social media how toA word of praise goes a long way in social media.

LinkedIn recently made the endorsement process super-easy with just a simple click.

LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks.

How LinkedIn Endorsements Can Help You

Although it’s too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or not.

public profile skills

Add some skills which will show on your public profile.

In addition to providing some credibility, this new Endorsement feature can also be considered a networking tool for savvy online marketers, because a LinkedIn endorsement is an easy way to get on someone’s radar. It’s also a way to show you care about the people who work with you.

Above all, this LinkedIn Endorsement feature is an easy way to make a little gesture and show recognition to your business connections whom you value the most.

So how does it work?

#1: Add Some Skills

In order for others to endorse your skills, you first need to add those skills to your profile.

In Edit Profile mode, you’ll see the Skills area to click through. As you enter your skills into the box, it will give you a choice of those already listed for you to pick from, or you can add one that is not currently there.

edit skills expertise

Add your skills with the most important being listed first.

Make sure you add your skills in order of importance to you, as these will be the first ones listed on your profile and thus the easiest for your connections to see. As you get more endorsements for a particular skill, that skill will automatically rise to the top of the list, as your skills will then be listed by numerical order of endorsements.

#2: Endorse and Be Endorsed

When someone views your profile or you view the profile of one of your first-degree connections, you are offered the opportunity to endorse that person for the skills they have added to their own profile.

endorse others

Endorse others easily by clicking the Endorse button.

With a simple click, the skills you choose to endorse are added to their profile with a thumbnail image of you, the person who endorsed them. If you don’t want to endorse your connection for a particular skill listed in this window, simply click the X on the skill you wish to remove and then click the Endorse button to accept the rest listed.

You can also scroll down to where their skills are listed, and simply click on the skill you wish to endorse by clicking on the + sign to add your endorsement to their profile.

skills and expertise

It's easy to endorse a connection by clicking the + sign on the skill listed.

As each endorsement is added, the figure on the left increases, giving anyone looking at your profile a very clear and instant picture about your skills.

endorsements on profile

Watch those endorsement figures rise!

Also, as you endorse someone or someone endorses you, that activity will show in your LinkedIn newsfeed, creating even more brand exposure for you.

Whenever you have some sort of activity on LinkedIn, whether you have commented on a group discussion, made a change to your profile or endorsed a connection, that activity shows up in your own newsfeed and if you are endorsing others, it shows up in their newsfeeds too. This simply gives your personal brand a little more exposure to others and puts your name back on the radar of those you are connected to.

news feed endorsement

This endorsement message will appear in both Paul's and David's newsfeeds for their connections to see.

#3: Get More Endorsements

It’s important to get endorsements, as anyone looking at your profile and comparing you to your competition will see them. Endorsements create an instant overview that is easy to compare with your competition. Obviously, you want to look the best.

your endorsements

Your endorsements are a great visual way for others to instantly see your skills.

#4: Hide Endorsements

You also have the option to hide your endorsements from your public profile by clicking on the arrow of the particular skill on the far right, although I am not sure why you would want to do that. At this time, this cannot be reversed. After all, you have the opportunity of not accepting endorsements in the first place if you don’t want them (see the next point below).

hide endorsement

Hide your endorsements easily by clicking on the arrow.

When you click through from the arrow in the screenshot above, you will be able to pick which person’s endorsement you wish to hide.

Choose whose endorsement you wish to hide.

#5: Get Notified

When someone or a group of people endorse your skills, you are sent an email each day that you receive another endorsement, and you will be notified who those people are up to a point.

someone endorsed your skills

See who has endorsed you today with an email directly from LinkedIn.

From an etiquette point of view, consider sending a message back with a quick thank-you to show that you appreciate the gesture. It’s easy to do from your skills area—just choose the person from their thumbnail photo and click Send Message.

message endorsement

Consider sending a thank you message for your endorsement.

#6: Add More Skills

You may also find that someone wants to endorse you for a skill that you don’t have listed on your profile. Again, you have the choice whether to accept that endorsement or not.

If you don’t want to accept it, simply click the X on the skill you don’t want to add.

endorsement added

Others may think you should have another skill added and wish to endorse you for it.

If you hover your mouse over a skill, a popup box with further information about that skill appears with a figure %, which refers to the popularity of that skill being added to other people’s profiles.

further information

See how popular certain skills are and how often they're added to other people's profiles.

This new feature is a very easy way to endorse the skills of others and vice versa. When coupled with LinkedIn’s already robust Recommendations feature, it’s a very positive way to promote not only your personal brand, but also the brands of your connections.

What do you think? How are you finding this new feature so far and how do you think it compares to LinkedIn’s familiar Recommendations feature? Please leave your comments below.

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  • Thanks Linda for a very informative post! 
    I haven’t tried the new endorsement feature on LinkedIn, but I will definitely give it a try! SME… you are really rockin and rollin the social media world!

  • Raoul

    Thanks for the post. If I had not read this, I would not have known this feature. Endorsing is not yet available in the android app.

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  • Jason Rosoff

    Great Post!  I briefly spoke about this exact topic at the NYC Social Media Club meeting last night.  I agree we are not sure if this will be truly effective, but it could end up just being great for SEO and definitely for further networking opportunities.  Thanks!

