16 Creative Ways to Use Twitter for Business

social media how toIs your Twitter activity feeling stale?

The good news is that you can easily revitalize your Twitter experience!

Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.

#1: Organize whom you follow with lists

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

So how can you make sure you don’t miss anything important? Use Twitter lists.

Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.

You can create separate lists for:

  • Customers
  • People in your industry
  • Social media teachers
  • People in professional organizations
good lists example

You can create Twitter lists to organize the people you follow so you can focus on the most important people and conversations.

By creating and using Twitter lists, you can focus on tweets from groups of people and decide when you want to see them, so tweets from important people don’t get lost.

You can create up to 20 different Twitter lists with up to 500 accounts in each list. You can monitor each list separately using Twitter.com or Twitter tools like HootSuite.

Tip: You don’t have to put everyone into a list.

#2: Create a conversation list

Whom you follow determines your daily experience of Twitter. If you follow people who inspire you, people who say intelligent things and challenge you to think differently, Twitter becomes a joy.

One smart way to focus on the people who inspire you (without ignoring everyone else) is to create a private conversation list.

Include in this list:

  • People who inspire you in business
  • People who inspire you personally
  • People who are fun to talk with
good convo list example

A conversation list helps you save time by pulling together the most important people and conversations into a single list.

Jump into the list when you are looking for inspiration or encouragement during your workday.

You can make your conversation list public or private. By creating a private list, you are the only person who knows who is on your list and when you make changes to the list. However, everything you say to people on this list is still public, so watch your words.

#3: Update your profile picture

Your Twitter profile picture appears next to every tweet you send. It’s an opportunity to associate an image with your business in the minds of everyone who follows you.

The challenge is that your Twitter profile picture is very small and square. For most businesses, your logo or personal headshot isn’t the right size or shape to represent you well.

bad logo example blurred

At full size, this company may have a beautiful logo. However, it’s too small to be effective on Twitter.

If your profile picture is your logo:

  • Make sure your logo fits into the square size. Cropped-off logos look unprofessional and give the impression that your business doesn’t care about the details.
  • Make sure your logo is readable. If your logo contains words that cannot be read, you are wasting the space. Create an image without the words that captures the essence of your logo.
  • Consider switching to a headshot. People connect with faces, not logos. If you are the driving force of your business, why not use your face to make your business seem more human and approachable?
bad pic example 3 blurred

This is an example of what not to do with your Twitter profile picture because you cannot easily see the person’s face.

If your profile picture is a photograph:

  • Focus on your face. People don’t want to see you standing on the beach and they don’t care what clothes you are wearing.
  • No animals or kids. Even if your business is directly related to pets or children, you should be the focus of your photograph. You want to make a human connection with potential customers.

While a professional photograph is ideal, you can have a friend use a camera to take a great shot of your face. Make sure you are photographed against a plain background, and don’t forget to smile. Take 20 or more shots so you can choose one that really captures you.

If you don’t have the skills to change your logo or crop your photo to the right shape, ask a friend or hire a graphic designer for an hour. The small investment will pay huge dividends in having a professional presence on Twitter.

#4: Change your visual branding

Twitter allows you to customize the look and colors of your Twitter profile page. This gives you an opportunity to provide additional information about your business to everyone who checks out your profile.

You can create a custom graphic and use it for your Twitter background.

Here are some great examples of Twitter backgrounds and instructions for how to create your own.

twitter background example jaybaer

Here is an example of a custom Twitter background that highlights important company information and provides additional details.

After you create the image file, you upload it to your profile. While you are there, you can adjust the background and link colors so they coordinate with your new background image. You will need the hex codes for the colors in your image if you want the background and links to match.

#5: Rewrite your Twitter bio

Your Twitter profile bio tells your business story in the length of a text message. That’s a lot of information crammed into just a few words.

The best Twitter profiles include these components:

  • Tell people what you do
  • Explain how you help people
  • Show a little personality
good bio example

A good Twitter bio explains what you do and shows your personality at the same time.

Look at your business Twitter profile with fresh eyes. Then rewrite it so it tells potential customers how you can help them and what benefit they can get from connecting with you. And don’t forget to share a little of your passion!

Mark your calendar to review and update your Twitter bio again in 6 months, because even the best bio gets stale over time.

#6: Create a Twitter landing page

Are you frustrated by only having 160 characters for your Twitter bio? Then consider creating a special Twitter landing page.

