social media toolsAre you looking for social media tools to get more out of your marketing?

Are you wondering what tools marketing pros are using successfully?

We asked fourteen well-known marketers to share the latest social media tools they’ve been using.

Discover how you can use these tools to help you to get more out of your social media marketing.

#1: Mention

Todd Wheatland

Todd Wheatland

Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.

As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool.

There are many clever things behind the way Mention is set up. They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances.

mention set up

Mention provides clean and simple functionality.

Apart from doing a fantastic job of identifying online mentions, some of my favorite features are:

  • Simple controls to turn specific sources off—but still be able to monitor them in the spam folder in case you mis-classify something.
  • Default alert emails that take you straight to source, rather than forcing an extra step by taking you to the Mention platform.
    mention todd wheatland

    You can see how many online mentions you have in the left-hand column.

Of course, with success, they’re quickly adding features—including an enterprise-level offering—that will make them seem increasingly like a lot of the more established players in the social tools space. So far though, they’ve done a great job of maintaining simplicity and delivering on their core offering.

Todd Wheatland, head of thought leadership at Kelly Services.

#2: Addvocate

jay baer

Jay Baer

My favorite new social media tool is Addvocate. I like it so much, I invested in the company and joined their board.

Addvocate solves a very common problem in social media, which is the need to decentralize your messengers. Almost always, the employees in your company have more social connections (combined) than the company does for its official social media outposts.

Thus, smart companies need to find ways to ask employees to occasionally share relevant information on their personal accounts. Amber Naslund and I wrote about this in The NOW Revolution, and recommended a “message of the day” email that is sent to all social media–active employees.

Addvocate takes that concept and makes it much, much better. Employees install a simple browser plugin that enables them to receive content recommendations from a centralized marketing team, while also enabling them to recommend content to the marketing team and to one another. The marketing team then gets detailed statistics showing which employees are sharing content on social, how many clicks and engagement actions each employee is generating, etc.


Addvocate enables you to share content with colleagues.

It’s an incredibly easy-to-use, remarkably inexpensive (just a few dollars per month) social media tool that removes the pain of teamwork and content sharing/distribution. I use it constantly to share potential topics for inclusion in our daily email newsletter.

Jay Baer, founder of Convince & Convert.

#3: Swayy

jamie turner

Jamie Turner

The best new tool I’ve seen in many months is called Swayy. It’s a platform that drops interesting content into a dashboard where you can scan or read the most interesting articles.

The best feature isn’t the fact that the articles are dropped right in front of your nose. The best feature is the sharing.


Swayy finds you the best content to share with your target audience.

At the bottom of each article, you can click the “share” button and it automatically opens up your Twitter, Facebook and LinkedIn profiles.

With the click of a button, you’re able to share articles across multiple platforms. Plus, you can schedule your sharing times well in advance. That way, you’re able to share multiple articles across multiple platforms multiple times a day. Brilliant!

Jamie Turner, founder of the 60 Second Marketer.

#4: eGrabber’s Account-Researcher

viveka von rosen

Viveka Von Rosen

One of the reasons LinkedIn works so well is that it tells us exactly how we’re related to the people in our network and the best ways of communicating with them (messages, invitations, introductions and InMails, in that order).

LinkedIn’s limitation is with the folks who fall outside of our network; especially if we don’t have $10 for each InMail we want to send. Another limitation is that LinkedIn is increasingly hiding our connections from us. First taking away last name, then whole name and picture altogether!

Let me start by saying eGrabber Account-Researcher is NOT a free tool. You can get a free trial, but it’s so incredibly powerful for researching prospects that it’s absolutely worth the $80 a month fee. Can you eventually find the same info on Google with the right algorithms? Yes. Will it take you hours and hours to yield results that aren’t as comprehensive? Yes. Is your time worth more than that? YES!

Essentially, Account-Researcher gets through LinkedIn’s restrictions to better research and find a prospect’s contact and company information.

e grabber research

Account-Researcher helps you research a prospect.

It cuts prospect research time down to a few minutes and will help you:

  • Find missing emails and phone numbers of prospects when you have only their name and company.
  • Quickly qualify a company and build a list of key decision-makers that includes name, title, email, phone and social media footprint.
  • Get talking points from news, patents, blogs, press releases and other sources for pre-call prospect research.
    e grabber 1

    A quick way to find decision-makers within a company.