  • I think this is a great feature.  

    I have’nt used it yet, but will get into it later today.  I recently read that just being active on LinkedIn 10 times increases your chances of being found by a recruiter.  I believe this new feature will increase our chances while filtering us into a job that suits are experiences best.  

  • I think it cheapens recommendations – it’s really just a “like” button – I have people endorsing me for skills they really don’t know that I have. I’m grateful but it makes me think that other skill endorsements mean just as little.  I am using it carefully in return – i.e. when I really do know about their skill(s).  But many of us fear that if we don’t get on board with getting skill endorsements, it will ultimately hurt us in SEO. LI has already made changes from when they launched it last week so I’ll wait and see how it all settles down. I’m normally a huge fan of LinkedIn.

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  • jonathan92591

    I enjoy this new feature. I find it a way of social proofing my claims and others’ claims of our skills on LinkedIn. Of course gaming will be involved but it is nice. Thank you for the reminder to take advantage of this new feature and for explaining the details.

  • I tend to agree with Linda. I have endorsed dozens of people for skills and expertise that I have personally seen in action. Unfortunately because the process is so easy (and requires little thought or commitment) I think you will see a proliferation thereby cheapening the recognition. Soon we will see the “i will endorse you if you will endorse me” posts similar to what is happening with Facebook “likes” exchanges.

    I hope I’m wrong.

  • Jeff S.

    I agree with Sandra.  It cheapens what “recommendations” really are.  When someone takes the time to write a real recommendation, it has value.  Endorsements are easy and quick, but what do they really mean?  I’m getting a bunch of endorsements from people I don’t know, but they know me as I am a bit visible in my industry.  It brings up another issue of reciprocating, which typically is a good thing to do in social media.  That’s tough to do when you don’t know the person.

  • Linda states that the endorsements feature provides visitors to your profile with ‘a very clear and instant picture of your skills.’ does this mean we can go back to counting Likes on Facebook as a good measure of engagement? I think endorsements are a good idea – I think it was implemented wrong.

  • Hi Linda

    I think it’s a great way to gain pretty instant credibility and, since Endorsements show up in your LinkedIn news feed, an instant boost for your authority and expertise.  

    My one question is that some of my connections have started Endorsing me when we have not worked together – we have been in the same networking circles, or have met on a course etc. In this way, I don’t think they carry as much clout as Recommendations. Be interested in what others think.Kate

  • I have to agree with the others. I don’t think these recommendations have the same value as endorsements. You can feel comfortable giving a recommendation to someone you’ve only experienced through their interactions, blog posts, speaking etc., while to give an endorsement you really have to have first hand interaction with a person giving these endorsements greater credence. Both can be valuable, just different.

  • michaelpingree

    I don’t agree that it cheapens the recommendations feature. I “share” a lot of my knowledge with people I meet in networking groups and other business groups. I really isn’t appropriate for them to give me a recommendation since they have never been a client. However, the endorsement is a perfect way for them to communicate that I have knowledge/expertise in an area.

  • Good point Michael – I can see the difference and it makes sense that people can endorse without having worked with me!

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  • Thanks John, and for your kind words, I try 🙂

  • Hi Jason, definitely worth the SEO part in the very least. Linda

  • Spot on Matthew.

  • Hi Sandra, I think if we all use it carefully, it’s great, we must keep it real though 🙂

  • Hi David, Urrgh, I hope not, keep it real eh. Linda

  • I wonder if they will make any changes before they roll it out to everyone?

  • Hi Kate, I agree and I’ve had the same. Recommendations do carry more clout, but I like the visual way endorsements are displayed, and if we all keep it real, it will hold. Linda

  • I agree with Sandra – you cannot endorse someone by pushing a button.  This is a silly idea – which will no doubt explode.

  • Good point Michael, and is totally applicable to you sharing with others. Linda

  • Great article thank you!

  • Great overview Linda. I have mixed feelings on this feature. It certainly brings a Facebook “Like” feel into LinkedIn so I don’t believe endorsements will be highly valued because they are so easy to give and receive. From a strategic perspective, however, it certainly can’t hurt you to go out and endorse folks where you’d like to get on their radar. Better to do it now than wait 6 months given that the excitement will probably wear off. Unfortunately there are also hundreds of thousands of LinkedIn members who can’t leverage endorsements or recommendations in the financial services industry due to the regulatory policies.

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  • I am very disappointed in the LinkedIn “Endorsement” option. What happen to true Testimonials or Recommendations. I have worked very hard to achieve my Recommendations and am very proud to know what people say about my services I am now receiving request from people I do not know or have never done business with asking me to endorse them. Honestly, I do not do business this way and if I endorse these people, my crediability will also be devalued. I also have received messages requesting me to endorse them but then say, “if we did not do business together, disregard this message” . If we didn’t do business together, why are you sending me the request? Basically, I believe they are just sending out a message to all of their contacts in hopes of getting endorsed regardless of whether they deserve the endorsement or not. LinkedIn was on the right track and now I am questioning their crediability…..