Most people use their Twitter profile web link to drop people off at their website front door or their blog. But you can create a special Twitter landing page and use that page as your Twitter profile web address.

twitter landing page

A Twitter landing page gives you more space to talk about your business and about your Twitter use.

A Twitter landing page is a special page on your website designed to introduce people from Twitter to your business. It’s like having a greeter there to help people get the scoop on your business and how you use Twitter.

Your Twitter landing page could include:

  • A personal message from you
  • Details about your business products and services
  • How to become a customer
  • What you tweet about
  • The people behind your Twitter account

Even though you have more space, keep your Twitter landing page short and to-the-point to make a great impression on your visitors.

#7: Rethink your follow strategy

Many Twitter accounts are not run by real people. They are automated programs called bots. And some of them are spammers.

There are bots that provide useful information. However, most bots are spewing out tweets from other people and other sources that are not on target for your Twitter business goals. They clog up your Twitter stream and don’t provide any business value.

You may not have known you were following a bot. Bots gain an audience by following many people and taking advantage of people who automatically follow back.

In general, it’s better not to follow automatically everyone who follows you if you want to avoid having your Twitter stream fill up with garbage.

example bot

Bots usually have low numbers they follow with high numbers following them back like this account.

So how can you spot a bot or spammer or someone whom you should not follow back?

Here are a few suggestions:

  • Don’t follow people with an egg picture. If they haven’t bothered to upload a real profile picture, chances are they are not going to say anything worth hearing.
  • Check their numbers. An account that follows many people but has only a few followers is probably a spammer.
  • Review their tweets. Are they all retweets or quotes? Did they send the exact tweet to many users over a very short time? It’s probably a bot.
  • They say it’s a bot in their bio. Yes, some bots will tell you they are bots in their bio.
  • No favorite tweets or lists. A bot or spammer doesn’t mark tweets as favorites or create lists.

#8: Listen carefully and follow

Social media is all about conversations, and conversations mean that you talk and listen.

On Twitter, you can listen by:

  • Reading tweets. This is the best way to find out what is on the minds of your Twitter community.
  • Look for replies and mentions. Every time you check Twitter throughout the day, you should first check for direct messages and mentions. Mentions are public messages that include your Twitter handle and direct messages are private messages sent directly to you.
  • Search for your business name. Sometimes, people talk about your business without using your Twitter username. You should regularly check Twitter for people who mention your business name by creating a search and saving it.
save a search arrow

When you see the search results page, click the gear icon to save the search.

You should follow everyone who talks to you on Twitter. So as you find people talking about your business or talking directly to you, follow them.

#9: Publicize your Twitter account

Make it easy for people to find your business on Twitter by adding your Twitter username to all of your business materials.

social media passport

Make it easy for people to follow your business on Twitter by posting a Twitter Follow button on your website or blog.

For example, you should give your Twitter username in these locations:

  • Your website (with a link)
  • Your email signature (with a link)
  • Your email newsletter (with a link)
  • Your business cards
  • Signs posted in your business
  • Paperwork you give customers (receipts, invoices, statements, etc.)
  • Menus and product information sheets

#10: Make sure you are following your customers

Twitter is a great place to talk with your customers. However, this means that you have to connect with them.

It’s impossible for you to know which of your customers are on Twitter. For that reason, it’s important for you to advertise your Twitter account to your customers. This way, your customers can find you.

How can you tell who is your customer on Twitter? Here are a few tips:

  • They talk to you. Some customers may start a conversation with you using your Twitter handle. You should follow everyone who talks to your business.
  • They mention your business. You should set up a saved search on Twitter so you can find people talking about your business. Always reply to people who mention your business and follow them.

You can also search for your customers using their email address from your address book.

#11: Stop following people who don’t tweet

In general, don’t worry about trying to control who follows you. But it’s a good idea to prune out the followers who have stopped using Twitter.

A great free tool for finding people who haven’t tweeted for a while is unTweeps. After you authorize the app, it allows you to create a list of your followers based on how long since their last tweet. You can use the free account three times each month.

untweeps

The unTweeps screen allows you to create a list of people you follow based on the number of days since their last tweet.

Start with people who haven’t tweeted for 6 months (or even 9 months) and review the list. You can mark individual accounts to unfollow.

Tip: If you have a large number of people who are no longer tweeting, don’t unfollow them all at the same time. This action can signal Twitter to suspend your account for aggressive and spammer-like behavior.

