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    • Social Media Marketing WorldImprove your strategy & find your next big ideas—April 28-30DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Anna Sonnenberg

    How to Book More Customers on Instagram

    Want more customers from Instagram? Looking for tools to let customers make reservations or book with you on Instagram?

    In this article, you’ll learn how to set up Instagram's Booking and Reservation tools and find out how to promote these options with organic posts or Instagram ads.

    How Do Bookings and Reservations Work on Instagram?

    If you have a professional account (i.e., business or creator) for your company or brand, you have access to Instagram’s Booking and Reservation tools. When you use these tools, your Instagram profile

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    How to Improve Your LinkedIn Post Engagement

    Want more people to read and click on your LinkedIn posts? Looking for easy ways to create posts and share links?

    In this article, you’ll learn how to use LinkedIn post templates and link stickers to create standout LinkedIn posts.

    What Are LinkedIn Post Templates and Link Stickers?

    LinkedIn Post templates and link stickers are two new content creation tools available in LinkedIn’s post composer. Both personal profiles and company pages can use these tools so you can leverage them to grow your business or your personal brand.

    It’s

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    How to Scale Facebook Ads: 5 Techniques

    Could your Facebook ads deliver better results if you scale them? Wondering which ads are worth scaling?

    In this article, you’ll discover five ways to scale high-performing Facebook ads so your campaigns deliver more results.

    How to Identify Scalable Facebook Ad Campaigns

    The first step to leveling up your paid Facebook campaigns is finding a ad set that’s worth scaling. Start by clarifying the key performance indicators (KPIs) for your Facebook advertising campaign. For example, you may want to reach goals related to return on ad

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    How to Easily Create Vertical Video YouTube Ads

    Do you want to advertise in YouTube Shorts? Wondering how to make full-screen vertical video ads efficiently?

    In this article, you’ll learn how to create vertical video ads for YouTube with four easy-to-use templates.

    Why Marketers Should Prioritize Advertising in YouTube Shorts

    Just shy of the second anniversary of its launch, YouTube Shorts attracts an average of 1.5 billion monthly users. That equals 75% of YouTube’s total monthly user base, which means most YouTube users are watching shorts.

    However, advertising

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    How to Audit Social Media Marketing: A 9-Step Checklist

    Need to develop a new social media marketing strategy? Wondering how to audit your current social actions to see what’s working and what isn’t?

    In this article, you’ll discover a nine-step checklist to audit and adjust your social media strategy for the future.

    How Marketers Can Benefit From a Social Media Audit

    Preparing a comprehensive social media audit can be time-consuming and might seem like overkill, especially if you already create weekly or monthly reports for your brand’s or clients’ profiles. So do you really need an

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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