linkedin ads : Social Media Examiner

Do you advertise on LinkedIn?

Have you considered LinkedIn advertising and want to learn more?

To discover everything there is to know about LinkedIn ads, I interview AJ Wilcox.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on LinkedIn. In addition to managing accounts, AJ also specializes in LinkedIn ads training.

AJ explores the different types of ads available on LinkedIn.

You’ll discover what B2B marketers need to know about advertising on LinkedIn.

podcast 219 aj wilcox linkedin ads

Listen as AJ Wilcox shares what marketers need to know about advertising on LinkedIn.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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social media how toAre you looking for more leads from LinkedIn?

Want to use LinkedIn ads to help?

LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message.

In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business.

targeted linkedin ads

Discover how to reach your target professional audience using advertising on LinkedIn.

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social media book reviewsAre you a LinkedIn newbie?

Do you struggle to network and show off your expertise?  Do you want to secure new business?

If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume.

It contains more valuable information about a contact than you could imagine.

All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her.

opportunity ahead sign

LinkedIn contains information that offers great business opportunities. Image source: iStockPhoto.

LinkedIn Relevance

Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. He has a sales background and was the first person at his company to use LinkedIn.

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social media how toWith more than 100 million users and counting, LinkedIn is a flourishing social media platform for business professionals worldwide.

That’s great news for B2B marketers, because LinkedIn is much more than just a bunch of résumés.

LinkedIn advertising is a huge opportunity for lead generation for B2B companies. Business messages are well-received in LinkedIn’s professionally focused environment.

In addition, LinkedIn lets marketers target ads to users by important B2B demographics such as job title or industry or even focusing on members of particular LinkedIn groups.

This is different—and arguably better-suited for B2B—than Facebook ads, which typically target users by lifestyle interests (such as gardening, music or religion).

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