social media toolsWhen social networks release a new version of their platform, the changes range from design to functionality. Digg has done a drastic overhaul to both.

Here is a look inside the new Digg – from the first login to submitting stories, advanced features, best practices and some things to consider.

New Digg Login Screen

A look at the login screen for the new

Your First Login

When you first login to the new Digg site, you will see the first evidence that they are trying to get more people to be social with the following two-step process.

Find Profiles to Follow

In Step 1 after you first sign in, you will be given a list of popular profiles on Digg to follow. You can look at all topics or narrow it down to your specific area of interest using the categories in the left sidebar.

New Digg Login - Step 1 - Find Profiles

Step 1, when you first login, will allow you to browse popular profiles on Digg.

You are able to revisit the popular Digg users in each topic at any time, so you can skip this step for now if you choose.

Find Friends to Follow

In Step 2, you will be asked to connect your Digg account with your Facebook, Twitter and Google accounts to find your friends to follow from those networks who are on Digg.

New Digg Login - Step 2 -  Find Friends on Facebook, Twitter, Google

Step 2 will allow you to connect to your Facebook, Twitter and Google accounts.

You are able to connect to your other accounts any time, so you can skip this step for now if you want to jump right into the new layout.

Your New Home Page

In the previous version of Digg, once you login, you are taken to the latest top news stories. Now, when you login, you will greeted with a Welcome to My News. This area shows the stories recently dugg by the people that you follow on Digg.

New Digg Welcome to My News

View the stories your friends have dugg in My News.

Alternatively, this is where the Find Profiles and Find Friends steps come in handy. If you are not following anyone, you will not have anything in your news when you first login to the new system.

My News When Not Following Anyone

If you are not following anyone, your My News section will be empty.

If you prefer to just see what is popular on the main site versus just among your friends, you can simply switch to the Top News tab.

Top News Design in New Digg

View most popular stories on new Digg by switching to the Top News section.

Your Profile, Following, and Settings

At the top of the new Digg layout, you can access pertinent information about your Digg account, as well as your settings.

Top Nav Bar in New Digg

View your followers, following, profile, and settings from the top navigation bar.

Followers vs. Following

To see who is following you versus those you are following, click on the appropriate links underneath the numbers.

Followers in New Digg

View your followers and see who you are following back already.

The unfortunate change in the new Digg system is that you can only see whom you are following (or not) in your followers. There is not a mutual following icon like in the old Digg system, however, so you cannot see if people you are following are following you back.


The new Digg profile has changed some, mostly in aesthetics.

New Digg Profile

The profiles in the new Digg are similar.

You can update your profile under the Settings menu > Profile.

New Digg Profile Settings

View your followers and see who you are following back already.

You can also add external links to your websites and social media accounts under Settings > Links.

New Digg Profile Links

Add external links to your new Digg profile.

Unfortunately, you can no longer enter an instant messenger handle like you could in the old version of Digg. If you want to build Digg connections via IM, you will need to include that information in your bio instead.

Import Feeds

One of the more convenient (and controversial) new features in the new Digg settings is importing a blog feed to your profile.

New Digg Imports Feed

Import your blog feed to have new posts auto-submitted to Digg.

When you enter a feed URL, you can choose the category to which new posts should be submitted. After installing a verification code on your website to confirm you are the site owner, your latest posts will be automatically submitted to Digg.

It is suggested that you create a specific category; that way, only new posts in that category are auto-submitted. This would be especially useful if your blog covers topics that could fit in different Digg topics, as stories in the right category are likely to get more diggs than ones that are miscategorized.

Personally, I don’t think I’m going to use this option for two reasons. First, if you auto-submit, Digg will choose your post’s thumbnail for you. If you have multiple pictures within a post, it may not select the one you would prefer (not to mention it might pull Gravatar images, social bookmarking icons, etc.). Second, you won’t have the option to modify the title and description to make it more appealing to other diggers.

More Settings

Additional settings that you can configure include:

  • Notifications: choose to receive email notifications when you get new followers and Digg announcements.
  • Viewing Digg: change specific settings for how you view Digg.
  • Connections: see what social networks your Digg account is connected to – if you skipped Step 2 earlier, this is where you go back to it.

Submitting a Story

The new Digg system has made story submission a lot simpler. From the My News or Top News tab, simply enter your URL in the Submit a Link box and click Digg It to get started.

New Digg Submit a Link

Submit your story on the My News or Top News tabs.

If your URL is already in the system, it will show it to you immediately.

New Digg Already Submitted

New Digg lets you know if your story is already on Digg.

If not, you will get a simple submission form that allows you to select the thumbnail for the story, edit the title or description and choose a topic to place the story in and Digg It!

