Are you thinking of starting a podcast?

Do you believe podcasts are making a comeback?

Do you find yourself listening to more podcasts lately?

To explore why podcasting may be entering a renaissance period, I interview Mitch Joel for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mitch Joel, author of Six Pixels of Separation and founder of the Six Pixels of Separation podcast.

Mitch shares his experiences from when he first started podcasting in 2006 to now. You’ll learn why now is a great time to start a podcast and pick up some useful podcasting tips.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you’ll discover in this show:

Podcasting Then and Now

Stories from the beginning of podcasting

Mitch talks about the people who inspired him back in 2006 when he first started podcasting. He explains how C.C. Chapman was one of the early adopters of podcasting and introduced Mitch to CastBlaster.

You’ll hear how people consumed audio back then and why podcasting started. What really made podcasting was the subscription model. You could now download 5-6 hours of rich content specific to your niche. People looked forward to podcasts to make their commutes useful by listening to relevant content.

Listening to a podcast can take the commute away. Image source: iStockphoto.

Mitch explains how many of the early adopters got fatigued quickly and what you can learn from this if you’re interested in podcasting. You’ll find out the questions to ask yourself before you start a podcast.

Mitch talks about persistence and consistency being paramount to success in any social media channel. To produce the best content, you need to have an appetite to constantly hunt for interesting stories to tell.

Listen to the show to find out what you should ask yourself before you start a podcast.

The meaning behind the word “podcasting”

Did podcasting ever die? Mitch explains the possible reasons why people thought podcasting had declined. He compares podcasting to other social media platforms and the different speeds in evolution.

Is the word “podcast” still valid today?  Mitch thinks podcasting is part of the zeitgeist now.

Mitch talks about how podcasting is more serialized and scheduled than online radio, which is streaming and more like regular radio.

Listen to the show to hear more about what “podcasting” means today.

The resurrection of podcasting

Mitch shares the time when he realized that there could possibly be a resurrection for podcasts.

He thinks the resurrection of podcasting is due to quality in terms of technology and delivery rather than podcast production. With today’s technology, smart devices and LTE in the palm of our hand, we can more easily access audio than ever before.

We now have the ability to consume this content when we want and the audience is there in a major way. As more and more people adopt these devices, there are going to be more people who are naturally inclined to get better content.

Listen to the show to hear the podcasts that made Mitch realize the possibility of a resurrection.

Podcasting tips from Mitch

Mitch explains how his podcast format has changed since when he first started, compared to today. You’ll discover the different formats of podcasts people are doing today.

Mitch opens his podcast show with the question “Who are you and what do you do?” He explains why he does this and how this question enables the people he’s interviewing to present themselves to his audience.

Listen to the show to hear more about the meaning behind the question.

Tip to begin podcasting

Mitch shares the things that people should think about when starting out as a podcaster.

  • Think about the legacy you’d like your podcast show to have when it ends
  • Create an editorial calendar
  • Decide why you are doing this
  • Take a look at how others are doing it
  • Contribute to other podcasts before starting your own podcast

Listen to the show to find out what you need to know to create a successful podcast.

Discovery of the Week

Here’s a tool for Twitter to allow you to find out how many fake followers you and your friends have.

StatusPeople tells you the percentage of people you are following who are fake, how many fake followers your friends have and what percentage of your followers have inactive Twitter accounts.

fakers status people

Find out how many fake followers you and your friends have.

Listen to the show to learn more and let us know what you think.

Other Show Mentions

Check out the Networking Cruise at Social Media Marketing World. This is Social Media Examiner’s latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.

As you’d expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you! Be sure to check it out.

Key takeaways mentioned in this episode:

Help Us Spread the Word!

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If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on podcasting today? Please leave your comments below.

Image from iStockPhoto.
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  • I started listening to a reading of Moby Dick that started being put out one chapter a day. I think that podcasting is a great way to consume a book, and the leader of the project has a business plan in place so he can afford to offer the next free book.

  • Thanks for this episode, Mike and Mitch! It makes me feel good that more and more people are really taking the time to listen to podcasts these days.

    Let’s continue heating things up in the podcast world!

  • I am very late comer as a listener to podcasts but over the past 2 months have become addicted. Basically, it has replaced music at the gym (the music will come back eventually:) The key is to find quality podcasts. The Social Media Examiner one is on my favourites. I also like to listen to some of Stanford Entrepreneurial series and other random ones such as the Naked Scientist. I am excited to be checking some of the ones mentioned here – but first I need to listen to this podcast 🙂

  • Carla Wilson

    Thank you Mike and Mitch for the post and podcast. As I tell my clients: some folks like to read, some people like to watch, and some like to listen – so we have to be prepared for all 3 types of consumers.  I think podcasting is here to stay.  Like @Abdallah I prefer listening to podcasts over music during workouts.