LinkedIn isn’t about selling your stuff. It’s about finding and engaging with people, developing that feeling of “knowing, liking and trusting.” And once you’ve established a relationship with the person, you can move to the next stage in the game. The more you know about prospects, the better your chance of getting to that next stage.

The power of LinkedIn is that it helps us connect with real people in real life. We need to go old school. Do searches, do research and then pick up the phone! Account-Researcher makes that MUCH easier.

Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day, host of #LinkedInChat and co-moderator of LinkedStrategies.

#5: Compfight

rich brooks pic

Rich Brooks

Photos are a great way to engage people on your blog and draw them into your post. They also grab attention when someone shares your blog post on Facebook or another social media channel. Unfortunately, good photography can cost a lot of money, and with regular blogging, the investment can add up fast. Enter Compfight.

Compfight searches Flickr’s photos that have the appropriate Creative Commons license for Commercial Use.


Compfight is a great tool when searching for an image for a blog post.

Do a quick search for ideas, objects, emotions—whatever will best represent the idea in your blog post. Compfight will even provide you with the HTML code for proper attribution. (Yes, you need to give attribution to the photographer, but that’s a small price to pay!)

If you’re blogging regularly but working on a shoestring budget, be sure to give Compfight a try!

Rich Brooks, president of flyte new media, a web design and Internet marketing company that helps small businesses succeed online.

#6: Tagboard

Kim Garst

Kim Garst

Tagboard is my new cool social media tool. To describe it simply, Tagboard is a way to monitor keywords (a.k.a. hashtags) across multiple social media channels.

To monitor conversations that revolve around specific hashtags on Twitter, Facebook, Instagram, Google+ and Vine, Tagboard pulls in content from all of these sites based on a specified hashtag and creates a custom board filled with content from all platforms.

Why Is it Useful?

1. Brand monitoring. It’s useful to anyone who monitors their own brand or other people’s brands as a part of their business. It is especially useful for small business owners who do not want to invest in social media monitoring.

2. Content Curation. It’s a great way to find content around a specific topic. For example, if you want to find out what others are saying about breaking industry news, search by keyword(s) and find articles, conversations, etc. Once you conduct the search, narrow the focus to a single social media platform. In other words, view just tweets with that specific hashtag. You can even reply to the conversations right from within Tagboard!

tagboard twitter tip

You can reply to the conversation.

3. Real-time Leads at Your Fingertips! Suppose you’re a realtor in Miami and you’re looking to connect with people who are moving to Miami. Search for real-time conversations that are taking place on multiple social media platforms using targeted keywords such as #MovingToMiami. Connect, share some valuable info and start working on building a relationship that will lead to a potential sale.

search realtime conversations

Search for real-time conversation around targeted keywords.

Best of all, it’s a free tool! Check it out!

Kim Garst, CEO of Boom Social.

#7: ManageFlitter

stephanie sammons

Stephanie Sammons

A cool social media tool that has helped me get a better handle on effectively managing my Twitter account is ManageFlitter.

As you’re probably aware, Twitter can be very noisy! A tool that can help you manage your account while growing your following with the right people is very valuable. The ManageFlitter motto is “Work Faster and Smarter with Twitter.”

ManageFlitter integrates with your Twitter account to help you effectively:

  • Find relevant people to follow and connect with by searching Twitter bios, locations and keywords
  • Unfollow inactive accounts, spam accounts (you can force them to unfollow you as well) or accounts with no profile images
  • Schedule and post tweets at optimal times when your followers are most likely to see your updates
  • Monitor keywords, hashtags, usernames and even websites mentioned on Twitter
  • Get analytics on your Twitter account

Although some of the above features are paid, you can sign up for a free account and get access to basic features for testing the service. The Pro Plan for more robust individual users is $12/month.

manage flitter price plan

ManageFlitter has several price plans to choose from.

One caveat with ManageFlitter or any Twitter-based tool that can help you manage your account is to understand Twitter’s following rules and best practices. Ultimately you’re responsible for adhering to these rules. ManageFlitter has been working with Twitter for over 3 years and they’ve helped almost 2 million users.

I would recommend using ManageFlitter to build a more relevant following, keep your account cleaned up and prioritize quality over quantity!