#12: Put Twitter to work solving your business challenges

Sometimes, the best way to improve your experience with a tool is to ask more from it. If you’ve been casually using Twitter and allowing the results to unfold, maybe it’s time to give Twitter a real job.

It takes some time using Twitter before you’ll be ready to put it to work on your business goals. But after you understand Twitter and have built a community, it’s time to take your Twitter use to the next level.

Twitter can help you meet your business goals. Think about a challenge you face in your business today. How could Twitter help you solve that problem?

For example:

  • Offer a Twitter-only special. If your restaurant or store is a ghost town on Tuesday nights, why not promote a Tuesday night event on Twitter? Offer a special deal (free dessert or a special discount) for everyone who knows the secret code you tweet out Tuesday at 5 pm.
  • Reward people who retweet you. Is your blog a little lonely? Twitter is a great tool to drive traffic to your blog. Set up a contest or a reward for people who retweet your messages about your blog posts. You might give away an ebook, a seat at an upcoming webinar, a free 30-minute consultation or a product discount. Explain the terms of the offer in a blog post or on a special website page and link to that page in your tweet so people understand your offer.
  • Organize a tweetup at your business. Have you been chatting with local people whom you have not met in real life? Or has it been a long time since they have visited your business? Why not organize an informal tweetup? Set a date and time, offer refreshments and give people something fun to do or learn and they will come.
nasa tweetup

NASA has started using tweetups to reward key followers in its social media community.

The best way to make Twitter work for your business is to try something new. Learn from what happens and try it again with improvements.

#13: Add photos to your tweets

People love pictures. And this year, social media has really expanded to give people more of what they want.

Statistics show that people are more likely to read your stuff online if you include pictures. This means that just by adding photos to your tweets, you can greatly increase the amount of attention they get.

tweet photo

Adding a photo to your tweet increases the number of people who will interact with your message.

The best part is that your photos don’t have to be professional-quality to be effective on Twitter. You can use your smartphone camera to snap a picture, and then use the Twitter mobile app for your phone to tweet and upload your picture.

olive bar

Every mobile Twitter app makes it easy to attach a photograph to a tweet from your smartphone.

#14: Bookmark tweets you want to keep

Did you know that every tweet has its own web address?

You can save important tweets using the Favorites feature. However, many businesses use the Favorites as part of their Twitter strategy, and so they need another way to save tweets.

To get to the web address of any tweet:

  • Display the tweet on your screen.

    click expand

    The Expand command displays more tweet options.

  • Click Expand. Twitter provides more tweet options.

    expand

    The Details command displays the tweet in its own web page.

  • Click Details. Twitter displays the tweet on its own page using its unique web address.

    tweet url

    An example of a tweet displayed on its own page using its unique web address.

  • Bookmark the tweet using your browser or bookmarking tool.

You can bookmark important tweets using your browser’s bookmarking tool or a web-based bookmarking service like Delicious. Now you have a way to keep track of important tweets so you can use them in the future.

#15: Review (and renew) your tweet topics

When most businesses start using Twitter, they experiment for a while. As a result, they often tweet about random topics, or don’t tweet very often because they don’t know what to say.

After mastering the basics of Twitter’s message types and building out your online community, it’s time to get serious about your conversation topics. Or to use marketing terms, it’s time to develop a content strategy.

Every business has a core group of topics around its products and services. These are things that you know because of your business, and things that your customers and online community want to learn from you. Often, you educate your customers about these topics.

Many businesses struggle to find these topics because they take their knowledge for granted. With a little effort, you can start to see your business knowledge through the eyes of your customers and figure out the topics that really spark interest in your community.

These are the topics you should focus on with Twitter and social media in general. In fact, if you have a blog, these should be your blog categories.

Brainstorm a list of 5 to 7 conversation topics, and then create a list of 10 or more specific things within each category. These will help you organize your Twitter conversation and will spark ideas when you can’t think of anything to say.

Pay special attention to tweets that are retweeted, get replies or are marked as favorites. Those tweets hit a nerve, and you should talk more about those topics.

Note: The best Twitter topics for your business are things that provide practical solutions to problems your potential customers face every day.

#16: Expand the Twitter conversation to your blog

When you have a great conversation going on Twitter, or you find a topic that people respond to on Twitter, why not expand the conversation to the people who read your blog?

