Facebook Mobile for Business: What You Need to Know

Do you take Facebook with you on your mobile device?

Turns out 543 million people access Facebook while out and about!

To explore the marketing implications of mobile Facebook users, I interview Mari Smith for our new Social Media Marketing podcast.

More About This New Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.

Mari shares insights into Facebook mobile and the opportunities this new mobile environment gives businesses today.

You’ll learn about how to get your Facebook content seen by the large mobile audience and you’ll also discover the best Facebook advertising options.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you’ll discover in this show:

Facebook Mobile for Business

What are the mobile marketing opportunities?

Businesses need to understand why mobile users are important on Facebook.

  • 543 million people use Facebook mobile each month
  • 300 million photos are uploaded to Facebook each month

Mobile is critical on Facebook because of the number of users and also because mobile users are twice as active on Facebook.

facebook for mobile

Businesses cannot ignore their audience accessing Facebook via mobile.

Listen to the show to learn about the opportunities Facebook mobile users offer businesses and discover how mobile marketing has become an integral part of their social experience.

How can Instagram and the Camera app on Facebook give you more options?

Mari shares how Facebook is now positioned to take advantage of this mobile opportunity after acquiring the solely mobile app Instagram.

She also brings up the possibility of Facebook rolling out Instagram.com profiles and the rumors of Facebook entering the hardware market and coming out with a phone. Mari also gives you a quick review of mobile apps and how they work.

instagram

Check out how to incorporate Instagram into your Facebook marketing.

Listen to the show to learn more about what to expect in the future mobile environment.

How should you adapt your marketing for mobile Facebook users?

Mobile users consume content mainly through their Facebook news feed. With this in mind, here are some marketing tips for businesses to ensure visibility in these mobile news feeds:

  • Post succinct content of 160 characters or fewer
  • Make use of photos
  • Ask short-and-sweet questions
  • Be humorous and entertaining if appropriate
  • Add calls to action

Facebook Offers are popular with local businesses from a mobile standpoint. But if you don’t use Offers, take advantage of your updates and post something like: “Are you on a mobile phone? Come in and get a free coffee.”

facebook engagement george takei

Check out successful Facebook pages with high engagement.

Listen to the show to understand how to adapt your marketing to reach mobile Facebook users. 

What are the best paid advertising options on Facebook?

Since going public, Facebook has made changes in the reach of content posted on Facebook and their advertising options. Many businesses are frustrated with Facebook now asking them to pay to get higher visibility for their content.

Some businesses are finding value with Promoted Posts. Mari advises businesses to take the time to test Promoted Posts when their page has a low number of fans or has plateaued with a low engagement rate.

Also, given the nature of the Facebook mobile app, Promoted Posts will get more visibility on mobile Facebook apps.

Listen to the show to discover other tactics to get your content in front of a larger portion of your audience.

Survival Tip: Critical Blog Plugin

A while ago, I experienced a nightmare blogging scenario. This is why I use the two WordPress security plugins Secure WP and WSD Security.

Consider using these two plugins together to keep your blog secure. You should check them out.

secure wordpress

Make sure your blog is secure with WordPress plugins such as Secure WP.

Key takeaways mentioned in this episode:

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here now to post a tweet on Twitter.

If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on Facebook Mobile, the Facebook mobile apps and the best Facebook advertising opportunities available today? Please leave your comments below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored of the books Launch and Writing White Papers. Other posts by »




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  • http://EasyLunchboxes.com Kelly Lester (Easy Lunchboxes)

    YAY! I can now listen to my favorite social media blog at the gym! Congrats on the new podcast Michael. Looking forward to my workout now. You and Mari will keep me going for sure :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Kelly! Super excited

  • http://marismith.com/ Mari Smith

    WOOHOO — honored to be your first guest on what will surely become the biggest podcast out there, Mike!!! :) Many thanks for the opportunity. 

  • http://twitter.com/AllTravelSites AllTravelSites

    I actually would rather be on the mobile facebook app than the web page.

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  • http://marismith.com/ Mari Smith

    Do you find the mobile FB app to be stable? I find it soooooo slow!! Hopefully more improvements are coming soon!

  • Chris Picanzo

    They are getting better with Facebook mobile but my biggest downfall is not being able to view page tabs via mobile. With so many people using it they are being missed by lots of people that may even interact with them, as mobile users are a bit more savy. Thanks for the podcast and post!

  • Sarah Bauer

    Awesome podcast! Mari Smith knows her stuff. If she anticipates a Facebook smart phone development, despite the constant denial from Facebook CEO’s, I’m inclined to believe her. Engaging listen, thank you!
    Cheers,
    Sarah Bauer
    Navigator Multimedia

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Mari – Awesome to have you! :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

     Thanks Chris!  Let’s hope that Facebook app gets better

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks so much Sarah – Really appreciate your feedback and yes Mari is one smart lady

  • David Zweifler

    Michael,

    Great podcast. But are you seriously telling me you don’t know who George Takei is? :)

    Dave

  • http://ImpartialGeek.com David Foster

    AWESOME Podcast Michael! Man when you talked about that virus on a blog…brought back memories! Whew! We had that happen once and it was so bad. We also fortunately had a back up. Keep up the great work!!!!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks David!  Yeah, everyone needs protection

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    David – The name did not ring a bell, but when I saw his face, for sure :)

  • http://twitter.com/hytare Pamela Diaz

    I use facebook in my phone because for some reason I can’t open facebook in my computer, but the facebook app is horrible! there is tons of stuff that you can’t do, is slow, its shuts down suddenly…
    I have been trying to use an ipad of a friend to just enter facebook but it’s the same thing! it’s the phone app but larger xD…
    oh well… good article though! I will listen to this podcast for sure!