Stephanie Sammons, founder and CEO of Wired Advisor.

#8: Socialbakers

Stephanie Shkolnik

Stephanie Shkolnik

Socialbakers has an effective tool called Analytics Pro, which provides an understanding of how your brand stacks up against your competitors, specifically across Facebook, Twitter and YouTube—for now.

The simple interface allows you to input a social media channel and gain insights into engagement rates and channel growth, and understand which contributors from your social communities are most active, providing an opportunity to build relationships and enable continued advocacy.

social baker analytics pro

Check out how your brand compares to others in your niche.

An otherwise painfully manual process, this tool also allows you to see how you’re performing against your competitors to learn which campaigns, content and influencers are driving the most effective conversations.

While Socialbakers is a paid tool, a trial period will impress you and show decision-makers how much more effectively your time will be spent on reporting, gaining insights and informing social strategy.

Stephanie Shkolnik, social media director at Digitaria.

#9: Post Planner

Ian Cleary

Ian Cleary

Post Planner is a content management tool that runs as an application within Facebook. What’s great about Post Planner is that in addition to providing the ability to schedule content, it also provides fantastic facilities for sourcing and adding content to your queue for later posting.

You can search a database of thousands of status updates on a range of general topics, find content that’s trending in your niche or add Facebook pages, Twitter accounts or blogs and easily add content to your queue from these sources.


You can easily add content to your queue.

It also provides real-time analytics on posts, so you immediately see what’s working and not working.

Post Planner is a time saver, enabling you to plan and manage your Facebook content in advance, rather than doing it off the cuff.

Ian Cleary, founder of RazorSocial.

#10: Komfo

neal schaffer

Neal Schaffer

There are a lot of Facebook page analytic tools and social media dashboards that include Facebook analysis.

A problem with some of these tools is that they try to do so much that it’s hard to gain simple-to-understand, meaningful insight about your Facebook content strategy from them. Others just provide a lot of data, some in better-looking forms than others, without offering any other handholding as to how that data can be utilized to improve your Facebook engagement.

That’s why it was refreshing to discover a new free Facebook page analytics tool from Komfo—a company claiming to be “the leading tool provider in the Nordics within the Social Media Marketing space.”

Komfo provides analysis with additional handholding to help you analyze your Facebook content based on the following types of analytics:

  • Fan Penetration: In essence, this is EdgeRank—a figure that shows what percentage of your fans you’re reaching with each post. If the average EdgeRank on Facebook is said to be 16%, you can easily see an average from your last 30 days’ posts up to a maximum of 100. Of course, you can drill down into each post to see which is working for better or worse.
  • Viral Amplification: Don’t be fooled by comparing this to the “viral” analytics provided by Facebook Insights. That number only looks at the percentage of People Talking About This compared to your total fan base. While that’s a nice number to know, wouldn’t you like to know the viral reach of each of your posts as compared to its organic reach? This is exactly what this data shows you for each post, with anything over 1.0 being considered “viral” (i.e., more people saw this post in a news feed via viral reach as compared to organic reach).
  • CTR: Once again, although the total number of click-throughs are provided in Insights as “Engaged Users,” Komfo takes it one step further and gives you a click-through ratio for each post as a percentage of how many people saw the post.
  • Spam Score: We all know that negative feedback from your fans can have a heavy impact on your EdgeRank. Unfortunately, with the current implementation of Insights, you need to dig deep into seeing the “Engaged Users” for each post to check for mention of negative feedback. Komfo’s tool conveniently shows the ratio of negative feedback as a percentage of total clicks.
    komfo report

    Komfo is a great tool to help you analyze your Facebook content.

The tool also includes the “People Talking About This” number, which they call “Stories,” as well as overall Reach. Another welcome feature is the ability to send an email and give others access to your report online without Facebook authorization. This is a nice touch that makes the tool even more useful for large and distributed teams.

Neal Schaffer, founder of Maximize Social Business.

#11: Rignite

andrea vahl

Andrea Vahl

An interesting tool I recently discovered is Rignite, which helps monitor several social media platforms—including Facebook, Twitter and YouTube—from one place. It was just launched in April and they will be adding features and other social networks.

