Do you use Twitter for business?

Are you wondering how to use Twitter to increase traffic to your blog?

To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim’s areas of topical expertise is Twitter marketing.

Kim shares how she uses Twitter to promote her content and offers.

You’ll learn about what type of content works best and how frequently you should share it.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you’ll discover in this show:

Twitter for Business

How do you use Twitter to help your business?

Kim describes many ways to leverage Twitter to help grow your business. One way is to use news updates. Kim refers to Twitter as the “info superhighway.”

A lot of people don’t use Twitter search in the same context as they would with Google. In many cases, the news hits Twitter before it hits the major news channels. There are real people out there who share real information in real time.

With Twitter, you can leverage the search function as a way to keep track of your competition. You can search for keywords and find conversations in real time. It’s a great way to pay attention to trending topics.

kim garst on twitter

Kim Garst on Twitter.

You’ll hear an example of a news story where 85% of the people polled said they found out about an incident on Twitter before the traditional news got the information.

One of the biggest values that Kim has found for Twitter is to drive traffic. It’s the most responsive targeted traffic source that you can have at your fingertips.

Listen to the show to find out how Kim uses Twitter to drive traffic to her Facebook Page.

How Twitter can drive more traffic to a website

Kim describes the free offers on built-in tabs on her Facebook Page and why she tests them first on Facebook.

boom social kim garst facebook

Kim uses built-in tabs on her Facebook Page for free offers.

Twitter is unique in that you can share your free offer 2-3 times a day; whereas on your Facebook Page it would be considered overkill. A tweet has a lifespan of about 30 seconds, so you can share your free offers multiple times a day and it’s seen as acceptable. Different viewers see them as they come through their news feeds.

Kim explains the strategy behind sharing the same link multiple times a day and why you shouldn’t use the same tweet throughout the day. You’ll want to switch them up and test different wording to see what people respond to the most. Kim uses HootSuite to schedule her tweets.

You’ll find out why it’s the number-one opt-in source for leveraging her Twitter traffic to her Facebook Page.

Kim shares how she monitors and keeps track of each tweet’s performance and why you should only run 2 or 3 at a time, otherwise it’s overwhelming.

You’ll hear what type of content Kim shares from her own articles and how frequently she schedules them.

kim garst twitter article link

Kim shares her blog content on Twitter.

Twitter is Kim’s number-one traffic source. She has leveraged the same concept for her clients and increased their traffic by 100-400%. Kim highly recommends that you share content that is still relevant and holds value.

You’ll hear an example of how to use a hashtag when promoting a blog article and why hashtag content has more relevance.

Listen to the show to find out what is one of Kim’s top converters.

Common mistakes businesses make on Twitter

Kim says the mistake people make with their Twitter account is to remain inactive. You need to be consistent regardless of which platform you use, otherwise people will find someone else who is. You have to be active.

kim garst engage on twitter

You need to engage with your followers.

Kim talks about people whom she calls “broadcasters.” They don’t engage with people. When people engage with Kim on Twitter, they’re stunned when she responds. If you’re on Twitter and you want people to consume your content, then you need to engage.

When Kim first started out, it was easier to engage with people. She now has almost 150,000 Twitter followers and had to come up with a system. As you grow, so do the time demands. The strategy will change as you grow your following.

You’ll hear about two brands that pay attention and talk to their audiences.

Listen to the show to learn what the differentiator is between companies.

Sharing photos and videos on Twitter

Kim believes that social is moving to a more visual context and we can see it across the board. Facebook and Pinterest have enlarged their photos. Even the Mashable format is much more visual. Websites are more visual in the way they display their content.

With Twitter only having 140 characters of text, they have had to incorporate some visuals. It was critical that they did this. You can now include videos and they’ve enlarged the photo size.

Kim thinks it’s important to be visual, as it’s a great way to show the visual aspects of your business, whether for product demos, a contest or to showcase your brand. A lot of people consume information in a visual way.

You’ll hear why it’s important to have a great profile photo on Twitter.

Listen to the show to hear what Kim thinks about Vine and why she feels most people aren’t embracing it like she hoped they would.

Apps to help simplify or enhance the Twitter marketing experience

About a year and a half ago, there were a lot of apps that served the Twitter market, but then when Twitter reined in their APIs, many businesses that had built out around serving the Twitter market went out of business. There are still a lot of businesses struggling with the changes that Twitter is making.

You’ll hear why Kim loves HootSuite and how it’s one of the only management platforms out there that includes Google+.


HootSuite is great for managing Twitter.