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  • Bruce Johnston

    I can see the rationale behind LinkedIn doing this, it sets up skills as a searchable item they can charge for down the line, with applications for HR and salespeople who can search for a skill or combination of skills and then sort the results by the number of endorsements. Then charge a premium for the ability, or bundle it into their high end HR and sales navigator products. I think this has great potential for the HR folks, job seekers, and salespeople. For the rest of us, not so much.
    I’m not a big fan of this feature, but LinkedIn didn’t build their software just for me, and the HR types are subsidizing my user experience, so what the heck, I’ll play along.

  • I agree, @facebook-1331096908:disqus   @34751efc0680037366c13e082e98bb53:disqus @michael_webster:disqus  @facebook-1567465597:disqus . As the article here even suggests in #3, “Get More Endorsements,” it is setting up the feature to be gamed. . Since there is no context that goes with the endorsement, it isn’t possible to judge the quality of it, so we are left to judge the number.

    I was concerned when it was first released that this could actually start to degrade the quality of LinkedIn overall, for a number of reasons. For instance, I’ve already received one LinkedIn invitation offering to endorse me if I connect and I’ve seen numerous public requests for endorsements on Twitter. If that trend continues, not only will endorsements become worthless, even connections will become less meaningful.

    More on how I think this hurts LinkedIn overall here in “LinkedIn Just Went Klout On Us!”

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  • Market Architects

    What happens if I delete and reorder my skills – will I lose the endorsements I already have?These tips are super useful, thanks. 

  • Scott Gibson

    I am fairly new to linkedin so am still getting to grips with all this social media and networking jargon!

    I have read a lot of the posts by everyone and all have very good points.

    I don’t want to risk repeating what a lot have said.
    so I say roll with it and lets see how it pans out. If its meant to be it will be and hopefully will give positive exposure to those who are genuinely using it for the right reasons.

    Watch this space…

  • I completely agree, which saddens me as I am careful how I utilise my Recommendations.

    I really REALLY don’t like this endorsement feature. I’ve had endorsements from people who clearly just expect me to give them on in return (and I don’t do “tit for tat”).

    Endorsements are as pointless as Klout’s +K, but, as you say, unfortuantely we can’t opt out of endorsements as chances are it will hurt us in the long term.

  • I don’t think endorsements help with credibility at all.

    Recommendations did that already, so I can’t understand why we need the endorsement feature.

    You hit the nail on the head re random people endorsing your skills when they haven’t worked with you, something I’ve come across too. I sincerely hope no-one uses endorsements as a factor in choosing someone to work with or refer to – and I’m sure it won’t be too long until paid endorsements will be on offer!

  •  YES!!!

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  • Thanks for this informative article about LinkedIn endorsements. I have received a few and had wondered if they were worth messing with.

  • Julieprice11

    As Linda said, keep it real. If you commit to only endorsing people you know for the skills you’ve seen firsthand, and likewise only accept endorsements from people who know you, then it will have more meaning. But, as we all know, not everyone will do that. How do we know who’s being real and who’s not?

  • delusional as always

    Some people are so delusional as always, when they have known the truth from the start.

    And yet they manipulate situations and play all day peeking into people’s net lives and insinuate with their own delusional notions to others.

    Re-read the blog it’s all fiction from the title to the end… if you can’t handle the fictional stories than don’t claim as real and blame ppl.

    Done… don’t expect any more writings… not worth all the crazy manipulations and insinuations.
    I can see why some ppl can’t hate to read a book because they can’t distinguish what’s real or not.

  • Julieprice11

    I just found out something that further weakens this feature in my mind. According to this article, I’m supposed to add my skills & expertise, then my connections can endorse them. I have added any skills & expertise yet, but I’m already getting endorsements. My connections are getting pop-up boxes on their pages asking them to endorse me for skills that LinkedIn apparently assigned to me. I don’t like this at all. Endorsement requests should come from me, and be based on skills that I know I have, not what LI thinks my skills are.

  • Sarah

    Linda, thank you for a very useful post.

  • Sam@India trip

    This article seems looking good because this is one of the best site in social media and you know very well what is importance of social media for your site/blog in now a days.

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  • I always stress the importance of filling a complete profile not just on LinkedIn but anything you do. You just never know who is going to look at it.

  • Karen Katz

    This is one of several good discussions about this topic.  While I’ve been persuaded to see some value in these endorsements of “public brand,” the stated purpose of these endorsements is to validate specific SKILLS; the latter cannot be validated based on a conversation or presentation at a networking event (unless the skill is public speaking)! 
    I agree with those who fear this will diminish the value of recommendations, which require far more effort and are based on actual knowledge/experience.  More care in accepting connections AND creating recommendations is the approach I advocate; these endorsements seem frivolous at best; counter-productive at worst. And there is the conundrum of how  to reply to those who think they are helping you by endorsing you?
    This endorsement system shakes the very foundation of how I represent LinkedIn to my career management clients.  I understand that LinkedIn may need to create a mechanism to maintain SEO; should they further diminish their brand by attempting to monetize this endorsement scheme, I may need to abandon one of my favorite tools!

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  • Ruthcoste

    This has been very helpful in understanding the benefits and power of endorsements and also in adding personal skills to the profile. Thank you.

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  • Linda, thank you for the timely and in-depth explainer. Lots of good reader comments questioning whether this will be a meaningful metric. I understand some of the complaints about how it’s not-so user initiated but come on, folks — it’s LI’s platform to do with as they please, and it’s free.

