Is your business taking full advantage of Snapchat? Are you curious how a Snapchat public profile works or whether it makes sense for your business?
In this article, you'll learn how to set up a Snapchat public profile and see how brands are already using it to reach new users.
Why Use Snapchat Public Profiles?
Snapchat launched public profiles in mid-2020, but until recently, only verified creators could access this feature. As of June 2021, all Snapchatters can create public profiles and leverage the many promotional opportunities