Listen to the show to find out about another tool that Kim uses called ManageFlitter.

This Week’s Social Media Question

Sara Marberry, who blogs at Sara, asks:

“I launched my blog 6 months ago, when I was unexpectedly let go from my job. Initially I sent emails to a list of about 100 industry friends from my Outlook whenever I did a blog post. When I decided to start up my consulting practice again, I redesigned my blog and set up a FeedBurner account so people could subscribe, but I kept sending the emails asking them to subscribe. Some did, but most didn’t. Currently I have 52 subscribers and I’m still sending emails to 85 industry friends. I’m afraid if I stop sending emails, I’ll lose those readers. Any advice as to what I should do?”

sara marberry welcome

Sara Marberry.

This is a wonderful question. There are four main reasons why they may not be subscribing to your blog.

  1. They don’t realize they can.
  2. You’re not asking them to.
  3. They’ve been programmed to receive an email from you.
  4. They don’t like the content you produce.

For the next email to your industry insiders, send it specifically from your personal account. Tell them that this is the last email you’re going to send them and if they don’t want to miss your blog articles, they can sign up for your automated email newsletter service.

You’ll discover what you need to do to help evangelize your blog and why you should consider an automated email broadcast service, such as FeedBlitz or AWeber.

Call in and leave your social media–related questions for us and we may include them in a future show.

Listen to the show to learn more and let us know how this works for you.

Other Show Mentions

my kids adventuresBack in Episode 37, I introduced you to a special project called My Kids’ Adventures. I want to let you know that I’m going to share a little bit each week about this project.

My Kids’ Adventures is a brand-new blog that we’re starting at Social Media Examiner. It’s targeted to parents, especially those who have preteen kids. It’s for busy parents who don’t have enough time to get creative, yet want to have fun adventures with their kids.

The first lesson I want to share with you is that whenever you’re about to start something that’s radically different or new, it’s wise to come up with a vision statement.

A vision statement is something that you and/or the people on your team can rally around. Even if you’re just a one-person operation, it’s important to do this because it’s very easy to get off track when you begin a new project. You want to come up with a very simple statement that explains what the entire thing is all about.

You’ll hear about the vision I had for My Kids’ Adventures and how I came up with the vision statement. You’ll also discover why the first sentence is critical in a vision statement and what you need to consider when writing it.

I hope that you’ll be inspired this summer to think about the launch of something new and by joining me on this journey, you’ll pick up some little lessons along the way.

If you’re interested in learning more about My Kids’ Adventures, you can do so by visiting here.

Key takeaways mentioned in this episode:

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on using Twitter to increase traffic to your content? Please leave your comments below.

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  • Pingback: Twitter Traffic: How to Double Your Traffic to Your Content -

  • Excellent Post and can’t wait to listen to the Podcast today!

  • Thanks Kris

  • Dara Khajavi

    I am planning on creating a twitter account for my firm. I am a bit late in the game. All these tips will really help out. I definitely need to make up for lost time.

  • Mike, this was, as you predicted, a valuable lesson about Twitter. Co-existing this week with my gratitude for your consistent delivery of great content, guests, and questions is my confession that your “new” venture with pre-teen creative family activities is not something that has much resonance with me. Is this heresy for me to say out loud? Although, I wish you well with it, ( I really do)… I also get that it may, from time to time, have a teachable moment or two about how to launch something new… but to have it on a weekly basis? I am hoping I am just missing the point of your inclusion of this by focusing too intently on the mission statement.

  • Hey Pat – Glad you found the Twitter part valuable. I think “if” you plan on launching something you will find the upcoming segments on how we are doing it very valuable regardless of our new project. If not you can always skip past them 🙂

  • Glad they were helpful Dara

  • Mike- great stuff. I love Kim’s explanation of how she uses Twitter to drive traffic to her Facebook page. Both Twitter and Facebook are clearly awesome social platforms, but they’re so different in how we utilize each of them for maximum effectiveness. Hearing Kim’s reasoning for why one might be good for something, while the other is not (and visa versa) is spot on. Thanks for this!

  • ORSunshine

    Pleased to hear that “I got this.” Kind of sad I spent the time to listen though… Maybe some kind of “Expertise” ranking could go with posts – e.g., beginner, intermediate, advanced. So that we can skip the ones that won’t have real value.

  • Thanks Jon – We’re gonna start trying some of these techniques on Twitter

  • Thanks for your feedback. That is where skimming the blog post before listing could really come in handy. Of course you could always fast forward the podcast 🙂

  • Fantastic podcast – one of the few I’ve had time to listen to and well worth it! Thanks Mike and Kim.

