Author: Anna Sonnenberg

Twitter Ads: How to Target Competitor Audiences

August 31, 2022

Want to serve ads to hot audiences? Wondering what type of audience targeting your competitors are using?

In this article, you’ll learn how to research and model your competitors’ audience targeting to get more from your Twitter ads.

How to Research Competitor Twitter Ads Audiences

If you’ve been looking for an easy way to research competitors’ ads on Twitter, you may have come up empty-handed. Unlike many other social media platforms, Twitter doesn’t allow advertisers to browse paid content.

For example, the platform doesn’t have

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Instagram Video: How to Adjust Your Strategy for 2022 and Beyond

August 30, 2022

How long has it been since you've reviewed your Instagram strategy? Have you adjusted for the latest Instagram video changes?

In this article, you’ll learn how to fine-tune your Instagram marketing strategy for the platform's video-centric experience.

Why Is Short-Form Video on Instagram Changing?

Over the past 2 years, Instagram has made a series of calculated shifts toward short-form video. Since launching Instagram Reels in August 2020, the platform has gradually enhanced its short-form video offering, from extending the maximum

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How to Remix Photos on Instagram

August 29, 2022

Looking for new ways to use photos in your Instagram marketing? Want more options to collaborate with influencers and brand partners on Instagram?

In this article, you’ll learn how to use Instagram’s Photo Remix feature for easy collaborations and discover how to control whether others can remix your photos on Instagram.

What Is Instagram Remix?

Instagram launched its Reels Remix feature in spring 2021, allowing you to use reels from other Instagram users as a starting point or inspiration for your business’ short-form videos.

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How to Use Social Proof in Your Ad Campaigns

August 24, 2022

Want to get better results from your social media ads? Wondering how to convert more people in the consideration stage of the customer journey?

In this article, you’ll discover how to improve your social media advertising campaign results by introducing social proof.

What Is Social Proof and Why Should You Use It in Ads?

Social proof is content that showcases something great about your brand, products, or services but not from an internal perspective. Instead, social proof comes from external sources like customers, influencers,

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LinkedIn Ads: How to Target Competitor Audiences

August 23, 2022

Want to improve your LinkedIn ad results? Wondering what type of audience targeting is working for your competitors?

In this article, you’ll learn how to use your competitors’ audience targeting so your LinkedIn ads reach more of the right decision makers.

How to Research Competitor Audiences on LinkedIn

To learn more about your competitors’ audiences, plan to review their ads and their organic content. That way, you can see how your competitors position their offers and how their followers engage, giving you a wide range

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Twitter Ads: How to Target Competitor Audiences

Social Media Marketing