Author: Anna Sonnenberg

Using YouTube Studio Analytics for Shorts, Remixes, and More

October 18, 2022

Wondering whether your YouTube shorts, remixes, or videos are working for you? Having trouble finding the YouTube analytics you need?

In this article, you’ll learn how to analyze all types of YouTube content.

YouTube Studio Analytics: What’s New for 2022?

In May 2022, YouTube announced a series of new analytics features and a complete redesign of the platform’s channel-level analytics. These new Youtube metrics features began rolling out in the first half of 2022. As of September 2022, all channels should have access to them in

Continue Reading about Using YouTube Studio Analytics for Shorts, Remixes, and More →

How to Use the Instagram Add Yours Sticker in Marketing

October 17, 2022

Want to drive more engagement with Instagram Reels? Wonder how the Instagram Add Yours sticker works?

In this article, you’ll learn how to place the Instagram Add Yours sticker in reels and find six ideas for using it to engage your audience, improve brand visibility, start trends, and more.

What Is the Add Yours Sticker for Instagram and Facebook Reels?

The Add Yours sticker is an interactive tool that you can use with Facebook and Instagram Reels. You may have noticed (or even tested) the Add Yours sticker that Instagram rolled out

Continue Reading about How to Use the Instagram Add Yours Sticker in Marketing →

How to Scale YouTube Ads for More Sales

October 12, 2022

Do you want to get more conversions from your YouTube ads? Wondering how to expand your campaigns without compromising performance?

In this article, you’ll learn how to scale YouTube ads to amplify your results.

#1: How to Test YouTube Ads and Set Benchmarks

The key to scaling YouTube ads successfully is knowing which campaigns to use and when to take action. That means you need to test various campaign and ad elements to find those that reach or exceed your goals. Let’s walk through the testing and goal-setting process.

How to

Continue Reading about How to Scale YouTube Ads for More Sales →

7 Ways to Do Market Research With LinkedIn

October 11, 2022

Is your business using LinkedIn? Wondering whether your LinkedIn following is truly interested in your products and services?

In this article, you’ll learn how to do market research on LinkedIn, including reviewing native analytics for important clues.

Why Should Marketers Use LinkedIn for Market Research?

When you do LinkedIn market research, using a range of sources can help you gather more comprehensive data. For business-to-business (B2B) marketers, LinkedIn can help access information like:

7 Ways to Do Market Research on

Continue Reading about 7 Ways to Do Market Research With LinkedIn →

How to Use Instagram Reels Insights

October 10, 2022

Do you want to make better Instagram reels? Wondering how Reels analytics and metrics can show you what's working?

In this article, you’ll learn how to use Instagram Reels Insights to improve your Reels content.

Where to Find Instagram Reels Insights

If you usually create social media reports on desktop, you might be tempted to rely on the Instagram analytics available in Meta’s browser-based tools. But you won’t find any Instagram Reels Insights in Business Suite (at least as of September 2022)—and the short-form video

Continue Reading about How to Use Instagram Reels Insights →

Using YouTube Studio Analytics for Shorts, Remixes, and More

Social Media Marketing