3 Ways to Grow Your Email List With Twitter

social media how toDo you want more email subscribers?

Have you tried using social media to grow your email list?

One of the most powerful aspects of social media is just how well it integrates with building a strong email list for your business.

Of all of the various platforms, Twitter offers some of the best (and most unique) tactics to use if you’re looking to increase email sign-ups.

In this article I’ll go over 3 tactics to utilize Twitter’s massive audience to grow your email list with qualified leads.

Let’s get started!

#1: Link Your Twitter Bio to an Opt-In Page

Putting your website in your Twitter bio is a no-brainer, but smart marketers know that when you link to a page with a direct call to action (a “landing page”), this is going to convert much better than your general homepage.

Amy Porterfield does this well. She links to her webinar page in her Twitter bio so followers who are interested can opt in right away.

And there’s another reason why Amy does this well. She uses a WordPress plugin called Pretty Link for her webinar link instead of a random short link. Notice how the Pretty Link uses your own domain name for the link.

amy twitter bio

Here's Amy's bio with an in-profile link to her webinar.

This method is great because it will provide the authority of your domain. It’s easier to trust a link entitled “AmyPorterfield.com/webinar” than some random short link.

More importantly, it will give people an easy link to share to refer others to the resource, especially on Twitter.

Another benefit to having the link listed in your bio rather than below it (next to your location) is that the links in your bio show up all around Twitter and related sites.

Lastly, an added benefit is Pretty Link tracks the clicks.

When browsing Twitter lists (of all types), the bio is the only thing that shows up and only links or @Mentions are clickable.

Here’s an example of how a link in your Twitter bio will appear when people browse large aggregation sites like Klout.

Here is Amy’s bio with her aforementioned webinar link:

amy profile info

Third-party sites often show only profile information.

Your Twitter bio will get more exposure than you think, and having a clickable link to an opt-in page is a fantastic way to create more signups, all with one simple tweak!

#2: Use Twitter Tools to Offer a Free Bonus

You’ve likely come across tools like Pay with a Tweet or Cloud:flood before, but you’ve probably never used them like this!

If you’re unfamiliar, these tools allow you to give away something free for the “price” of a tweet. After a reader shares the link provided, they get access to the free content.

pay with a tweet

Here we see Pay with a Tweet in action, promoting a "free" ebook.

Most people do ask for these shares randomly within posts.

But there’s an even more powerful way of using these tools: ask for a tweet AFTER they’ve already opted in to your mailing list.

To do this, simply redirect new signups to a page where they can “pay with a tweet” for even more content.

Here’s what this 3-step process looks like:

1. A new subscriber will opt in to your newsletter from a newsletter signup page:

download ebook

This page is used to download the ebook and share the landing page, all at once!

2. After they confirm their email, you would use your email marketing service (for example, AWeber or MailChimp) to redirect people to a “Pay with a Tweet” page that has additional content available for the price of a tweet.Use Pay with a Tweet or Cloud:flood to make sure that the link they tweet out sends people to your newsletter page.

3. Lastly, enjoy the benefits of giving extra value to your readers and having tons of people send out direct tweets to your newsletter page!

Nice!

All it takes is a free resource to give to readers who send out the tweet, a little effort to set this up behind the scenes and you’re set to have a newsletter page that receives a ton of shares.

#3: Use Click to Tweet to Make Your Signup Page Easy to Tweet

In addition to clever strategies to get more tweets for your blog content, take time to make your newsletter signup page worth tweeting about.

You can do this without having a freebie incentive too. When done right, this can help generate a massive amount of new email leads for you.

Here are some tips to get your newsletter signup page tweeted more:

1. Add a “sound bite” to your newsletter page. This is one of those tips that, once you see it, you’ll wish you’d have thought of it sooner. It’s dead simple to implement. On your newsletter page, add something that’s worth tweeting (a quote will often do) and allow it to be tweeted with a single click. You can use a tool like Click to Tweet to accomplish this.

hiten shaw newsletter page

Hiten Shah, founder of KISSmetrics, does this well on his newsletter page (which has over 150 tweets).

Now people have a call to action and a legitimate reason to tweet about your newsletter page.

Another tool you can use to achieve the same outcome is the Twitter @Anywhere Plus plugin, which allows you to create premade tweets like this:

easy to retweet

This page can be shared on Twitter in a single click.

Add one to your newsletter page, and you’re set.

Make sure the content is something that your readers would like to tweet out (this is why quotes work well); don’t make it all about you!