New Digg Submitted Link

Here is your confirmation when you're finished entering a new story.

From here, you can Tweet your story, post it on Facebook, send it by email or add a comment. I would suggest adding a comment, because it makes the story stand out better when it comes up on your followers’ My News tab. Also, the link it shares socially is direct – not to the story’s page on Digg, but to the URL of the story itself.

New Digg Story

This is how your new Digg submission is seen by your followers.

Additional Features and Changes

The following are other significant changes and concerns about the new Digg platform.

Finding Profiles and Friends

If you skipped the initial Steps 1 and 2 on your first login, or you want to check your social networks to see if you have new friends on Digg, you can go under your My News tab and Find Profiles.

New Digg Find Profiles

Find profiles and friends to follow from the My News tab.

By clicking on the sites under My Networks, you can see and follow your friends on Twitter, Google, and Facebook.

Although you can’t message people when you follow them, if they have email notifications turned on, they will be alerted when they follow you. This is why it is important to have a good profile as well as a strong Digg history, as the email links directly to your profile page. This could make the difference between gaining a new follower or not.

The Digg Monster

Digg Monster Digginstein

The Digginstein monster from the Digg email updates.

Reaction to the new version of Digg has not been pretty, to say the least. While those who are more concerned with the ability to see what their friends are doing on Digg are excited to have a little more community, those who enjoyed getting a variety of great stories from the homepage (including their own) are less than impressed with the new system. Posts that make the homepage seem to be only from major publishers like Mashable,, Gizmodo, Techcrunch, and so on.

One of the more amusing reactions was angry Diggers flooding the homepage with Reddit stories. If you look at the most popular stories in the last 30 days, you will see that 22 out of the top 30 stories are all from Reddit.

Digg Reddit Homepage

Reddit stories top Digg

The other eight are from a random sponsored listing (which always comes up in the third spot no matter where you are in the site and changes when you refresh), Read Write Web, Huffington Post, I Can Has Internets, the Oatmeal, I’m a Weird, and imgur.

Upcoming Stories

Another major complaint with the new system was the missing upcoming news area where you could see what stories were not quite homepage ready, but on their way. Fortunately, this was fixed and now you can see the Upcoming stories tab in the main navigation.

Digg Upcoming News

Digg adds the upcoming news back onto the navigation.

Power Diggers

So with the My News tab and the new socialization, what does this mean to power diggers? Will the people with the ability (in other words, network) to get stories to the front page, leading to massive swarms of traffic, lose their power? Some say yes.

How did posts get to the homepage of Digg in the previous version? The simplest explanation I have seen is from PostRank Analytics. It is based on the speed at which the story gets dugg – if a submission goes live and then gets hundreds of Diggs within an hour, that is usually going to make it move to the homepage. There are also more lengthy details on getting a story to the front page.

The big questions before this new version was released were 1) whether this will change in the new system and 2) if people logging in are always directed to My News first, will the homepage popularity matter as much? The answers look like they will come from further changes to the new system, as documented on the Digg Update page.

Story Burials

One other function missing in the new Digg is the option to bury a story. Your only options in the new Digg are to report stories as offensive (assuming they are) or use the “x” icon to remove them from your news view. The upside of this is that there will be no more fear of the bury brigade. The downside is you cannot simply get rid of spam (which may get a little crazy with the new Import Feeds features), but you can remove it from your personal viewing.

Your Thoughts on the New Digg

Have you tried out the new Digg? Do you like the new changes that Digg has brought about to improve speed, personalization and diversity of content? Or do you think these changes will hurt the popularity of this news-sharing network? Share your comments in the box below.

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  • I haven’t used Digg in many months so will check this out due to your suggestions. But the site for me has never been about “following” people, but browsing categories and perusing the first few pages of dugg articles. It’s also been about digging my own content and those written by other people.

    It seems like the Digg managers want the site to be more social and less information finding, eh?

  • Digg is really missing me.

  • BTW Kristi how much did Digg pay you to write this? Just wondering. You seem to write a lot about digg for someone with very little experience with it.

  • As on evil overlord, I must say, Digg highly underestimated the power of it’s minions. Without minions, an overlord is nothing, a mutiny was inevitable.

    I enjoy the blog posts where Digg states they are addressing the concerns of minions… Concerns that were raised during beta testing of the new digg but ignored until after the beginning of a spiral downfall into obsoleteness… Sounds like they are addressing the needs of Digg. And while that is important, an overlord must never forget that it is in their own best interest to keep the minions happy.

    Only feed minions to the moat gators when absolutely necessary.

  • I do not really follow digg too much-how exactly does it help me-anyone!

