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Do you want to use videos to market your business?
Are you wondering if there are simple mobile apps to make this possible?
In this article I’ll review five mobile video apps and share how they can boost your online engagement.
Why Mobile Video?
Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.
Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”
This prediction has already proven true with a burst of new video apps and upgrades hitting the market. And some of these offer unique opportunities for savvy marketers.
Here’s five apps you should consider.
#1: Use Vine to Create Rich Content on Twitter
With only 140 characters to work with, it can be a challenge to create rich content on Twitter. To date, catchy headlines, creative hashtags, promoted tweets and images have been the best methods for grabbing attention on Twitter. But with the introduction of Vine, there’s a new way to generate and share highly engaging content.
Vine’s six-second looping videos are easily consumed and highly shareable. And as a result, these videos naturally boost engagement. Marketers can use them in a variety of ways. You can create mini-advertisements, behind-the-scenes tours, announcements, contests and much more.
Your followers can view and share your videos directly from within Twitter. And you can encourage followers to shoot and share their own six-second videos to further increase likelihood of engagement.
Now’s the time to jump into Vine because it’s easier to capture audiences’ attention. Early adopters almost always enjoy a higher level of exposure. With Vine, you now have an opportunity to stand out among the millions of tweets posted daily.
Happy valentines #valenvine vine.co/v/brMraJq2aW3
— London Lazerson (@londonlaz) February 14, 2013
#2: Use Facebook’s iPhone Integration to Increase Engagement
According to Facebook, the use of images and video results in the largest visual impact on their platform.
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Instagram increased the ease and popularity of photo posts.
However, the use of video has lagged. This can be attributed in part to the hesitation many feel when it comes to filming, editing and sharing video.
Facebook’s recent integration with iOS 6 makes the creation and sharing of video less daunting. If you are an iPhone user, you can record and post without ever leaving your Facebook app. This makes sharing video on Facebook instantly very easy, even for novices.
The key with video on Facebook is creativity and consistency rather than fancy editing. With the iOS 6 upgrade, you can give fans exclusive inside access. Record major events and breaking news, then post immediately to your timeline.
To encourage community participation, create fun video challenges, ask for honest reviews and acknowledge those who take the time to post their videos to your Page.
#3: Use Socialcam to Build Powerful Brand Messaging
One of the most enticing aspects of social media for business is its ability to expose a large number of people to your brand messages in a short period of time. However, as more and more businesses use social platforms, your messages are easily diluted.
Video offers a way to stand out from the masses, draw attention and leave a longer-lasting impression.
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With the mobile app Socialcam, you can create videos with no length restrictions, use an assortment of filters and post to numerous social sites including Facebook, Twitter and YouTube.
Lars Schmidt, senior director of talent acquisition and innovation at NPR, shared NPR’s strategy for exposing potential new hires to what it’s really like to be an employee at their organization.
“We used Socialcam to capture and share a more realistic perspective of what it’s like to be an NPR employee.” He went on to explain how, exactly, they did this: “We would record NPR’s Tiny Desk Concerts using Socialcam, then push the videos out to our various social sites.” This visual element helped NPR “show the true experience, the energy and buzz of what it’s like to work at NPR.”
#4: Use Viddy to Increase User-Generated Video Content
The decision to create and grow a presence on social platforms should not be taken lightly. Platforms emerge constantly and it would be virtually impossible to build and cultivate communities on all of them.
However, there are key platforms every business should seriously consider: Facebook, Twitter, LinkedIn, Pinterest and at least one video-based social network. Because video platform members feel comfortable engaging with and creating video, you’ll see an uptick in interest and views of your video content.
Viddy is a video app for both iPhone and Android that creates “a simple way for anyone to capture, beautify and share amazing videos with the world”.
Viddy is also its own social network with major brands like Southwest Airlines and General Electric actively engaging through posting compelling video and running contests.
With a presence on Viddy, you can post your own 15-second videos, follow other members and be followed. There’s also plenty of opportunity for daily engagement in the form of comments and likes.
One of the most appealing reasons to utilize Viddy is that it’s integrated with Open Graph, allowing all actions on Viddy to be automatically published on people’s Facebook timeline.
This creates a unique environment and allows you to grow a community where it’s easy to encourage user-generated content.
#5: Use Videolicious to Create More Meaningful Relationships
People like, follow and subscribe to businesses because of a desire to connect on a deeper level.
Once someone has initiated an interest in connecting with your business, it then becomes your responsibility to build the relationship. This can be done through various activities and correspondences, video being one of the more successful avenues.
Videolicious is an extensive app with a variety of business-focused plans. You can edit videos and photos and turn them into film, use built-in video ideas and share across multiple platforms all at once.
The app even provides extensive how-to’s for creating video thank-you notes, product reviews and news reports. And, if you want to boost views and engagement even more, there’s an option to promote your video content.
With a plethora of ways to engage via a video, Videolicious has the capability to drastically increase people’s affinity for your business.
As you can see, these tools offer a variety of ways to increase engagement on your social platforms. And as more marketers adopt these video apps, you’re sure to find other ways to improve your social media marketing with videos.
What do you think of the mobile app phenomena? Are there mobile apps you’re using that have helped move the engagement needle? Tell us what you think in the comments below.
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