The best thing about the tool is the team aspect of this product. You can have forums and chats within the tool, and assign tasks to people on the team. So this works well for teams of 3-6 people who are managing the same accounts.

They have tracking and insights incorporated into the dashboard.


You can monitor your fan base within the dashboard.

This tool will become even more valuable as they add some of the features they have planned to help monitor your social media contacts more closely. While the tool works well right now for monitoring and posting to your accounts for a team of people, I think this will be one to watch as it evolves!

Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies, uses her improv comedy skills to blog as Grandma Mary, Social Media Edutainer.

#12: SocialOomph

Jeff Bullas

Jeff Bullas

One of the coolest social media marketing tools that I’ve discovered and used is SocialOomph.

The challenge for most bloggers and social media marketers is not just creating the content, but also distributing it. Twitter is a great social media network to assist you with sharing your content to your followers, but having to tweet constantly is time-consuming.

SocialOomph (professional edition, which costs about $25 a month) allows you to not only load and schedule tweets, you can also make them recurring, saving you the onerous and time-consuming task of ongoing scheduling.

Load your tweets once, then set and forget.

socialoomph tweet feature

SocialOomph is useful for scheduling evergreen content.

SocialOomph lets you load up to 500 unique tweets and the major benefit is that it saves me about 25-30 hours a week, or 100-120 hours per month, of ongoing tweet scheduling!

Jeff Bullas, blogger, author, strategist and speaker.

#13: Zapier

paul colligan

Paul Colligan

Zapier has changed the social media marketing game for me in the most dramatic of ways. This service connects systems in ways once only possible with a massive programming budget.

You can say things across the social networks like “text your email to (503) 405-4415 to get the free video (or just leave a message if you don’t have texting)” and have that sync automatically with whatever email system you’re using (from MailChimp to AWeber) and/or with any CRM you run (from Microsoft Dynamics CRM to Salesforce).


You can automate tasks among online services.

Zapier also automatically generates a Google spreadsheet for you that tracks every time a certain keyword is mentioned in Twitter and makes it possible for you to automatically send selected Facebook Posts to your blog. In addition, when you do a webcast (paid or otherwise) through Eventbrite, all of the information collected is integrated into everything else you’re doing (I leverage everything they offer to make my event as social as possible).

The possibilities are endless, and you should see the running list of integration ideas I have.

At the time I write this, Zapier brags of 233 web services integrated. I’m sure they’ll add more before this piece is published. With Zapier, social is now one big ecosystem, and I’m thrilled to play in it.

Paul Colligan, director of content marketing at Instant Customer.

#14: FixYourFunnel and Mobivity

beth hayden

Beth Hayden

Earlier this year, I was lucky enough to attend a live workshop given by the fabulous Pam Slim (author of Escape from Cubicle Nation, and a world-renowned business coach). At the end of Pam’s talk, she told the audience that she had a handout for us.

Pam surprised me by announcing a phone number and saying “Text your name and email address to that number, and I’ll send you the handout.” I could see people whipping out their phones so they could text her. There were no messy sign-up sheets and people could follow her instructions on the spot—and she got their email addresses right away, so she could follow up with possible leads.

I had never seen anyone utilize text messages for that purpose, and thought it was a great idea, so I followed up with Pam later and asked her how she pulled off this cool process. She recommended two tools: FixYourFunnel (an Infusionsoft-specific tool) and Mobivity.

fix your funnel

Utilize text messages for your business.


Avoid messy sign-up sheets and use a text messaging service instead.

As a consultant and author who does regular public speaking and training, I can’t wait to integrate these smart mobile marketing tools into my sales process and see the results I get!

Beth Hayden, author of Pinfluence, a speaker and social media expert.

Who are these social media pros?

social media success summitThe social media marketing experts who contributed to this article are all speaking at the Social Media Success Summit.

Social Media Success Summit 2013 is a live online conference that will empower you to use social media to gain more exposure, increase traffic, cultivate loyal fans and grow your business. More than 45 of the world’s leading social media pros will show you how. The event is spread over four weeks in October.

Join nearly 3,000 fellow marketers at the online mega-conference designed to empower and inspire you with social media marketing tactics—brought to you by Social Media Examiner.

Why should you attend Social Media Success Summit?

You’ll hear from 45+ of the world’s top social media marketing pros as they reveal their newest social media marketing tips and practical, real-world, proven examples.