Twitter now makes it easy for you to embed a tweet into a blog post so it looks like a tweet and has the same interactive features it has on Twitter. In other words, you can write a blog post around a tweet and your blog visitors can interact with you on Twitter through your blog.

tweet example

An example of a tweet conversation-starter posted in a blog.

Your Turn

What do you think? How have you made Twitter more relevant and more vital to your daily business operations? What strategies and tactics have you used? Share your insights and experiences in the comments box below.

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About the Author, Charlene Kingston

Charlene Kingston teaches small businesses how to build a strong online presence with a thriving community through her blog, free webinars, courses, ebooks and personal consultations at the Social Media DIY Workshop. Other posts by »




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  • http://twitter.com/octadyne Octadyne Systems

    I just updated my Twitter bio! It needed some real work, and honestly that was something I didn’t think was a big deal. Yet, when I get new followers, I turn to their bios to see if they are worth following! Since we are a B2B company, do you think it would be beneficial to use a personal photo rather than our logo? I am looking forward to more of your posts.

  • Leticia Polese

    Amazing post, Charlene! SocialBro is also a great tool to find people who haven’t tweeted for a while :-)

  • http://socialmediafuze.com/ Mary Green

    This is a great post, like most on social media examiner, I really enjoy how you give me several ideas to use further. :)

  • http://twitter.com/W4SB SEO / Web Design

    Some really useful stuff which I took great pleasure in circulating to my Twitter followers list. Am now off to change my background, and maybe more…

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’m glad you found my tips useful, Leticia. And thanks for mentioning SocialBro. It’s a great tool.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I love it! I hope you feel invigorated from your changes. Twitter is such a great tools for business.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’ve found that making small changes really help, Mary. Do something new or different today, and then try something else next week. Very quickly, the small changes snowball into big changes. 

  • http://twitter.com/libertymadison #ThatTechGirl

    great post 

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks, Liberty. Which tip are you going to try first?

  • http://twitter.com/velevu Diego Quinteros

    Realy great work!

  • Sarah

    Oh wow – tons of great advice and things I didn’t know (mostly the bots and landing page points). Thanks for the advice.

  • http://twitter.com/courtney2bambi Courtney Hartmann

    Great post! It really gives insight to people who may be apprehensive or just not as knowledgeable on how to use Twitter to their advantage.

  • Debbie Apted

    Very helpful and useful to know how to use lists effectively.  Thank you.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’m glad you enjoyed this, Diego. Thanks for stopping by and sharing your feedback.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    So glad to help, Sarah. Twitter is such a powerful tool, but it’s easy to get into a rut with it.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You really hit on an important point, Courtney. Twitter is hard for outsiders to understand. You can hear someone describe it, and it just doesn’t make much sense. Even after you start using it, it might not make much sense. But when it all clicks together, and you see what it can do, you become a Twitter fanatic. (Yep, I’m one of those!)

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Glad I could help, Debbie. Lists are the most underused and most powerful feature of Twitter in my opinion.

  • http://www.profitblog.com Josh

    I’m often guilty of neglecting twitter but It’s like they say “You can only get out of something what you put in”. Looks like I’ve got some work to do! Thanks for this post.

  • http://www.transferbusinessonline.com/ Carol

    I never knew how to use the list aspect before.  Thanks for the info!

  • Ravi Shukle

    Some great tips Charlene, thanks for sharing. The only thing i would say is when looking at who to unfollow with regards to them being incactive on Twitter it’s still worth taking a look at their over all value as they can still prove to add value and unfollowing may cause you to loose a valuable connection. 

  • http://twitter.com/MikeMarn Michael Marn

    Thats a great deal, Charlene. Got it from a retweet, but I’m a follower now!

  • http://www.qualitylogoproducts.com/blog Mandy Kilinskis

    Excellent post, Charlene! I love your ideas for how to put Twitter to work for you. I hadn’t even considered using Twitter to have a better control of driving people to our blog. Brilliant!

  • http://twitter.com/hytare Pamela Diaz

    I’m not a big fan of twitter, it never worked for me when I tried it years ago, now I realize I just didn’t do anything right! lol. Thank god they asked me to learn about this at work, I will find my love for twitter again!