    I’m willing to give Endorsements the benefit of the doubt at least for the short run. As powerful a tool as Recommendations is, it’s very high-friction and high-commitment. Endorsements seems like a much easier way to say, “yeah, this person is an OK individual and he or she indeed has this skill.”

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  • Ki’ihele West

    The biggest “IF” is if people use this new endorsement tool for recommending those they’ve actually had a firsthand business connection with, but I suspect it will go the way of “likes” which have become meaningless. As long as people “tit for tat” without even checking out the shop or skill it won’t give us any valuable information and in order to appear near the top, we will have to play the game. I personally like the recommendations format and I don’t endorse anyone I don’t check out firsthand. I think it makes it a little too easy. But, with that said, I will keep an open mind and hope the tool is used with careful thought.

  • I’m with Sandra on this one. People have been endorsing me for Microsoft Office and other silly skills. I have them on my profile as more of a courtesy  It makes me wonder if we should only stick to skills that are higher level to encourage endorsement of real skills.  

  • Carmen Dorman

    Thank you for this very informative article.
    Carmen Dorman

  • Joseph Olewitz

    Right on Julie – this is a very valuable observation/suggestion. 

    As to those who are worried about people “endorsing” us for skills they don’t know we have… We should all let our integrity kick in here. It is easy to write to someone and say thank you while at the same time “asking” about the endorsement in a way that suggests we would rather have an endorsement for something else of which they have personal knowledge.And, hey, it’s a great and legitimate excuse to get back in touch with people. After all, isn’t “relationship” the principal reason for all social platforms?– JOSEPH 

  • Joseph Olewitz

    Thanks Linda for jumping on this issue so quickly after the launch of the tool. And for showing us the way to maximize its use. I like your post a lot. And I think your readers have made really interesting and valuable points. 

    I respect (and agree with) the many commenters who point out the potential for cheapening the tool’s value. In particular  Julieprice11 who raised the specific danger of people endorsing skills that they probably don’t even know we have. That’s very scary!!!

    Here’s what I said to her — I want to be sure you see it too:

    Right on Julie – this is a very valuable

    As to those who are worried about people “endorsing” us for skills
    they don’t know we have… We should all let our integrity kick in here. It is
    easy to write to someone and say thank you while at the same time
    “asking” about the endorsement in a way that suggests we
    would rather have an endorsement for something else of which they
    have personal knowledge.And, hey, it’s a great and legitimate excuse
    to get back in touch with people. After all, isn’t
    “relationship” the principal reason for all social platforms?–

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  • Hi Eric, I think with all new features, LinkedIn will be listening to peoples feedback and make a desicion whether to change it, cull it or roll it out to everyone. They will never be able to please everyone, but do have to move with the times with funtionality. Yuck to people’s public requests for sure!

  • Hy Lynn, Don’t delete any, just move the order round by dragging within your skills area in edit profile mode.

  • True Julie. We can only stick to our own morals.

  • Thanks Akweli. Lots of views which is always the idea 🙂

  • Wow, lots of discussion which is great. I am going to send this thread across to our friends at LinkedIn so they can see real, honest feedback about this functionality 🙂 Stay tuned!

    Just had an email back, it’s gone to the product lead for endorsements so thanks all!

  • Lynn

    Hi Linda..I agree…I have started using the feature in inviting past or present work colleagues or manager  to  endorse and make recommendations….two have responded so far…

  • WomenOutsideTheBox

    We’re already deluged with self-promos and ads within groups such that I hardly want to visit my LinkedIn groups these days – yet originally they were such a great way of getting a community together. Now I’ll look useless unless I give and accept endorsements for skills.  These are just ‘big me up’ fodder and degrade the Linked In experience.  Soon someone will come along with a new cleaner more professional way of connecting and LinkedIn will find itself binned by the very people it set out to win over.  I don’t want to spend my life ‘liking’, I want to have a way of finding connections whose profiles suggest they might be worth contacting over a professional matter.

  • My view of the endorsement feature has not solidified as yet, it’s simply too early, but it is interesting to see LinkedIn introducing what essentially is a ‘Like’ feature.

    I’m not someone who is in it [#LI] for the numbers per se and I make recommendations automatically at the end of a contract, so this endorsement feature will only be applied by me to those people I’ve actually worked directly with ….. I think this is it’s purest intention, isn’t it?

    I thank you for a well written article on the subject. ~ Rhianne Griffiths

  • Ian

    To date, my experience of this feature is that it is time-wasting and completely useless.  Yet another social media fad designed to stop us getting any real work done or get any real value out of our social media marketing. Dozens of people I’ve never met are endorsing me for skills they cannot possibly know or assess. Clearly, all they are trying to do is make me feel grateful/guilty and therefore endorse them in return.
    My inclination, if I can do so, is to switch the whole thing off. I have already switched off the email notifications because it’s just filling up my inbox with even more social media rubbish than usual.
    This has to be the worst feature LI has ever introduced – it brings it down to the level of Facebook.

  • I am using LinkedIn Endorsements the same way that I have been using LinkedIn Recommendations, i.e. only endorsing/recommending those who I have worked with or whose services I have used. For that reason, I am not sure what weight the endorsements carry vis-a-vis recommendations, since you cannot honestly endorse someone’s skills if you haven’t benefitted from said skills.