You’ll be able to take your Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, blogging, podcasting and video marketing to an entirely new level.

What do you think? Do you use any of these social media tactics? What’s working well for you today? Please share your thoughts in the box below.

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  • Ky

    This article is a golden source. It saved me tons of time researching. Many many thanks

  • Stephan

    This is a very informative article.
    Thanks for your sharing. It gonna help me a lot.

    Stephan Wu

  • Great Post. Very Helpful. Most of the tools are new and fresh for me. I personally liked TagBoard for it’s real time leads and then it’s free. Getting leads and then tracking them is the most difficult task in social media strategy. If we are getting such a great tool for free then it’s really commendable.

  • I just used for a post…very very nice. I love the interface and the simple way of grabbing the attribution code. Thanks!

  • Great article! This is one of the reasons why I keep coming back–great insights from truly knowledgeable people. I’ve been using Swayy for several months now and I love it aside from a few kinks that I hope get worked out. Many of these are new to me and I hope I can put them to good use!

  • Great.. More tools that will end up taking up my day!! But you gotta love it right!! Fun to play with these new tools and great when others have used them and played around with them first. Thanks Ian for the Post Planner shoutout too!

  • Great list. Thanks. Gotta put in a good word for, which is my tools of choice for social media management.

  • Thanks for the info. There’s always so much that can be done with Social Media, it’s great to have a source to go for information to keep up withe latest.

  • Brandsensations

    Very useful article! Thank you so much for it!

  • Tracy

    This is awesome – thanks very much for doing all the research. This will come in handy for our corporate social media strategy.

  • Cindy, WOW – some amazing tools here! Thanks for the roundup, this is very helpful. There are a handful of tools here that I recognize and that I use regularly, like PostPlanner, but there are also several I haven’t heard of that I’m really excited to check out. Thanks again!

  • Nice list.. Expected to see Hootsuite on there?

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  • AmandahBlackwell

    I’ve heard of Social Oomph but never tried it.

    Compfight is opened in a web browser on my laptop, right now. I’m always looking for great photos to accompany my blog posts. Searching for great photos can be a tedious task. It seems as if Compfight alleviates the pain.

    I’m attending a networking event tonight and will “Mention” (can’t wait to see how it compares to Google Alerts) these social media tools.

    Thanks for this informative post on social media tools.

  • Love these list compilations – so fun to discover new toys to try out!

  • OK. that was the best article I’ve read from SME in awhile. Beautiful. Now I have to add about 5 hours of exploration time into my schedule. Thanks? Seriously good stuff here. I only knew about 5 of these tools and I’m always looking for good ones. Thanks for putting this one together Cindy.

  • Sarah Bauer

    Compfight is a total score. We all understand the value of images for our content marketing efforts, but the costs involved can hold us back from realizing our blog posts and newsletter’s full potential. Resources like Compfight answer the call for fast, free images for content marketing purposes.

  • Glad you like it, Ky!

  • You’re welcome, Stephan. Happy it helps.

  • Happy you find it useful, Dave! Thanks for sharing about TagBoard.

  • Thanks for the feedback, Rosemary!

  • Thank you for the feedback! It’s always great to hear what tools marketers are using today… and interesting to see how we sometimes need to change the tools we use over time as social media, technology and people evolve.

  • 🙂 I tend to set up time regularly to review tools. In the beginning it was once a week, and then once a month worked very well for me. But when life gets busy it’s when I really need to review the tools I’m using.

  • You’re welcome!

  • Glad you like it!

  • Happy you find it useful, Tracy!

  • Thanks for the feedback, John! These tools are cool!

  • Hi Adam, I asked these marketers to share the tool they personally discovered for the first time in the last 6 months and most enjoyed using 😉

  • Thank you for the feedback, Amandah. Happy to see you using a couple of these.

  • It’s really fun to put these together too… and watch how the collective knowledge brings so much value for everyone.

  • 🙂 I know the feeling. Happy you like the tools, and hope you find at least one really useful gem in there for you.

  • Thanks for the feedback, Sarah. It seems like Compfight is definitely a favorite.

  • I hope next article will be post on Free Social Media Tools 🙂

  • Great post, Cindy! I’m looking forward to trying out some of these tools. Thanks for sharing!