  • Darby

    Further suggestion for using lists. Retweeting is a great way to build relationships in your network.  When our tweets are retweeted we feel flattered and on a practical level it means our message is being spread wider. So build a list called “retweet”  of friends who often say something worth retweeting to your followers. Look at it regularly to fill in your gaps, or to find inspiration when your own creativity is down. You will find that people who you retweet will reciprocate later.

  • http://beafreelanceblogger.com/ Sophie

    Thanks Charlene, that’s the final kick in the butt I needed to take action on my Twitter background image!

    I’d noticed the trend for backgrounds making a feature of contact info and logos on the left hand side, but hadn’t progressed as far as doing anything about mine. Now I’ll put a Twitter revamp at the top of my to-do list. You’ve given me a lot of pointers to work through, so it looks like it’ll be a fun morning!

    Thanks again,
    Sophie

  • http://twitter.com/dhavaldoshi11 Dhaval Doshi

    That’s a wonderful article and exactly what I needed to read at this time. Thanks. I recently got back to using my dormant Twitter account and found some amazing uses for it. I have started perceiving it more as an information resource rather than a social network. I replaced my RSS feeds with Twitter Lists where I am following my topics of interests – they are either opinion leaders in that field or accounts of news publishers – therefore bringing the ‘social’ element into my reading and ultimately leading to meaningful conversations. Love it and totally addicted to Twitter now!

  • Author

    Great post Charlene! Much food for thought.

  • http://twitter.com/RitaKHealey Rita K. Healey

    tons of great advice and things I didn’t know (mostly the bots and landing page points). Thanks for the advice...MayorMoney.blogspot.com

  • http://produceyourfirstwebsite.com/ Laurie

     Wow what a great post!  I haven’t used Twitter for a long time, so I didn’t know about the new features.  Thanks for the great info!

  • Rachel

    Charlene, this has got to be one of the most valuable articles I’ve read on SME recently. I signed up to twitter probably about a year ago and I still regularly feel like a rabbit stuck in headlights! Thanks for giving me some pointers on how to better get value from Twitter.

  • http://www.spiritusfinancial.com/ Pat Chiappa

    thanks for ALL the great info – I just used the free untweep tool – easy and fantastic!  Added it to my calender for a quarterly sweep – THANX!

  • Tony Homem

    Discovered something new and interesting to improve my Twitter experience.

  • Dpmarketing

    Thanks for all the great info. try to be use more tweet, i’ll 

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are so welcome, Josh. Twitter can do a lot for business. I hope this starts you on a new path with greater benefit from Twitter.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I think lists are Twitter’s super power. It’s one of the most powerful features on any social media tool. Jump in and try them!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I agree, Ravi. In these short tips, it’s hard to cover every possible situation. There are some events that I follow that only tweet right before the event–which totally makes sense. And I would miss out if I didn’t consider the seasonal nature of their conversation.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Welcome!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    People love to click links in tweets. Here’s to better blog traffic for you!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are not the only person who didn’t get Twitter. Many people struggle with it. It’s so different from anything else we know. It really shifts your brain. And without a little support, most people don’t make it to the shift point. Happy tweeting!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You have made a really important point, Darby. Some people like our stuff but are not the type of people who retweet. It’s just not their personality. And that’s okay. But when you find someone who really likes your stuff and retweets, they are gems! And gems do deserve to get on a list.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    So glad to inspire you, Sophie! Go out and be awesome!!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You have found a great way to think about Twitter, Dhaval. Twitter can be many things to many people. What matters is that you find a way to make it work for you.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Glad you liked it.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Glad to help out, Laurie. Twitter hasn’t been one of the cool tools for a bit thanks to the popularity of Facebook and tools like Pinterest. But it truly has super hero powers if you are willing to figure it out and make it your own.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks for the kind feedback, Rachel. I’m proud to be part of the SME family of featured bloggers. Twitter takes a new kind of thinking. But once you get it, you can see the benefit. It’s like a light going off in a dark room. Good luck with your efforts.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Glad to help, Pat. 

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Isn’t life better with new and interesting things, Tony? Go for it!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Twitter is powerful, but it takes a little brain twisting to figure it out at first. Once you start to get it, you’ll be amazed at what it can do for you. Good luck!

  • http://twitter.com/edgarrosa Edgar Rosa

    Thank you so much Charlene. Wonderful tips here.

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  • http://www.seobooklab.com/ Ram Babu SEO

    really excellent job on twitter strategy, i think i am surely not following many these strategies to run our social marketing campaign . .thanks Charlene & love to tweet this for my followers!