2. Add a “tweetable” to your welcome email. This second tip does require people to opt in, but it’s also really effective. After people sign up to your newsletter, you can assume that they are quite engaged with your content and your message. One of the best times to ask for a small favor (like a tweet) will be to send a follow-up message immediately after a reader has signed up.

jonathan mead 2

Here's the text that Jonathan Mead of Paid to Exist uses to get people to share his newsletter page on Twitter.

Again, for the call to action (“call to tweet”), the service Click to Tweet was used. You’ll notice the copy asks “if you agree,” rather than an outright request to share.

In psychology, this would be known as commitment and consistency: people prefer to stay consistent with things that they’ve already done, and if they’ve signed up for your newsletter, they are likely to commit to another small favor if asked nicely.

Use both of these tips. They give your readers an easy way to share your newsletter page.

This will ultimately attract a TON of qualified leads for your email list.

Now It’s Your Turn

What did you think of these tactics? Which one are you going to try first? Thanks for reading, and I will see you in the comments section below!

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About the Author, Gregory Ciotti

Gregory Ciotti is the founder of Sparring Mind and the marketing guy at Help Scout, the help desk software that makes email support a breeze for you and your customers. Other posts by »




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  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Awesome! This article really delivered great information, Gregory.

    Amy Porterfield is one of the most influential people on the Social Media world that I look up to and if Amy did it, then it must really work! I’ll definitely implement these hot tips on my site and Twitter accounts.

    You just made my Monday! Let’s all have a rockin and rollin week, SME peeps!

  • http://entrepreneurshowdown.com/ Joe Cassandra

    Great Gregory!

    I just found Click to Tweet and it definitely is a great tool for marketing and also demonstrating your credibility when others are quoting your content.

    Cheers!

  • http://www.facebook.com/wanna.be.with.you.forever Devesh Verma

     Wonderful article to read!

    Yes no doubt, Amy Porterfield is one of the best Social
    Media Strategist and I always love to read blog post written by Amy Porterfield
    and other SME team members.

    First point is interesting to read and very effective in nature.
    Other two points are also good but quiet boring!

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  • http://www.sparringmind.com Gregory Ciotti

    Very true, I’ve noticed them used well on posts with multimedia content specifically (since those posts tend not to include too much written content).

  • http://www.sparringmind.com Gregory Ciotti

    Just because they’re boring doesn’t mean they aren’t effective. ;)

  • http://www.sparringmind.com Gregory Ciotti

    Thanks John! I do love making effective use of the byline like Amy did, in fact I’m putting together a new opt-in right now, so it’ll be returning to my byline shortly. :)

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  • Jmswatzell@msn.com

    Nice work. I was just wondering about this.

  • http://www.facethebuzz.com/blog Kary Snell | Face The Buzz

    @ciotti:disqus - I’ve seen many of these techniques and tools before, but you put them together in a very interesting manner.  Excited to add to our email signup pages. 

  • http://www.qualitylogoproducts.com/blog Mandy Kilinskis

    Great post, Greg! I think I’ll try and get a URL in our Twitter bio, and I definitely want to use Click to Tweet. I mean, it’s just so darn useful.

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  • http://www.solo-e.com/blog Terri Z

    Brilliant suggestions! And I learned about some new Twitter tools. Thank you!

  • http://www.sparringmind.com Gregory Ciotti

    Very welcome!

  • http://www.sparringmind.com Gregory Ciotti

    It is, thanks buddy!

  • Rob

    Awesome, awesome tips here Greg! I have already done step one, so that’s good. I’m planning on using step 2 now to get people to opt into our email list. And of course step 3 would be easy to implement as well on the home page. A lot of my viewers are on Facebook, but we just started a Twitter account this past week for them to join. Do you think this will also draw them in to join us on Twitter? http://www.lifeatthepond.com is the site (see, I did read).

    Thanks for the insight. 

  • http://www.theskooloflife.com Srinivas Rao

     I saw your name as the author of the article and knew it would be jam packed with useful insights. 

  • http://www.sparringmind.com Gregory Ciotti

    Flattery goes a long way with me =D

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  • Jackdunigan

    Terrific! I did not know any of these. I am putting #’s 1 & 2 into action now. Thanks.

  • http://www.facebook.com/people/Nancy-Smeltzer/1442362902 Nancy Smeltzer

    OK, so I downloaded the Pretty Link Lite to my WP.org blog. Now, how do I get the short link?

  • L. Spiro

    I loved the sound bite suggestion. Think audio adds a great dimension to promoting a brand. But i liked all thevsuggestions!

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  • http://twitter.com/desmondthesong desmond

    Great tips. I have already changed the location of the website to the bio section and renamed the short url for the newsletter: https://twitter.com/desmondthesong. I will be trying the Tweetable Tweet next. Thanks a lot.