  • Anna Pham

    Great post, thanks for sharing very informative tips.

  • Pingback: Twitter Traffic, How to Double Your Traffic to Your Content With Twitter()

  • Jason King

    I’ve been following Social Media Examiner for a while but this was the first podcast I listened to in full, I loved it! Kim is a definite thought leader on social media and I’ll now be looking out for all her posts. 🙂

  • Thanks Terri 🙂

  • Glad you liked it Anna

  • Thanks Jason – You should go back and see what you missed 🙂

  • I really enjoyed the podcast with Kim. I can vouch for the fact that she really does reply to people despite the huge numbers of people following her. She keeps it brief and light as she can’t really afford to engage in a lengthy discussion, but that’s a tip, too. Connect briefly and move on. Otherwise there will be no time to connect with more than just a few of your followers.

    What I would add to her point about sharing your evergreen content is that you can lump in curated content, that you’ve carefully read through and see value in, to supplement a light archive of posts until you get it built up. This is my strategy for now.

    Thanks for another great podcast!

  • I listened to this twice just to make sure I didn’t miss anything and the only thing that really stood out was post your evergreen content a lot and engage with people. Seemed more geared towards new twitter users.

    I was more interested in:

    How Kim uses search? (specific examples, how someone can use it for their biz)

    More about Facebook tabs for opt-ins(where she got them set up, does she run ads to them, etc) which sounds like they perform really well.

    Tips for scheduling recurring posts? I have a bunch that are automatically rescheduled through IFTTT.

    As for the conversion tracking, if you have your links tagged properly and you goals set up in google analytics you should have no trouble tracking which tweets perform better than others. Judging performance by just looking at opt-ins around your tweet times could lead to inaccurate conclusions.

    If you’re looking for the ideal times to post you can use FollowerWonk (part of Moz now) for seeing when your followers are most active.

  • Pingback: Learn to Drive Traffic With Twitter()

  • Thanks Michael 🙂

  • Hi Skye – Thanks for adding your suggestions for tools above, much appreciated.

  • Pingback: Twitter & More Twitter: Increasing Traffic & Managing Followers()

  • Caesar

    Really great post, but i’m just curious – isn’t the main reason she has 150,000 followers because she follows 135,000 people? Perhaps I missed an explanation of this phenomenon in the article but I believe it certainly warrants debate.

  • Hey Ceasar – Thanks for your comment. This interview wasn’t about how to grow your follower count, it was about how to use Twitter to drive traffic to your website.

  • Caesar

    Fair enough, I just assumed I guess that boosting web-traffic via Twitter must also be tied in with follower count. It would be interesting to see research as to whether follower count does indeed affect this – or whether it is more the tweets themselves that warrant click-throughs. Certainly I would assume the latter, but then when I see individuals with hundreds of thousands of followers who in turn follow hundreds of thousands, I assume maybe the former. Its a strange one.

  • Sara Marberry

    Thanks, Michael, for podcasting and posting my question! I’m a little afraid to just stop sending the emails from my personal account and have been asking people to subscribe, but I might just have to bite the bullet! Great stuff from Kim Garst on this podcast.

  • Thanks for asking the question 🙂

  • Excellent interview with Kim. I love Kim’s engagement. I reached out to her via Twitter and she responded back in a timely manner. The utilization of Hootsuite and Hashtags are huge. Great interview.

  • Great post. Thank you

  • If you’re on Twitter and you want people to consume your content, then you need to engage – Absolutely agree!

  • Roxy Ahmed

    Hi Michael, Loved this interview! I am a newbie to Twitter and your Questions and Kim’s Answers in the podcast were so super informative. I only joined Twitter a couple of weeks ago and guilty already of being inactive simply because i am learning as i go a long and wasn’t sure what to tweet. I am a big advocate of quality over quantity, but i know have to really step up my game on being consistent. Thank You For great content.

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  • Very very informative and mind-blowing post about twitter. how you find time to write so detailed and researched articles? I am using hootsuite and I think after reading your post ,my twitter experience will be boosting.thanks

  • Nice tips to increase my Twitter presence.Will implement these tips given by you Michael Stelzner

  • Pete Kaighin

    Fantastic podcast today very rarely to you find such a knowledgeable host as Kim Karst the information was informative from A-Z.

  • Tilly Davies (http://callcentr

    The most confusing part of Twitter is the management and reporting. If you are very active, engage and tweet a lot it takes a huge amount of time to analyze your progress. Any advice on this?