  • http://allmarketingsolutions.co.uk/social-media-marketing-services Ayaz

    Great Advice Charlene! really its been a great compiled list and get to know few new points from here which I didn’t know before. 

  • http://twitter.com/1MarchHare marie leverett

    Really useful tips. It covered some basics but also some more advanced features like embedding tweets. Brilliant. Thanks Charlene!

  • http://www.muzungubloguganda.com/ CharlieBeau Diary of a Muzungu

    Thanks Charlene, loads of excellent info. have been needing some help on managing lists in partic and ‘seeing the word for the trees!’ Not sure I agree 100% re whether to have animals in a profile pic tho, as my dog is my sometime partner in crime on my blog adventures in Uganda and we’ve just drawn him into my new logo. I do get centre stage tho ;)  

  • http://www.3hatscommunications.com/blog/ Davina K. Brewer

    Such sage advice Charlene, giving Twitter a job – Word! Central to all of this is that 1) it’s work and 2) it takes strategy, a plan – that is, if you want results. That means watching the follower and follow strategies, paying attention to what you tweet and when, listening when others are tweeting about you or your industry. Many of the tips you outline, I love that these are active, involved, engaged – and nothing that can be automated or programmed. Like any other tool, Twitter needs regular, periodic evaluations, adjustments in order to provide true business benefit. FWIW.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’m glad that you found them helpful, Edgar!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Twitter is a powerful communication tool. I think that trying something new can break our routine and bring some new excitement back to what we do every day. Good luck to you.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are welcome, Marie.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    No advice works for every situation, Charlie. Most people with animals in their photo are not animal related businesses! Do what you think is right for your business, and it will be a grand success for you.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You really understand Twitter as a business tool, Davina. Hopefully, I’ve given people a bit of inspiration that will guide them through the other phases (goals, strategy, etc.). Sometimes, we all just need a little inspiration to see a new way of doing things. Good luck to you.

  • http://www.3hatscommunications.com/blog/ Davina K. Brewer

    You can develop strategies to save time and money, even consolidate some steps but my theory is there are no shortcuts – not if you want to get the most from a tool or tactic. FWIW.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks, Ram. Good luck to you!

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  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Using a logo vs personal photo takes a little thinking it through. You might try switching to a photo and then ask some people which they like better. 

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks, Rita. Good luck with your Twitter use.

  • Dan

    Some great new ideas in this post. Thanks very much. 

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  • http://www.web-design-expert.com/ Aditi

    Thanks Charlene for providing this informative post. I have been using Twitter for a long time and reading these tips would definitely be a great help for me. I feel that twitter is the best social media technique and also the most effective one. I use hash tags and images while tweeting but some of the tips are highlighted above which I didn’t come across before. Thanks for the share!!

  • http://twitter.com/penguinblogging Fiza Malik

    Informative and detailed post and learnt new things for this article. Truly speaking twitter is the best for you business.

    Thank you 
    Charlene

  • http://www.peterwrightsblog.com Peter Wright

    Great advice Charlene, but I disagree about the animal in the profile photo, I believe it can work for some situations.

    I am my business, I set out to brand myself, not a business name, I also tweet about horse stuff sometimes.
     
    My horse in the photo gets many favourable comments, I have not changed the photo since I first joined twitter nearly 4 years ago. Except to temporarily include the red logo. 

    That photo is on every social media account profile I have except for Linked In, it creates continuity. It also, by breaking the “No Animal” rule, reinforces that I am different and enhances my uniqueness.

    It works for me.

    I have been using lists for a long time, but you have given me some ideas to use them more effectively, the twitter landing page is a great idea too.

    Thanks for a good article.

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  • http://www.facebook.com/joni.betink Joni Betink

    Excellent post, but I question about this, few visitors from twitter (I only have 1133 followers).

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  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are welcome, Dan.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I’m with you, Aditi. I think Twitter is extremely powerful. I’m glad I could share some things to get you excited about Twitter. Good luck to you.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are welcome, Fiza. Good luck!

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  • Ann

    Brilliant and practical advice, thanks for the great article Charlene.  It’s always good to find creative new ways of doing things:-)   Ann,  http://www.thecreativebusinesscoach.com

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  • http://www.antonkoekemoer.com/ Anton Koekemoer

    Hi Charlene,

    You’ve mentioned a couple of really important tips in the post. Personally –
    when using other social media services it is always great to have your various
    accounts linked with each other – whether on Google+ or on Gravatar. This is
    one way of increasing the exposure your profile gets – not to mention making it
    easier to find your persona online when your name is searched in search
    engines. 