  • http://www.sparringmind.com Gregory Ciotti

    Hey Nancy, in your WordPress dashboard there should be a Pretty Link button after it’s installed.

    See here: http://i.imgur.com/adCwt.png

    You can add shortlinks by clicking on that :)

  • http://www.theskooloflife.com Srinivas Rao

    Already implemented the first since that takes like 2 seconds Working on incorporating the other 2 by the end of the day today on both my skool of life newsletter and BlogcastFM newsletter. 

  • http://hozkomurcu.com/ Haydar Özkömürcü

    Brilliant! I will try as soon as possible

  • http://www.sparringmind.com Gregory Ciotti

    Fixed above.

  • Ali Peterson

    I’m gonna try them ALL!

  • http://socialmediarevolver.com/ KrisOlin

    Great post, Gregory! I immediately added the Click to Tweet -function to the latest post on my blog. Works like a charm! You can see it here if you like: http://bit.ly/fjusm

  • http://twitter.com/JuliaBramble BrambleBuzz

    Absolutely fab tips that I can’t wait to put in place for clients. Many people have Twitter and email marketing, but few combine the power of both, so those that do will be streets ahead! Thanks for the share!

  • http://www.socialbakers.com/ Michael Black

    This is a great post, thanks for writing it Greg. I liked especially the second tip – the “pay with a Tweet. I have never come across such a thing and I think it is brilliant. There is so much potential in it. If a book doesn`t sell well, you can offer it for a Tweet – increasing awareness both about your book and about your Twitter profile. This can be really effective. Thanks for the tips.

  • Sam@India trip

    This is nice option to make your email list more attractive just in less time and from here you can get more options to get more advantages.

  • http://www.sparringmind.com Gregory Ciotti

    My pleasure! It is a great way to get a little back while giving a whole lot away.

  • The Flying Couponer

    Great ideas! A landing page???  Working on it right now!

  • http://www.jonrognerud.com/ Jon Rognerud

    Hey Gregory – awesome tips! I enjoyed your post a lot. 

    Q: What are the typical conversion % numbers you see from Twitter traffic? I realize not all traffic is of the same quality – but wanted to learn what you see on your end. Cheers! – Jon

  • http://www.hanifinloyalty.com/ billhanifin

    Great list, very helpful. Thanks much for sharing this. Going to work right now!

  • http://www.sparringmind.com Gregory Ciotti

    Glad to help Bill!

  • http://www.sparringmind.com Gregory Ciotti

    Good question Jon, but largely dependent on the site I’m working on. For Help Scout (a B2B software solution), I see fairly high conversions, but for my entertainment sites, I often see some pretty terrible conversions. I also think the offer is a big variable at play here.

    Best,
      Greg

  • http://www.sparringmind.com Gregory Ciotti

    Nice! I love Premise for landing pages by the way, great product.

  • http://www.sparringmind.com Gregory Ciotti

    Very true, I wish more people would integrate their social media efforts into building their list. Glad you liked the post :)

  • http://www.sparringmind.com Gregory Ciotti

    Wooo! :)

  • http://www.jonrognerud.com/ Jon Rognerud

    Hello – thanks for your note. Yes, that makes sense – it’s all about testing to find the best results, and optimize from there. Cool, later – Jon

  • http://www.hisocial.com/ Hisocial

    Hi Gregory,

    You’re absolutely right whe you say give your visitors a freebie in exchange of a tweet a like or an email. We have had many succesful users  doing these types of promos

  • Bro Paulose

    tweeted. Hope you will read my posts and tweet.

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  • Clara Rose

    Great stuff as always… thanks for the helpful content.

    I am going to add prettylinks and tweet to pay right away… keep you posted on the results!

  • http://www.lizjansen.com/ Liz Jansen

    Thanks for an excellent article!  I’ve used Click to Tweet and love it.  I’m going to add Pretty tweets and tweetable quotes for newsletter signup.  

  • David A. George

    Love this! 3 solid tips that I will be working into my email and digital marketing strategies. Thanks for writing this :)

  • http://studyworldglobal.com/ Online Training

    Pay with a Tweet looks to be a very promising option. Thanks for sharing. 

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  • Casey Gollan

    Another (indirect) way to grow your email opt-in list with Twitter is by linking your followers to blog posts that end with a call to action to sign up for your email list. I love using this approach because you are able to establish value (through a great blog post) before asking for the opt-in. The end result tends to be a really good conversion rate with highly qualified leads. 

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  • http://twitter.com/ebookmanager Alexander Gasser

    great content thanks

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