  • Sarah McHugh

    A really helpful article, I will be looking up addvocate as soon as I have stopped typing this ..

  • Thank you Cindy. I missed the 6 month part!

  • Mikki Ware

    Great information, thanks! I’m curious as to how people use their tools. Do you have one or more for different use cases, or just one source of truth? I use Hootsuite and TweetDeck, and have also looked at Sprout Social. Any thoughts on what makes the perfect social media tool trifecta?

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  • Wow! Great listing of resources out there. Every day it seems like there is something new and better than the day before. But these recommendations are great!

  • Tammy Kahn Fennell

    Great list Cindy! I love Zapier for both their API uses as well as their forward facing forumlas that make the web a lot more integrated place.

    ~Tammy, CEO @MarketMeSuite <—-would love to give you a demo at some point and maybe appear on a future list! 🙂

  • Cool! Thanks for sharing!

  • You’re welcome!

  • 🙂 Hope you find something useful here!

  • Mikki, I know that I do change the tools I use because my needs change and also I tend to simplify my daily routine a lot to make it work for me. Social media can be such a time suck. It really depends what your specific goals are, and then finding the tool that can deliver that AND that fits in with your lifestyle.

  • Glad you like them, Kevin!

  • Thanks for sharing, Tammy!

  • Yeah by the end of the day I have 20 tabs open and forget to check out the sites of the new tools! DOH!

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  • thanks for the list Cindy. Always a pleasure sharing posts like this. I never knew about addvocate, it’s just what i needed. Ifttt should also be in there somewhere, even with Zapier there 😀

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  • Nick Cassidy

    This would be more useful if the social media toolbar wasn’t on top of the content (Chrome on Nexus 10).

  • Ryan King

    I’ve been “living under a rock” as many of these are new to me. 🙂 Great resource and thanks for sharing Cindy! This post is going into the “favorites” file.

  • Justin Iskandar

    Fantastic suggestions. There are so many tools to choose from.
    Definitely saves us lots of time.

  • This was a great list of tools. A few I am familiar with, most others are a welcome surprise.
    I look forward to checking them out.

  • David Adam McDermott

    Thank you very much Cindy King for creating this helpful article.

  • Jorge Sanchez Conejo

    I believe that Zapier is the same concept as, with the difference that IFTT is free…

  • Great social media tools Cindy!! I must appreciate your efforts. Thanks for sharing the amazing content with us. This post has solved many of my problems. Thank you very much.

  • Eve

    Hope someone can help with this: I’m trying to remember the name of a Twitter tool that would pull tweets from your Twitter Lists that link to articles, compile the articles, then “publish” the articles in a daily “digest/magazine” on your behalf. I have searched high and low and cannot seem to find this tool. Anyone know what this tool is? Thank you!

  • That sounds familiar 🙂

  • Thanks for sharing your favorites, Dennis!

  • Thanks for the feedback, Nick!

  • Social media marketing changes so much, there are always new tools coming out. I like to review how I work every 6 months or so and check out tools then. But sometimes it’s tempting to check out all of the new ones.

  • Glad you like them, Justin and hope you find one you like to use.

  • Cool! Thanks for sharing, Linette. Hope you find one you like to use.

  • Magnus

    I never came across almost all of these tools. Very interesting read. Thank you very much…

  • hunter

    Learning about all these different tools was very interesting and I learned a lot. I was able to bring these tools into our discussion in my marketing classes and my professor appreciated it.

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  • Guest

    I have other tools which i think are also great for Social Media

  • Andy

    Great source! Thanks for sharing it. Andy

  • I love this list – very useful! I just tried Compfight and will check out the rest. Thank you! 🙂

  • BelleNY

    Very interesting article, thanks for sharing!
    I kind of miss Twilert on this list. Though very informative.

  • John O’Riordain

    Thanks for the article, it is indeed very helpful! Yet, as far as I understand most of these solely monitor the media but don’t allow you to manage it. What about the management suites, e.g. BuzzBundle? Has anyone tried those? Are they worth looking at?

  • Vane Nava

    Great Article tho!!!! very comprehensive!!!

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  • Blair

    Brilliant! Love this. Thank you! I am still on the search for a way to integrate & streamline my most heavily influential social media channels: Tumblr, instagram, fb & pinterest. Has anyone had any sucess finding a good management tool for these channels?