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  • http://www.facebook.com/allisonmennella Allison Mary Mennella

    Great tips. I used this article to create lists for our company Twitter page. Interested to see how this helps parse through the content and find valuable topics to re-tweet. Also planning on implementing the landing page, social media icons in e-mail signatures and using favorite tweets as testimonial ideas in the near future.  Thanks again!

  • http://twitter.com/seektheoldpaths Ben May

    Wow,  I don’t know which idea to put to use first! Thanks for the great tips. I really learned a lot. Probably the tip about using lists is where I’ll begin along with being more consistent in posting my own tweets. I’m such a facebook user that  I often forget about my twitter accounts.

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  • Carl_Potts

    Thank you Charlene I didn’t know about lists, that’s a very handy way to organise my Twitter Account 

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  • http://twitter.com/JohnAlesi John Alesi

    So many great tips…thanks. I have been looking for a way to clear the clutter out of the Twitter stream and these techniques will help,  especially creating follow lists and conversation lists.

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  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Hi Peter,

    When writing an article like this, there isn’t time to cover nuances. If your business is about animals, of course an animal in your photo is a smart idea. I was really talking to people who put up pictures of their adorable puppies when their business has nothing to do with their puppy. Or animals in any way.

    I love that you make up your own mind about things! Keep listening to your heart and you will do great things.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Having more than 1,000 followers is a great community, Joni. As your numbers get bigger, make sure that you are reaching out and talking to individual people several times every week.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    Thanks, Ann. I’m always trying new things over here. Some work brilliantly. Some flop horribly. But I try to do something new every single week.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    That’s a great point, Anton. Having a connected presence helps to get your message out efficiently and effectively.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    You are welcome, Allison Mary. Glad to help out. I believe in making small changes, and that small changes quickly snowball into big results. Good luck to you!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I understand that, Ben. I go through spells where I use one tool more than others. Hopefully, it balances out over time because I’m trying to use them all. That’s my business. But if you find one tool really helps you, why not spend a lot of time using it? Just seems like a smart idea to me.

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I believe lists are the most valuable thing on Twitter, and the least known. Now you are armed and ready to use them. Good luck!

  • http://socialmediadiyworkshop.com/ Charlene (@SocialMediaDIY)

    I don’t know where I would be without my own lists, John. Probably drowning in Twitter noise!

  • Thomas Tinney

    Amazing!

  • Thomas Tinney

    Amazing!

  • Thomas Tinney

    Amazing!

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  • Carl Stevens

    Thanks for the interesting tips.

  • Tom

    Good post (@shop4shoes2806:twitter 

  • http://twitter.com/tbgfaisal Faisal Bari

    Awesome article, Charlene! I was wondering, what types of photos would a B2B company be able to post? Especially companies which offer a service rather than a product?

  • http://www.facebook.com/claudiamguzman Claudia Guzman

    Do Untо Othеrs. Loоk for itemѕ tо RеTweеt. Whеnеver уоu seе ѕomethіng thаt maу be of intеreѕt tо уоur fоllowers, рasѕ іt аlоng bу ReTweеtіng it. 
    http://getglobalassist.com/turn-on-the-heat-on-twitter/

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  • Rbarrinu

    Thanks for sharing Charlene! These tips are just fantastic, been twitting for almost a yr now and just discovered some important features of twitter from your article! Need to give a little more time on this! Again Thanks!

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  • http://www.connectingbharat.com/ Aditya Saini

    Thanks Thanks Charlene for sharing this wonderful tips .I will look forward in following 1 and 2 cause they are the best and I will also work on the rest but will start soon .

  • Jooliegoolie

    Thank you for the great post! How do I learn what I should be saying on Twitter? I usually just post a link to my blog, but there has got to be more I can do- where do I start? my blog is: http://www.thegardenerspot.com

  • Jooliegoolie

    Thank you for the great post! How do I learn what I should be saying on Twitter? I usually just post a link to my blog, but there has got to be more I can do- where do I start? my blog is: http://www.thegardenerspot.com

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  • http://twitter.com/esielectrical ESI: Electrical

    A really interesting article, I am going to pass this on to our marketing guys as a checklist.

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