  • Eugenia Kaneshige


    Would you mind explaining what you mean by  “a courtesy”?  A courtesy to whom?  As a job search and career coach, I counsel people not to list ‘silly skills’ on either their resume or their LI profile.  You should, indeed, “stick to skills that are higher level”–the highest level required by your position or the one to which you aspire.  That’s what I believe you mean by ‘real skills.’  Similarly, you should drop skills that are only applicable to a career you are no longer interested in pursuing.  These confuse or distract the reader from your focus, which should be presented with a balance between brevity and clarity. 

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  • Eugenia Kaneshige


    Just because 10 times as many people who are active on LI are found by recruiters, that does not mean that being active on LI will increase your chances of being found by a recruiter by 10 times.  Here are just a couple of reasons:  The database is heavily skewed towards lower level people and people in particular disciplines and industries, such as IT and administrative assistants.  Therefore, recruiters who search for those types of people are more likely to use LI to search for candidates.  Many people who are not on LI jump on for the first time when they lose their jobs.  People who are unemployed or underemployed are most active on LI.  The rest are too busy working to be ‘active’ on LI. 

  • Eugenia Kaneshige

    This is a good point, Michael.  I do a great deal of volunteer work with disadvantaged people, many of whom aren’t very articulate or good at expressing themselves.  I still believe, however, that for most people, the benefit does not outweigh the cost in time. 

  • Richard Wallington

    I agree that this feature is likely to cheapen the whole category of recommendations. It seems too easy to just hit a ‘like’ button to endorse someone. Recommendations take more thought and time and hopefully are more meaningful as a result.

  • Eugenia Kaneshige

    Very informative article, Linda, with good information in the comments, as well.  Can you confirm one reader’s belief that if you fail to put in your own skills and expertise LI will do it for you?

    Also, if I read the article correctly, you can prioritize your skills, but they will be re-ordered by the number of endorsements you receive, taking control of this variable away from you.  This argues for severely limiting the number of skills you list.

    Should you add skills in the future, dropping others (perhaps because of a career change) or re-ordering your priorities, won’t this numbers game provide misleading information?  Giving people numbers they don’t know how to interpret or are quick to misinterpret is not the same as lying, but it comes pretty darn close.

    It certainly raises the bar for those in larger and/or well-established companies.

  • Hi Linda,

    Maybe this is a litle bit off-topic, what do you think of Linkedin groups,? we’ve had a thread this week in the club, and opinions are mixed…

  •  Saleman tips: ENDORSE YOUR CLIENT on LinkedIn and they’ll never forget you – because your face is on their profile – forever!

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  • Van Pappas

    In regards to the state of why anyone would hide the Endorsements.  The SEC and FINRA do not allow securities brokers to have recommendations or endorsements.  Unfortunately I cannot use either.  🙁

  • Lynette

    Thanks, a very informative article and follow-on discussion.
    A functionality error yet to be discussed is the inadvertent duplication of skills & expertise that can occur through endorsement. 
    I’ve notified LI support about this having occurred on my profile and they’ve advised that they are aware of the problem and are working on a solution.  
    The 3 x examples on my profile relate to using lowercase and a fuller description.  I entered skills of “Knowledge management”, “Project management”, “Analysing issues” and now, through endorsements, I also have “Knowledge Management”, “Project Management” and “Analysis”.  I’m unable to fix this myself as the ‘duplicates’ don’t show in the edit panel!!

  • Hi Eugenia, There are lots of little things that I guess will become more obvious in time. I do believe that LinkedIn will pick Keywords out of your profile if you don’t list any yourself but tbc. You are quite right about the skills being listed by number first as more are added taking control away. As your connections are offered skills of yours to endorse from the top of the list first, that’s why it’s important to add them in correctly first off, making the highest number of endorsements your most important one first hopefully 🙂

  • Andréa Michele, MA

    Thank you for breaking down LinkedIn Endorsements function. When people endorse a specific skill, do you think it will be a true reflection of the skill being endorsed?  To me it seems too much like the LIKE function on Facebook.  I may Like a post or photo of a friend or photo but may not completely agree with it.  I wonder if this will happen on LinkedIn. 

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  • Just started receiving endorsements notification today. In my view that is useful and can an alternative for the recommendation.

  • Another in agreement. I get LI is adapting to other interests and pressures, but this has potential to be very gamed, very Klout and ultimately, meaningless. FWIW.

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  • Barrylang

    I cannot delete skills and expertise that show up on my profile which I did not click on

  • Englercareergroup

    LI should have announced and explained this very intrusive new function.  I think it may become very superficial and therefore, disregarded by many, as it is too easy to respond.  I am glad I found this discussion as I had no idea where my numerous “endorsements” were going on my page- still not sure of that.

  • Nick Band

    This new endorsement feature is gratuitous back-slapping and totally meaningless. Please ignore it.

  • Simon Flatman

    I’m very unsure of endorsements. Klout, Trustcloud… there are a few different systems, Linkedin has a genuine, quality audience but I can imagine someone with a large number of users could quickly accelerate high endorsements easily. Reflecting real world work in virtual form is difficult, I know it well !! 

    The flippant side of me did wonder if as an endorsement I listed ‘Bacon’ could I be an expert… someone beat me to it !!