  • Never knew that those software exist.. Will definitely try one of them

  • Great list of useful tool. I am using Mention and its really very good. Bookmarked this article.

  • I just tried out Addvocate. They literally e-mail you your password (a terrible idea, always) and then they don’t even allow you to change your password. It’s actually a “Planned Feature” to be able to change a password — what? It’s great if your software can solve the world’s problems, but if you can’t figure out how to let me change my password before your beta, I have no trust in your functionality or security. Insanity.

    I will never link my company’s social assets to a service who can’t even handle password management properly.

  • David Mitchell

    Wow Cindy, that’s a really great article, thanks a lot!
    The app #3 on your list, Swayy, made me think of a new app I recently discovered that allows me keep up with my favorite sites in real-time. It’s called and I find the idea pretty cool.

  • Eve Maria

    The article is great. What I liked most was that the author has 25 years of experience which mean she is not a millennial generation, and the pictures of the marketers a lot of them are older as well. I love it, in this time of Ageism – where companies think people over 40 or 45 don’t know social media this article proves them wrong! Love the information and the tools are amazing.

  • Tina

    Would love to know what the experts think the best way to use ONE software to get all your twitter, facebook pinterest, you tube posts out there. Seems there are several that just do Twitter but we need more than just Twitter.

  • Noyon Sazu

    Thanks a lo of for good post and show us a better way. thanks.

  • Rebecca

    Hi Cindy !

    I would completely agree with your article. you highlighted many interesting points in article. Thank you for great and helpful article,

  • Akash Agarwal

    media marketing refers to the process of gaining traffic or attention through
    social media sites. It is very helpful today. Thanks for sharing such useful social media tools.

  • PamTen

    I got to your article for searching for “social automation tool”. I checked each of the tool mentioned here, few of them are new to me and few are useful to me. Thanks for the info

  • john

    actually this article was very helpful!
    thank you!

  • john

    actually this article was very helpful!
    thank you!

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  • guptaabhijit318

    Really, very nice and attention-grabbing information written in this blog. And yes, social media is a big part to formulate visibility of a website. Thanks for sharing this post.

  • guptaabhijit318

    Wow great post.. This was very attractive and very helpful. I can see how all of these would be useful. This list of social media tools would positively help website owners. Thanks for sharing such informative and helpful post with us.. Waiting for your next post.. Keep sharing…

  • guptaabhijit318

    This was very interesting and very helpful. This list of social media tools would definitely help website owners. A big thanks for this post.

  • guptaabhijit318

    Wow!!! Fantastic and very useful article. Such an informative post! You have added
    more information in your on these tools. I am already using a majority of these
    tools. Thanks a lot for sharing.

  • This is a keeper! There’s a lot to digest in this comprehensive list of social tools and as a relatively new user of the most current social platforms i hope to use a few of them to help me see the bigger picture, create effective strategies and save time!

  • Hussain Mirza

    All of them are pretty much good to make your goal achievable. Thanks to all of you.

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  • Nitintripathi7

    Hi @CindyKing:disqus

    great collection of tool. I did not know of a lot of them. There is one more tool that you should consider among the ones that you have already added and that is sociota(dot)net. its very good for competitor analysis and hash-tag research. I think you should do an article on it too.


  • A great help for my business, I’ve been searching a lot for this kind of topic, but this article really matter most. Thanks!

  • Here I got some new social media tools which I didn’t use previously. Thank you.

  • Adi Morag

    I’m not a pro 🙂 but highly recommend use for my small business and it saves me a lot of money and time.It’s fast and easy and anyone can use it.

  • Geetha Singhee

    Thank you for featuring Account Researcher tool Cindy!
    Hope all your readers benefits from it

  • Are these tools still relevant and available to work effectively with today;s social media sites.

  • Coup Steer

    Such an informative post,
    Thanks for the information.
    Useful in marketing!

  • Stephen Willlis

    Is there an alternative to Swayy now that it is no longer? I loved it and used it almost daily. I know Klout has an article sharing aspect to it but it is nothing like Swayy was and most of the articles are not relevant.

  • Great article! Thanks for sharing with us….

  • Social Media Grabber

    Great article and a lot of useful information. Thank you so much.