of your own market

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How to Easily Create YouTube Shorts With YouTube Remix

September 21, 2022

Want to do more with short-form video content? Looking for easy ways to make shorts using any video on YouTube?

In this article, you’ll learn how to use YouTube’s Remix feature to quickly create short-form video.

What Is YouTube Remix?

If you’ve already tested tools like Instagram Remix or TikTok Stitch, YouTube Remix will look pretty familiar. It’s a tool that gives you more options for creating short-form video content by letting you cut clips from existing YouTube videos, add your own content, and publish the remixed videos to

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B2B Facebook and Instagram Ad Guide

September 20, 2022

Need a cost-effective way to reach business-to-business (B2B) prospects? Wondering how to use Facebook and Instagram ads to reach businesses?

In this article, you’ll learn how to leverage Meta’s latest B2B audience targeting capabilities.

Why Should You Use Meta Platforms to Target B2B Customers?

From Facebook to Instagram to WhatsApp, Meta has always provided a range of options for reaching B2B customers. But until recently, targeting these segments required a lot of manual analysis and audience building.

For example, say you

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How to Easily Scale Instagram Ads

September 19, 2022

Want to expand your Instagram ad campaigns? Looking for scaling tactics that work?

In this article, you’ll learn three easy methods to scale Instagram ads.

How the Learning Phase Impacts Scaling Instagram Ads

Before you start mapping out a plan to scale Instagram advertising campaigns, you need to know how the learning phase may affect the process. You’ve likely noticed that when you launch any Instagram ad set, it enters what’s known as the learning phase. During this time, Meta actively optimizes your Instagram ad sets to get the

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17 Topics That Result in Rejected Ads on Facebook and Instagram

September 14, 2022

Having trouble getting your Facebook or Instagram ads approved? Could your choice of words be the problem?

In this article, you’ll learn the 17 types of words to avoid when you advertise across Meta platforms and you'll discover what to say instead.

What Happens When Your Facebook Ad Copy Uses Prohibited Words

When you first publish a Facebook ad or an Instagram ad, it immediately goes into Meta’s review queue. In most cases, this is an automated ad review process that’s complete within 24 hours. But occasionally—such as during the

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6 Ways to Research Your Target Audience on Instagram

Social Media Marketing