Author: Anna Sonnenberg

How to Work With the Right Instagram Influencers

August 22, 2022

Want to sell more on Instagram? Could working with micro-influencers help you reach more of the right people?

In this article, you’ll learn how to find and work with niche Instagram influencers and discover why they can become the ideal ambassadors for your brand.

Why You Should Partner With Micro-Influencers on Instagram

If your brand is new to Instagram influencer marketing, it’s easy to assume that all brand ambassadors are more or less equal—or that those with larger audiences are automatically better. In reality,

Continue Reading about How to Work With the Right Instagram Influencers →

5 Ways to Improve YouTube Ads Audience Targeting

August 17, 2022

Want more control over who sees your video ads on YouTube? Wondering how to create more advanced audience segments for YouTube ads?

In this article, you’ll learn how to improve YouTube audience targeting by using a variety of first-party and native data in Google Ads Audience Manager.

What Is YouTube Audience Targeting?

YouTube audience targeting lets you deliver your video ads to your ideal customers—the people you want to reach and convert. Audience targeting for YouTube ads goes way beyond demographics. Below, we’ll cover how to

Continue Reading about 5 Ways to Improve YouTube Ads Audience Targeting →

How to Use LinkedIn Business Manager: A Guide for Marketers

August 16, 2022

Does your marketing involve several people or teams? Looking for a way to collaboratively manage multiple LinkedIn company pages, ad accounts, or assets?

In this article, you’ll learn how to use LinkedIn Business Manager to access and delegate shared work across teams.

What Is LinkedIn Business Manager?

LinkedIn Business Manager is the social media network’s solution for organizing company assets. It’s a dashboard that lets you manage company pages, ad accounts, matched audiences, and account permissions.

After announcing the

Continue Reading about How to Use LinkedIn Business Manager: A Guide for Marketers →

Helpful Tools to Manage and Moderate Facebook Conversations

August 15, 2022

Do you want to streamline Facebook page engagement? Looking for an easier way to stay on top of comments and conversations?

In this article, you’ll learn how to moderate conversations happening on your Facebook business page's posts, ads, and video using native tools from Meta.

#1: Meta Tools to Moderate Facebook Page Posts Made by Consumers

By default, a Facebook page allows visitors to publish posts or write reviews. If your page tends to attract positive posts or rave reviews, you may not need to adjust these settings. But if your

Continue Reading about Helpful Tools to Manage and Moderate Facebook Conversations →

How to Create and Promote Idea Pins on Pinterest

August 10, 2022

Want to get your video-based marketing content in front of new audiences? Have you considered Pinterest's Idea Pins?

In this article, you’ll learn how to create Idea Pins with video and how to promote them via Idea ads.

What Are Pinterest Idea Pins?

Pinterest launched idea pins in May 2021, giving businesses and creators a brand-new option to build multi-page video content. Idea pins can include up to 20 pages of videos, images, or a combination of the two.

Like standard pins, idea pins display in your home feed and other places

Continue Reading about How to Create and Promote Idea Pins on Pinterest →

How to Work With the Right Instagram Influencers

Social Media Marketing