  • Hey Bury Button,

    I think your comments are out of line. She was not paid to write this.

  • Thank you Kristi for the information!

    Although, the auto-submit to feed feature will increase submissions of non useful content!

    Great review by the way!

  • I wasn’t paid to write about Digg, or by this site to write about them. You don’t have to use something extensively to be able to detail how it works – although I am not highly active there, I have been using it on and off for years, from the time you could “shout” to your followers until now.

  • I never understand why a social network wouldn’t survey it’s users about new ideas for a site before implementing them, that way they can see what is wanted and what will drive their fans away.

  • Exactly. I remember there was the ability to share things with your followers in the past, and when that went away, people complained about the lack of being able to connect socially with others. I think they should have found a way to make it more social without taking away the core functionality that leads to the variety of articles getting popular in each category like it used to.

  • Thanks! I’m not a fan of auto-submit. I like the control of the manual submission, even if it does take more time than doing the auto-feed.

  • different ways… If you can build up a critical mass of followers then you can use it to promote your posts thru the site or just use it as a reference to see what’s hot at any given moment, ie monitor trends etc

  • Thanks, Kristi, for the overview of Digg changes. The jury is still out whether I will enjoy the social features more, or miss the objectivity and diversity of the old Digg’s homepage more. It’s a concern that other aggregators such as Redditt would dominate the Top News listings. I’ll just look on MY news for what my friends digg…

    The autoblog feature does have some attractions (e.g., time, and setting an account up for your clients, when they wouldn’t take the time to Digg their posts) IF there is attention to posting ONLY quality content of interest to customers and others. Perhaps this will call more attention to onsite quality? I, as you, prefer the control of hand posting.

    Thank you, again, for a clear and informative presentation.

  • Kristi,
    You’ve sold me on revisiting this site’s potential for networking.
    Thanks for this comprehensive thorough review. ~ Gracie

  • I went onto Digg because I also have not been on in some time, I can tell you that I do not find it a very friendly site. Everything I did it keeps saying slow down and then does absolutely nothing – can’t post a story, can’t link your Blog etc. I definitely am thinking of taking my profile off this site.

  • Hi Kristi,

    Thanks for your take on the new Digg. I like using Digg and I think it’s great that it’s a little more social and user friendly now.

    I miss the old Digg’s Homepage though. I really liked seeing what was getting lots of attention and Diggs before I moved on to my own stuff.

  • Thanks! The “happy medium” between only digging the best content and auto feeding would be to create a category for Digg and only feed that category in. Then you could designate which posts are the best and still have Digg automatically post those only, as opposed to everything.

  • I actually ran into that problem a few times yesterday – I think it was afraid I was going to “break an axle” because I was going through and un-following people who weren’t active. Hopefully that is just temporary while they are making changes.

  • Hopefully Digg will find a way to balance both worlds – popular content by everyone vs. having your own network to view alone.

  • You’re welcome. Come back and share your thoughts after you take a look around!

  • Thanks so much for the clear and comprehensive overview. I’m new to Digg and I feel like I’m ready to get started! The screenshots really helped.

  • Well in this case Digg did survey it’s minions. Digg v4 was available for beta testing before the switch was made. Current issues were raised then.

    Digg acted, thinking they knew what was wanted even though minions were actively protesting the changes. Rather than gather requirements, they decided to force a new model on the minions.

    Many said they would leave. Digg called their bluff.

  • Thanks -I actually visited the site for the first time

  • if you head over to doshdosh you’ll also find some great articles that show how this works. stumbleupon is similar and works well too. maybe even better as there is less comptition there.

  • Hello! Great tutorial!
    Do you guys know how companies can benefit from social bookmarking pages?
    Do large companies create a profile and “digg” or they just monitor whats being shared? Or none of those?

  • it was really helpful for me to get started with digg, thanks for the blog!

  • Cass

    I had actually never heard of until it was introduced to me in a class last week. I signed up for it a few days ago and find it to be a pretty cool site.

    Good job on the entry. It has not only helped me learn more about the site I am new too, but also with navigating around.

  • I just went back having been gone for close to a year, and the harddest part for me was not being able to share directly with my followers, submissions from others that I liked (other than digging them)

  • nice share

  • I know I’m resurrecting a zombie thread here, but the problem I have with Digg is discoverability. The moment I put one of my blog posts up on reddit or slashdot people start coming to the blog. Whatever I do on Digg *no-one* ever finds my stories – it’s a waste of energy to spend time on there when I could be doing something more productive.

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  • Wanda Strickfaden

    Looking for new information about the new digg profile link? Anyone know? Your good deed would not go unnoticed…