4 Tools That Improve Your Social Media Analytics

social media toolsDo you want more insight about your social media activities?

Are you looking for a tool to bring important analytics to one place?

In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.

Why Analytics?

Social media analytics are more than numbers.

Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.

To use analytics effectively, the data needs to be presented in easy-to-understand formats.

Here are four tools worth checking out:

#1: Receive Automatic Reports Daily Via Email With Social Report

The one thing we check every day is our email. So it makes sense to get social analytics and updates automatically delivered to your inbox.

Social Report is a comprehensive analytics tool with a very affordable starter account that lets you to monitor up to five projects, each with an unlimited number of social accounts for only $9 per month.

To get started, sign up for a 30-day free trial of the plan that best fits your business.

Once your account is created, you can set up your first project. Under your project dashboard, click on the Add Social Media Accounts option to start connecting all of your social media accounts and other important business accounts.

socialreport account options

Account options you can choose for your Social Report profile.

Social Report connects to all of the major social media networks such as Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, Tumblr, YouTube, Foursquare and many others. You can also add any individual groups you own on Facebook and LinkedIn, your Google Analytics and online stores.

Once you’re set up, you can access lots of graphs to analyze audience growth, engagement, reach and activity. You can also find demographic details about your social audience on each social network you’ve connected.

socialreport account graphs

Demographic information about your social media audience.

What you’ll really love about this tool is that you can get a daily digest summarizing the most important activity from each of your connected accounts (pages, profiles and groups) via email.

You can learn more about members of your LinkedIn group.

socialreport account email 1

LinkedIn group insights from a Social Report email.

Get a quick summary of your audience and activity on Twitter followed by a list of your tweets, mentions, direct messages and new follower details.

socialreport account email 2

Twitter profile insights from a Social Report email.

Get a list of new activity on your Facebook page, a summary of your fans, page views and referrer URLs leading traffic to your page.

socialreport account email 3

Facebook page insights from a Social Report email.

Social Report’s daily digests keep you up to date about most—if not all—of your social media activity, without you leaving your inbox!

#2: Share Analytic Reports With Stakeholders Via Cyfe

Like dashboards? Then you’ll love Cyfe. You can create an unlimited number of dashboards with an unlimited number of widgets for only $19 per month.

To get started, create a free account and get a feel for the way Cyfe works, then upgrade to the premium plan to go unlimited.

Once you’ve created your account, set up your first dashboard.

cyfe dashboard

Create a new dashboard on Cyfe.

Inside your new dashboard, you’ll add widgets to track your social accounts. The following are available for social media.

cyfe new widget large

Add a variety of social media widgets in your Cyfe dashboard.

There are also widgets for Twitter, Twitter search and YouTube.

Depending on the network you choose, you’ll be able to create widgets to display your audience size, activity and keyword searches.

cyfe widget configuration

Configure your social media widget.

You can also create dashboards and widgets for many other platforms including Google Analytics and AdWords, WordPress, AWeber, FreshBooks, PayPal and Moz.

cyfe social dashboards

View your social media activity in dashboards with Cyfe.

In addition to being able to quickly see the most important information about your social accounts, you can create reports based on your dashboards. Cyfe sends the reports to you at your preferred frequency.

cyfe reporting

Create reports for yourself, your boss and your clients.

Keep everyone up to date on the status of your social media marketing with dashboard data emailed to you, your boss and your clients.

#3: Establish ROI With SumAll

Want to connect your social media activity to other areas of your business? SumAll can help you do that. First, you’ll need to sign up for your free trial. Then you can start connecting to your social networks.

sumall account connections

Choose platforms to connect within your SumAll account.

To get the most out of your SumAll account, be sure to connect to other platforms such as Google Analytics, Constant Contact, Amazon Payments, eBay and Shopify. This helps you visualize how your activity on social media affects other areas of your business and your bottom line.

Once your data has loaded, you can add various streams of data to your chart by selecting them from the library on the left side.

sumall library

Select platforms from the SumAll library menu.

As you add different data points, they’ll appear on the chart. This allows you to analyze how your activity on one platform affects the activity on another.

For example, chart your Twitter activity and PayPal transactions to see if an increase in tweets leads to an increase in income.

sumall chart

Compare social activity with other important business data.

Now, you can find out if an increase in Instagram posts leads to more Facebook engagement, or if an increase in followers on Twitter leads to an increase in sales on Shopify. The potential to find social media ROI is limitless.

#4: Explore Social Audience Demographics With Google Analytics

Last but not least is Google Analytics. Goals help you link your social media activity to conversions on your website.

The easiest way to get social media data from Google Analytics is by using the standard social media report under Traffic Sources > Social.

google analytics social report

Learn more about your social media activity in the social media overview.