  • http://www.musicradiocreative.com/ Mike Russell

    Hi Michael, I enjoyed your first podcast and look forward to many more. I especially found the “English” sounding voice over on your podcast jingles entertaining. Great content. Keep it up :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Mike and for the record it is Australian :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Pamela. :)

  • Patsnow

    I think Mari is Scottish Canadian :)

  • Patsnow

    Right the fellow is Australian!!

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  • Daniel Decker

    Love it! 

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Daniel!

  • http://triberocket.com/ James Hahn II

    Michael, as always, I *love* the content! I do have a couple of hangups about the delivery, though. The show feels more mechanical than conversational. Having the Aussie guy do so many of the transitions, and setting up each change in the show as, “Ok, now I’m going to talk about…” and “Ok, now is the time when…” was rather distracting for me. Loosen up and just let it flow! Also, the yelling Aussie guy is objectively entertaining and fits well on radio, but I’m not sure he is the best fit for *your* show. You have a very calm and relaxed delivery, and he is anything but that. The energy just doesn’t seem to mesh. I’m not saying you need to scrap him all together, because the whole concept fits very well with your brand, but maybe use him much less throughout the show. Or, if you’re going to keep using him throughout the show, step your energy up – BIG time.

    Anyways, please don’t think I’m just sitting here hating for no reason. I love everything you do and wouldn’t be where I am today without it. These are just the things that stood out to me on first listen. I’m really excited to see how the show evolves over the coming weeks.

    Onward!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Good feedback James :).  I’m a rookie I’ll confess.  I can assure you it will get better with time

  • http://www.social4biz.com/ Noelle Leahy

    Hi Mike, Loved the podcast, listened to it during my run and knocked a whole 3 mins off of my time! One thing, I installed the 2 security plug-ins and while the Secure WP one was ok, the WSD Security one caused my website banner to disappear and my background to change colour! So I de-activated it. It must clash with maybe my theme or another plug-in. There was no damage done, just thought i’d let you know :-) Noelle.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Noelle – Wow, 3 minutes eh!  Odd on the conflict.  We don’t have any issues.  But you never know how all of these plugins work together.

  • http://www.EasyLunchboxes.com/ Kelly Lester

    So I was so engaged by you and Mari that I actually lost track of time while I was on the stair climber Mike! SCORE!!!! GREAT show. You’re a total natural and loved the easy back and forth flow and of course, the very informative content! Thanks for the great info about the WP security plug-ins. Super important. Def checking those out… Maybe just one friendly critique – I found the Aussie guy kind of hard-sell/jarring. Your personality is so opposite of him, that I was glad when he was done and I could get back to listening to you. I know you have a jungle theme for SME and I think it would be fun if perhaps you had some sort of mellower/jazzy jungle infused music that was more cool and intriguing than “in your face”, er, I mean, “in your ear”…. It would be nice to have it fade out as you start talking over it too. Whatever intro and outro you use, I think it would be better if it mirrored your warm personality and your generous, helpful message a bit closer. This is fun, but not quite right, but something more along the lines of this: 
    http://www.youtube.com/watch?v=mdqRf7W8fVo&feature=related 

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Kelly – Glad you loved the interview.  My Australian dude is here to stay.  I’m sure I’ll figure out better ways to use his voice in future episodes.  Glad to have you as a listener :) 

  • Martin Brossman

    Michael good for you, next need to get you on XM Radio! Look forward to the shows for I have enjoyed this site for a while. Also Michael, I would like to invite you to join my group on Linkedin that discusses the technical aspects of Podcasting, called Podcasting Technology Resource Group:

    http://www.linkedin.com/groups/Podcasting-Technology-Resource-Group-134357/about

    Love to have you.
    Martin Brossman

  • Michelle Fontaine

    Great Podcast! I immediately went over to look for the WP plugins you mentioned. I did not find one called SecureWP but did find one called Secure Word Press (which I downloaded). Are they the same?

    You and Mari make a great team for sure!

  • Marytanhooper

    Great podcast, as always the content is worth its weight in gold. Looking forward to the continuation.
    Congratulations and good luck.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Martin – I don’t know about XM :).  Sounds like you have a cool group there!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Michelle :)

    Yes, Secure WP and Secure Word Press indeed are the same.  When you look under your settings it is called Secure WP and that is why I made that mistake…

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

     Thanks so much Mary

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  • http://www.projectprosperity.com/ Paola Devescovi

    Excellent Podcast and excellent content, Michael!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks much Paola!

  • Jessie

    Hi Michael,

    Speaking of the 543 million people access FB while out and about, are you referring only people from the States? or people who access FB globally?

    Thanks,.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Jessie – Globally for sure.  There’s not that many people who even live in the United States :)

  • Jessie

    Thanks for your quick response. :)
    will you be happen to know how many of those 543 million are from Malaysia? :)

    Thanks again~!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    I have no idea Jessie :)

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Interesting, I actually LOVED the format and welcome the change from the typical podcast where the are no official transitions in place. I found it to be a very creative way to break up the different segments of the show. I also liked the Aussie voice combined with the cool and calm voice of Michael. It’s a nice contrast. The structure is unique and captivating in my opinion. It moves quickly and kept me very interested all the way through.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks much Stephanie!

  • http://www.winterolympics2014.org/ Benly Denver

    Facebook Marketing tips really the best.. I enjoyed reading Michael. Thanks again. :)

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  • http://www.masseffect3.net/ Simon Lopez

    Very useful presentation. I love your style.

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