  • Thanks Linda –  I was a little confused by it all.

  • Drew

    Easier to get endoresments, than recommended. Recommendations carry much more weight in my mind, because I’ve gotten my first two endoresments from people that had not seen me utilize that skill.


    Many people openly connection just to make connections. They think that volume is the key. Others are very selective about their connections and treat that connection has a personal endoresment of sorts. I’m in the middle of the road, because I try to make sure there is something that connects me besides LinkedIn.

  • I see this as a complete waste of time. You’ll receive more endorsements if you have a high number of connections. Quantity over quality again, much like Klout.

  • Brenda Campbell

    Where does it end with Linkedin? I think it should be enough to recommend someone you have worked with, without the need to pick and choose their best abilities. Anyone can recommend or endorse a fellow co-worker. Until the individual is in the job where a particular skill is being utilized however, the potential employer has only the say-so of the potential employee and individual who endorsed them. Yet another useless tool that will not serve any purpose other than to create more clutter of an application that was working fine until someone decided that it needed more of a social media component. If this continues, I will be pulling my profile.

  • Hi Jason, I’ve spoken about it at recent networking events too as I’m not sure how effective and useful this will be in the long run, but it certainly won’t be a bad thing.

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  • Dbelle

    I believe recommendations when I read them, as the author took the time to write something specific about the person they are recommending.
    The endorsements are random attributes that LinkedIn gives you the chance to endorse. I am realistic and honest in my endorsements, but I’m not sure if this isn’t going to turn into a “like” feature for our friends and co-workers. Therefore, I wonder how credible endorsements will be thought of.

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  • Guest

    Is there any way to turn off the emails of endorsements?  I’m getting dozens of emails each week that so-and-so has endorsed me – usually three or four per person as each endorsement of a skill generates a new email. I can’t find a way to turn the emails off.

  • Brenda Campbell

    To turn off Email Notifications, you should be able to do this by hovering over your name in the top right corner of Linkedin and clicking SETTINGS and then ‘EMAIL PREFERENCES’. Hope this helps.

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  • Patrick Rafter

    Enjoyed your article.
    One question I do have about the new LI Endorsements…. LinkedIn keeps putting up a popup which shows a group of 6? of my contacts asking whether I want to endorse one or all of them for specific skills from their profile.  For whatever reason, LI keeps serving up the same collection of contacts over and over again.
    Any idea how I can tweak this to offer a broader assortment of contacts?

  • Malcolm Martin

    What concerns me is that some of my skills get a negative % rating. It is the skill that is being rated (I think) but a causal observer may conclude it is a comment on me. Very confusing and misleading. Do we really need this facility?

  • I had the pleasure of having my account temporarily restricted on LinkedIN because they thought that me endorsing a lot of people is suspicious activity. Luckily they removed the restriction after about 2 weeks of e-mails to their support, but it is a good warning not to become too enthusiastic about it.

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  • Tamara

    I agree –

     I only endorse people I know and from interactions am sure they have the skills. 

    I understand what your saying, however it is also important to keep in mind LinkedIn is for professional networking, so it brings a different expectation then facebook or twitter. 

    for context: I work with companies who want to increase the morale and productive of their work groups. 

    I coach Team Leaders how to build their workforce’s confidence to encourage all levels of their staff to become “solution” focused; so everybody in the company is participating to build a proactive and successful workplace. My overall goal is to mentor company advisers to enhance their team’s interpersonal chemistry and project management skills, usually within a 3 to 4 month period.

    As such; I have many people connect with me on LinkedIn because I know my area of expertise (over 20 years now) and engage in many conversations sharing my insights and knowledge – I’m chatty 🙂

     I have also taken the time to meet or skype with newer my connections.

    I believe that by following a persons conversations you can get a sense if they really know or do not know their profession and area of expertise in a more real time way. (BTW – I noticed that many people who blog either take from others sites without crediting , or have someone else write it for them)

    I know as a communication and conflict management coach, many people have connected with me saying they also deal with abrasive or  “bullying” behaviors, or those targeted by these individuals behaviors. 

    However interestingly, these proclaimed professionals never go on discussions to disclose their knowledge and understanding of the complex issues involved. Then when I meet with them I learn they have no experience in relation to what they proclaim. I would not endorse this type of person – and if they are connected to me – without an endorsement then this will speak volumes to you. 

    I think these are the types of things people need to connect.

    Ok – they have the endorsement, now if I follow them in a discussion group – do they engage in conversations, and does their actions and statements back up the endorsements?

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  • Biffl

    I too have been endorsed by people who are clearly just expecting me to endorse them in return. Naturally, I feel an obligation to do just that, even though it is not deserved. I suspect this will turn out to be a great way for people are not so good in their jobs to get what amounts to a recommendation. So there is a huge incentive for sub-par performers to endorse as many people as possible in hopes of getting endorsements in return. Which cheapens endorsements all around.

    I think this will ultimately be a negative indicator of a person’s skills. The more endorsements you have, the worse your skills.