Here, you learn more about the website traffic you receive from top social networks. Note that this only covers popular networks—Google Analytics doesn’t officially categorize a lot of smaller niche networks as part of their equation.

Under the Conversions section of the social reporting area, you can find out which social networks have led to the most conversions, including the value of those conversions if you set up values in your goals.

google analytics social report conversions

See which social networks drive visitors who convert the most.

Alternatively, if you’d like to view all of your Google Analytics data based on traffic from social networks, you can create a Custom Segment. To do this, click on Advanced Segments and then + New Custom Segment.

google analytics advanced segment

Click the + New Custom Segment button to start a new custom segment.

Name your custom segment and start adding the domains for each social media network you want to analyze. Each line should say Including > Source > Containing > domain.com. You can add up to 20 sources total.

google analytics advanced segment 2

Creating a custom segment in Google Analytics.

Save your custom segment and you can view everything in your website’s Google Analytics data based on traffic from the social media networks you specified.

Custom segments can show you the top content consumed by your social media referrals, how many social media website visitors come from mobile devices, what countries your social media website visitors live in and other specific insights that will help you do better online business.

Over To You

These aren’t the only tools available to help you track and use the data from your social media analytics, but they do show that measuring or reporting social media analytics doesn’t have to be difficult or overly time-consuming.

What do you think? Which of these tools do you find most interesting? What tools do you use to measure and report your social media analytics? Share your favorites in the comments!

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About the Author, Kristi Hines

Kristi Hines is a freelance writer and author of Kikolani, which covers content, search, and social media marketing. Sign up for her free training, 8 Days to Promotable Content. You can also follow her on Twitter @kikolani. Other posts by »




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  • http://navneetsau.com/ NavNeet Sau

    Thank you Kristi for sharing such an amazing social media tools. Social report and Sumall are new ones for me, but I have used free version of Cyfe which is excellent social media tool because of dashboards & widgets. I will use its premium version in future. Thanks once again :)

  • Emeric

    Great article Kristi, thanks for the tips! I’ve been trying sumall fo a week!

  • http://brightideas.co/ Trent Dyrsmid

    Hey Kristi, thanks for putting this piece together. I am always on the lookout for new tools to test!

  • http://jacksonandwilson.com/ Mitch Jackson

    Kristi- I have a client that just asked me about this. Wasn’t sure how to monitor social. Going to share . Thanks!

  • Jenny Ta

    Thanks Kristi! We’ve been using Cyfe for months now and love it. It gives our entire team a single reporting interface. :)

  • Liza Smith

    Thanks for sharing your thoughts! Concerning social media analytics, I recommend you to add Quintly to the list. It is the needle in the social media tool haystack and its focus is benchmarking.

  • Jade

    A little bummed not to see Simply Measured on this list! You can schedule reports with in-depth and actionable social media data!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hi Kristi! I like how you’ve stressed the importance of keeping track of
    your social media engagement data so you can easily tell what’s working
    and what’s not. Great article with some very useful tools!

  • Antonella

    Thanks! Very useful indeed..!

  • http://greensisterhood.com/ GreenSisterhood

    Once again Kristi, your tip is just what I needed! Thank you!

  • http://www.Simplificationservices.com Kelly Butcher

    What a helpful article! I’ve been trying to find an all-in-one system for monitoring my social media analytics.

  • http://www.outsource-seo-philippines.com/ OutsourceSEOPhils

    Thanks Kristi! Love love the graphics too. With all the cacophony of social media tools out there, this is a great help in narrowing it down to what works best and what are the essentials.

  • http://kristihines.com/ Kristi Hines

    You’re welcome Navneet! I hope you enjoy the new tools! :)

  • http://kristihines.com/ Kristi Hines

    Thanks Emeric – what do you think of SumAll so far?

  • http://kristihines.com/ Kristi Hines

    You’re welcome Trent – let us know which one you pick as a favorite!

  • http://kristihines.com/ Kristi Hines

    You’re welcome Jon – I’m glad it was timely!

  • http://kristihines.com/ Kristi Hines

    Glad to hear you like it Jenny! :)

  • http://kristihines.com/ Kristi Hines

    I hadn’t heard of that one – I’ll have to check it out. Thanks Liza!

  • http://kristihines.com/ Kristi Hines

    Hi Jade! I’ve never gotten to use that one as it’s out of my price range. This is more tools for smaller businesses. :)

  • http://kristihines.com/ Kristi Hines

    Thanks John! :)

  • http://kristihines.com/ Kristi Hines

    Thanks Antonella!

  • http://kristihines.com/ Kristi Hines

    You’re welcome! :)

  • http://kristihines.com/ Kristi Hines

    I hope one of these makes the perfect solution for you Kelly!