  • And I think that podcasting will grow a ton as people discover they can consume it on the smart phone they carry with them

  • Thanks for your kind words Abdallah – Turns out you are not alone on being a late comer. I am too. And I know a LOT of other folks are discovering podcasting daily.

  • Thanks John – Me thinks you got in at the right time 🙂

  • Cool! It’s amazing all the ways content (free) can be delivered over podcasts

  • Thanks Michel!  Just keep at it and work hard.  None of these things happen over night (including my voice and content)

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  • Luck is where effort meets opportunity!

  • I’ve been a podcast advocate for since 2009, developing and implementing podcasts for my business as well as assisting others.  Podcasting and audio content in general is a wonderful way to reach specific audiences, allow for high mobility and provide excellent repurposing opportunities. As a former radio personality I know how powerful audio can be.  Thanks for helping put podcasting back on the map, Michael!  We podcasters have to stick together;-)

  • When I started podcasting over two years ago it very quickly because an incredibly important part of my business life. After a very short while it became second only to word of mouth for lead generation. I think it comes dow to the intimacy of voice. 

    A podcast shows who you are; it doesn’t just tell. 

  • Mitch Joel was a BIGG inspiration to us when we began podcasting! Thanks for the great episode Mike and kudos to your podcast. We began podcasting 4 years ago (after attending our 1st New Media Expo where we learned all we needed to get started). Today, we have a radio syndication deal, and we’re about to launch another “extended” podcast.  Back when we were getting started, people tried to talk us into doing video instead. While we’re working to incorporate a little more of that, we decided to stick with our strength. Ultimately that’s what you have to do to keep doing it! – George & Mary-Lynn

  • Alex


    I am brand new to the podcast world but I’m after listening to reading this article, I definitely want to start listening and eventualy begin podcasting for my own business.  Do you have any recommendations for podcasts to listen to (aside from your own which I love so far!)  I work specifically in cable advertising sales, but any type of interesting recommendation is welcome. Thanks!

  • Hey Alex,

    If you want to learn about podcasting, start with Cliff Ravenscraft’s Podcast Answer Man.  Marcus Sheridan and Derek Halpern have good podcasts you should listen to (listen to back episodes) although they do not do the regularly)

  • Congrats!  So cool to hear your story.  I am a baby at all this 🙂

  • Thanks Jon!  I fully agree 🙂

  • Thanks Pamela and I am learning about the amazing community of podcasters.

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  • True I’m seeing podcasts coming back, as I used to load-up my iPod with them back in 2007 & 2008 prior to getting an iPhone. I listen to videos and podcasts in the car or train mostly now.

    But I’m not a big fan of long podcasts where the presenters ramble forever. I’d like to see shorter podcasts that are no more than 10-20 min long. We’re now consuming our media throughout the day in bite sizes, so if podcasts don’t fit in that routine, they might get rejected again. I realize it takes a bit longer to prepare for shorter podcasts.
    I’ve queued-up this podcast and will listen to it today. But I do think that generally, 30 mins is the maximum attention span for a podcast.

  • Thanks William – Thanks for adding your thoughts here.  I think there is a place for the 30 min podcast (the commute, the gym, the walk) and of course there is for the shorter ones.  I am a fan of 30 mins ideally.

  • William~I agree with Michael, audio content has the ability to be flexible in length.  When choosing the length of the podcast, taking how your audience will consume the content is key.  Sometimes 15 min is best; 30 min can be great and longer content also has it’s place.  I am personally trying out different lengths with my podcast content as well.  

  • I listened to your podcast with Joel this afternoon, and it had a pleasant pace. Actually, I wanted it to last a bit longer because you two had good chemistry. I agree with Joel, it’s possible that social media will give a boost to podcasts as they haven’t reached their potential yet.

  • I am in complete agreement about 30 min limit. I was just reading a comment on another blog where a commenter was advising another to shorten his videos from 1hr. The longer podcasts can be a major deterrent from ever listening to them.

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  • I just finished listening to your podcast while getting ready to work this morning. I definitely agree that podcast is undergoing a renaissance because of the mobile device and LTE technology that is now available. As a matter of fact, I was listening to the podcast today on my iPhone using a very good app called stitcher – I basically have you as one of my favourite channels and will be adding Mitch. The process is simple, quick and the value provided (from podcast) is tremendous. Now the step is to figure out how to use it for my work 🙂

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