  • Hi Linda
    Thank you for sharing this article, I did not realise the value and the best way to use it. Now i will take more notice
    bye for now

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  • marc zazeela


    Thanks for writing a clear and concise article about how and why these endorsements work. I think the jury is still out regarding their importance so we will have to wait and see if they become important or if they are merely window dressing. After all, they don’t take the time or effort of writing a recommendation and some folks regard endorsements as being similar to Facebook “likes”.


  • Ed Brophy

    Personal Branding And Profiling Your People Skills:
    The most important and the most highly paid form of intelligence in America is social intelligence, the ability to get along well with other people. Social intelligence is also known as human engineering or “your people skills”:
    Imagineer, problem solver, open minded, change leadership, never considers failure, sense of urgency, unshakable optimist, meaningful specifics, resourcefulness, open networker, takes initiative, encourages others, critical thinker, team synergy, shares knowledge…and the list keeps going.
    “Some painters transform the sun into a yellow spot; others transform a yellow spot into the sun.” -~Pablo Picasso
    “Even in lines such as technical engineering about 15% of ones financial success is due to technical knowledge and about 85% is due to one’s skill in human engineering.” ~ Dale Carnegie, Carnegie Institute, How To Win Friends and Influence people.
    Most skills belong to skill sets. You have the ability to list up to 50 skills on your profile.
    The “85%” or so of your people skills should be listed to highlight how you go about orchestrating your technical skills.
    “True effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset (the goose).” ~Stephen Covey

     Kind regards,
    Ed Brophy
    Open Endorser’s Group

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  • Quirijn Slings

    Agreed. A better measure would be the number of endorsements divided by the number of connections. That would be a qualitative measure, surely?

  • Guest

     you can click edit next to the Skills and Expertise subtitle, and then remove the ones you want

  • Guest

    Thanks Linda,

    I have been using endorsements for a couple of weeks, in a rather haphazard fasion.  Do you know if there is a way to sort my contacts to show those that I have endorsed and those I have not endorsed?

  • I am frustrated because initially my skills were not in the order that I want to be endorsed for. For instance, editing is first, whereas I’d rather have blogging or writing endorsed first. Now that I’ve gotten some endorsements, my skills appear with editing first, and lots of endorsements for that but few for writing or blogging. I want to writing or blogging to appear first as skills for which I want endorsement. There doesn’t seem a way to do that without deleting the first few skills where I’ve gotten a number of endorsements.

  • Ed Brophy

    Saying YES to endorsements on Linkedin:

    Have you tried getting Linkedin or God on the phone lately? 

    Humans don’t come with instructions, neither do skill endorsements. I don’t feel bad though, even Dorothy from Oz was never told about the magic of the ruby red slippers because, “she had to learn it for herself.” 

    This is my view on personal branding and endorsing people on Linkedin: 

    A complete stranger from a resume service will beef up or ‘reframe’ your skills and qualifications on your professional resume. Why? 

    …Because, unfortunately, people from professional resume services have seen from the people they sometimes fail to help get hired that: 

    Employers don’t hire employees, they hire certainty. They hire trust and likeability, they hire perceptions and reputations. 

    How you are known to employers is your most valuable asset when seeking employment, not necessarily how good your work or skills really are. 

    Like marketing Coca Cola or Pepsi, personal branding often works the same way for why people choose one employee and not the other. 

    Do you suppose Britney will ever join and endorse people on Linkedin? 

  • Yadegun

    Dear all,

    I will certainly appear as a “strange guy” considering you seem all passionate and expert in social media, but I use LInkedIn “just as” an always up-to-date repository of professional contacts. I don’t want to share anything about me (if we are connected you know me), and am refusing most of connection proposals (useless to be connected to all people in your own company or people you will never meet again right ?)

    So what’s the problem with one-click endorsements (cf your question in #4, Linda) ? The bad thing is that feature allows OTHER people to give information about ME. Sure I can choose to hide my endorsements from public profile, but this is not set by default and it matters a lot from a privacy standpoint. But who cares of your privacy if you’re on a social media service ? It’s all or nothing right ?

    Degun (Is this not my real name 😉

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  • Robert Chambers

    Hi Linda,

    I appreciate your well detailed suggestion, although it looks like I am a little late to come across it. I have been using this feature to reconnect with people that I have not talked to in a while but I never thought about listing my skills in the order that I wanted them to appear for my endorsements, so I’m glad I came across your post because at least I can change it now. Thank you again!

  • Linda, Thank you for the article.  Question: I have a connection who only has three skills listed.  I’d like to add another skill to their profile, but I don’t see how.  I know this is possible through the “Type another area of expertise” option when I am presented to approve the skills of a random first-degrees connection (as seen in a screenshot above, under your heading, “#2: Endorse and Be Endorsed”).  However, do you know how I can accomplish the same effect without waiting for a particular person to randomly appear in the rotation?  Thank you, James Carroll

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  • Jsalcines

    Very informative and useful. As always, Thank you for your great ideas!

  • Bevstar77

     I agree. They have control over whom is asked to endorse you, which is deameaning.  Also, it ends up with skills you may not be prioritizing are getting more endorsements then skills you want endorsed.

  • Renard

    The pros are that if I am endorsed or I give an endorsement, I’m on the radar, it reminds me to keep my page up to date with new skills and remove ones that are less relevant. The biggest con is that it is becoming as easy as “like” on FB but I cannot honor skills on a stranger’s profile with much honesty. That can hurt my credibility if there’s is false. Written recommendations carry more weight and strengthen connections more effectively.