  • http://kristihines.com/ Kristi Hines

    Glad the screenshots help! I hate lists where I can’t preview what people are talking about, so I try to avoid writing them.

  • Vivek G Maudgalya

    I had not heard about these Analytics tool so far. Let me try these and give my inputs. I have gone through most expensive tools. But I feel free tools and less expensive tools give better insights than those tools.

  • http://blog.digitalinsights.in/ Harsh Ajmera

    Wow! thank you so much for sharing this @kikolani:disqus! Your articles are always so insightful. Will try 2 of these for sure that I wasn’t aware of.

  • http://www.agencyplatform.com/ Dave Thompson

    Thanks Kristi!
    The article seems very helpful, I haven’t yet explored the tools mentioned other than Google Analytics. They are worth a try for sure.

  • Debra Edwards

    Thanks for this. I always find your tips extremely useful. Could I make a request for a blog piece, if it hasn’t already been done. I’d like to get a better understanding of how to measure social media and analytics in a B2B environment. For example, how do you get analytics in these tools for say your company LinkedIn profile without it defaulting to your personal profile?

  • Jade

    I understand! There are some free tools if you’re interested. Regardless, this is awesome info. Thanks for sharing!

  • http://www.hisocial.com/ Hisocial

    I’ve seen a lot of people suggesting mostly Google Analytics, and it really has some amazing feature that enable users to track not only sources, but the conversion rate, demographics, etc. Thanks for suggesting the other ones, and for providing screenshots. They sure help a lot.

  • http://sa4i.com/ SA4i.com

    This is a really nice list of tools. I had not heard of Sumall before. Plan to try it out later today. Good stuff!

  • Timeforwatches

    hey thanks for sharing great information of social media

  • http://kristihines.com/ Kristi Hines

    These aren’t too bad, price wise. I hope you like them. :)

  • http://kristihines.com/ Kristi Hines

    Thanks Harsh. :)

  • http://kristihines.com/ Kristi Hines

    You’re welcome Dave! :)

  • http://kristihines.com/ Kristi Hines

    Hi Debra! SocialReport does send you activity from your company page. I haven’t seen a lot of tapping into LinkedIn page insights just yet though.

  • http://kristihines.com/ Kristi Hines

    You’re welcome! I think you can get a lot out of GA, but there are other great tools that can do even more. :)

  • http://kristihines.com/ Kristi Hines

    I hope you like it! Let us know what you think. :)

  • http://kristihines.com/ Kristi Hines

    You’re welcome!

  • http://sa4i.com/ SA4i.com

    Will do!

  • http://www.blog.jpdesigntheory.com Design Theory

    Thanks for your post. I really need to figure out how to use Google Analytics and Goals wherein. We have Analytics and on some sites AdSense but we’re not using everything together.

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  • http://www.sovainfotech.com/ Sova Infotech

    Many thanks for sharing such fabulous social media tools! Among all the tools I like sumall most. All the screenshots included in the blog really helped me understand the functionalities of these tools. Thanks again for the insights.

  • Michelle Cason

    Can you please tell me what is the name of the tool/ software that can do all of those above.. thanks

  • Annette

    Kristi: Are you clairvoyant? I was just having a conversation with a fellow social media marketer about social media tools and we were discussing Social Report. I went to my handy browser to search for more information, et voila…This very timely post showed up. We are going to be using Social Report for our clients. I’ll let you know how that goes :)

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  • John Engle – Go Pro!

    Thank You Kristi for sharing this post… I didn’t even know the first 3 of these amazing tools even existed. This is some great information that I will be looking in to.

    Thank You again,

    John Engle

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  • Caitlin Dodds

    Hi Kristi, Thanks so much for the article. I’ve been using Social Report for a little while with some clients and it has been pretty glitchy to me. Have you had similar issues? I think the reporting is fine, but my problem has been with scheduling – it has deleted attached images on several occasions and has been overall disappointing. Have you had any similar experiences?

  • Chris Raymond

    Can you explain what “Conversions” data would mean for an educational nonprofit blog/website?

  • Sejal Patel

    Thanks for this, very helpful! Does anyone know of a social media tool that segments mentions by community? (ie: students)?

  • Sejal Patel

    Thanks for this, very helpful! Does anyone know of a social media tool that segments mentions by community? (ie: students)?

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  • Robert Macklyn

    Hootsuite and Sprout Social could be another choice for the social media analytics tool.

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  • Leplan

    Kristi, Thanks for the wonderful article. Very insightful. I would like to welcome you to try out Simplify360; please give me a buzz in Twitter (@leplan) !! Would like to know your thoughts.







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