  • A lot of people commenting on this acticle say endorsements cheapen recommendations as if they are the same thing. Since endorsements and recommendations are separate things, you can look at both to get a better picture. Endorsements show you how social a person is and their general reputation in specific skill areas, with the understanding that it is less valuable than a recommendation. But if someone has both endorsements and recommendations, then there is more credibility to both.

  • JP

    Agree with all the comments below.
    This feature should be quickly removed from LinkedIn !

  • Jane Lee Pankovitch

    I am pleased to receive some guidance about the endorsement feature. I think it should include a comment section so that the endorsement can be justified with an example or demonstration of how the skill being endorsed has been observed.

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  • Kris

    Regarding #4, I like the option of hiding endorsements. Some of my family members endorsed me for things and I didn’t want nepotism to creep into my profile.

  • Terry Jackson

    I don’t completely dislike the endorsement feature, although I would have preferred it to be a little less “in your face” when you try to view someone’s profile. I believe people may feel as though they need to leave an endorsement for you if they are going to show up as having viewed your profile (at least from co-workers, past and present).
    An endorsement feature that requires more determination to give would be preferrable. It could even be a question at the beginning of the profile, after the name and title heading, phrased as something similar to, “Would you like to endorse (name of person who’s profile you are viewing) on a skill set listed?” And then have a drop down box with a list of skill sets that is defined by the profile owner.

  • Bryan

    Not a fan of endorsements because they lack any measure of authentication or integrity. Worse, they interfere with the order in which I want my skills and expertise to appear, unless there’s a means that I don’t know about to disable the way that LI ranks them by number of endorsements. It would be better to be able to drag them in the order you want regardless of endorsements. However, if you want to be “in the game” it appears that you are better noticed with a whack of endorsements, regardless of their credibility. I would never endorse somebody for a skill I had not seen personally demonstrated at a professional level.

  • nmbrown

    I can’t see 6 tips…

  • Henrie

    This is a good discussion. if users are clicking endorse as if it is a like button – it does cheapen the point of an endorsement. I don’t just click endorse because I know someone- I only endorse if I know the person has the skills.

  • Sharon Simone

    About endorsements: I am rather new to Linkedin so I am on a learning curve. I have noted that endorsements seems to be easy to give–the top of my profile when I open it gives me endless options to endorse. What I TRY to do is go view the profile of those who I am invited to endorse. I actually read through the profile to see what these folks have accomplished. You can get a good jist as to the likelihood that one of the endorsement categories does or does not apply to these folks. So, I am experimenting at the moment. Of course, recommendations are clearly better–and the do take more time. I’m pondering how to increase those by asking key people to recommend me who really know my work!

  • April

    Thank you for the tips Linda. These are helpful in understanding endorsements on LI. Question: is there a way to reorganize my skills in order of importance to me after I’ve been endorsed for some of them? I wish I had seen this article before I entered my skills – they are not in priority order. Thanks.

  • Joffre

    endorsements…It should be honest and unbiased opinion based on facts or
    trustworthy knowledge. To me does not make sense if you never work with that
    person, or have knowledge of professional, life history, strengths, skills etc.
    .. and give him some endorsement. Unknowingly why writing something you are not
    sure ? Endorsement must be used ethically and correctly, this can give an
    indication of the knowledge , skills or strengths of one professional profile
    or facts of a person that you want to highlight. Each done endorsement must
    assume you worked with or have seen the skills expressed in previous or actual
    work, based in facts, results, presentation, or documented professional
    history. Instead, the improper use of this tool, it results against your own
    credibility in opening your consistence to doubt… a real ‘boomerang’ in your
    professional image.

    the truth wins ! so when the endorsement is done under professional and ethical
    standards is an appreciated and valuable recognition.

  • Maraz

    You have no idea how employers use Linkedin. These endorsements are glorified facebook likes.

  • Michele McArdle

    Sandra, I have similar concerns about endorsements but I like other aspects of LinkedIn. So far I have not really derived any real benefits by being on LinkedIn but I am prepared to give it a little more time. My other concern is that once again we are all spitting out information but not really listening to each other.

  • Greg Wright

    I note that there is a battle here, do I or do I not ENDORSE?
    It has been a question for all to ponder and this is my approach. 1.ask for some clarity as to what made the endorser do so for that particular skill? 2 ask them how they gaged my skills in those areas?

    After those questions, I ask a question that focussed on the business things that I want the person to talk about and open their thinking on my terms( kindly of course )

    I have had no negative responses to this process and some fantastic and positive relationships have begun!

  • arjun

    linked in has abundant opportunity.. but the exploration is just very limited..

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  • Ginger

    How do you endorse someone for a skill they haven’t listed yet?

  • Ed Brophy

    Concerning the skill endorsement feature. The most effective way into the mind of Linkedin users is not with words at all, it’s with a visual that has emotional appeal.

    When you think of “likes,” you picture and associate the inviting thumbs up.

    Even in most conversations, the first most important element to bridge trust and understanding is rapport and likeability.The subject matter of a conversation or relationship then, is only a secondary element.

    An endorsement icon must be created to establish rapport and likeability. As you know appealing visuals have emotional power.