social media how toAre you looking for blog post ideas?

Would you like some direction to inspire your editorial calendar?

Although it may be challenging to come up with new blog post ideas, there’s a lot you could write about.

In this article I’ll share 10 ideas to inspire your business blog content.

10 ideas for blog post inspiration

Discover 10 ideas to inspire blog posts.

Listen to this article:

#1: Answer Common Questions

All businesses, regardless of industry, have their own frequently asked questions. These are either directed at the owner or manager, the sales team or customer service employees.

Rather than have your team answer these 10 or 20 common questions over and over again on the phone, in person or through email, turn them into blog topics.

Write a blog post to answer each of your frequently asked questions. It saves you time, while solidifying your status as an expert.

Also, consider incorporating the questions into your blog post titles.

This vinyl replacement window company took a common homeowner concern and turned it into a post.

post answering common questions

Answer common questions in your blog. You’ll build trust and solidify your status as an expert in your field.

Answering your customers’ FAQs through blog posts is not only a time-saver, it may lead to additional sales down the road.

Once you have enough common questions posts, add a FAQ page to your blog where you list the questions and link to the blog posts with the answers. Update the page as you answer more questions.

#2: Create a “How-To” Post

How-to articles make excellent posts. First, they’ll do well in Google searches. Plus, educating your audience on how to use your product or how to do something related to your niche is an excellent way to pique their interest.

For example, this men’s formalwear company created this blog post with images on how to tie different styles of neckties.

how-to blog post

A reader who learns how to do something from you will likely return to your website for more tips.

This type of post is another way to share your expertise with your current and potential customers.

#3: Make an Announcement

It’s important to limit promotional content on your blog, just as it’s important to limit your promotional content on social media.

However, a blog post is a great way to share company news with your readers. Share detailed information on new hires, store openings, new products and services, sales and promotions. If your business receives an award or does company-sponsored community outreach, write about those too.

Posting company announcements on your blog also makes that news more shareable on social media.

#4: Host a Q&A

Q&A posts change up your typical blog post content, while providing a more personal angle on your business, brand or industry.

This Q&A–style interview from The Blueprint with Ayah Bdeir, the founder of littleBits, an open-source library of electronic modules, gives readers insight into her background and motivation.

question and answer blog post

When you interview industry leaders on your blog, it gives readers extra insight into their background and expertise.

There are a variety of ways to use a Q&A format for your business blog.

  • Interview a new employee. This can be especially beneficial if you’ve appointed a new top-level manager at your business, and want to share what the changes might mean for current customers.
  • Interview industry leaders. They can express expert opinions on significant industry happenings.
  • Interview a happy customer. Ask him or her to share personal experiences working with your company.

The Q&A format is a nice change of pace from typical essay posts for the writer, as well as the readers.

#5: Feature an Employee

Help customers and potential customers get to know the “who” behind your brand by featuring employees. This will strengthen the connection and loyalty between customers and your business. Be sure to include the employee’s picture.

post featuring employee

Shine the spotlight on your employees.

This blog post approach is a win-win. When you feature employees who go the extra mile or highlight their accomplishments, it also serves to bolster employee morale.

#6: Review a New Product

To maintain your status as an expert in your field, you need to provide your readers with the latest news and information. Do product reviews to keep your audience informed.

Companies are always trying to improve their products, and release the latest versions to the marketplace on a regular basis. It’s especially true in the tech world, though it does apply to a variety of industries.

This product review from Home Theater Solutions discusses improvements made to the Nest Thermostat. It highlights the features that homeowners would find valuable. If they choose to purchase it, they can call this installation company to do the work.

product review blog post

Review a product related to your business to help potential customers, and possibly turn them into current customers.

Publishing reviews of products related to your business provides customers with valuable information on the pros and cons. It also helps them make informed buying decisions. If they choose to buy the product from you, that’s even better.

#7: Compare Products

Product comparisons are similar to product reviews.

When customers or potential customers narrow down their buying decision to two different choices, they look to experts to guide them. Write blog posts that compare popular products to one another.

product comparison blog post

A quick Google search for a comparison between social media management tools Hootsuite and Sprout Social yields more than 22,000 results. There are many competitive products that would make informative blog posts.

Blog posts discussing product comparisons aid customers in making their final decisions.

#8: Educate Customers

If you feel like your industry isn’t exciting enough to blog about, think again. People constantly search the Internet for information on all topics that impact their lives, no matter where it lands on the “excitement” spectrum.

The blog post below, written by a New York attorney who specializes in small business law, is about choosing the type of legal entity that is best for your business. Scintillating topic? Probably not. Necessary? Definitely.

consumer education blog post

While discussing the ins and outs of S corporations and LLCs is not exciting, it is a significant decision many business owners face.

Share your expert knowledge with your readers so they can learn (and benefit) from your blog posts.

#9: Compile Top 10 Lists

People love lists. Lists concisely assemble a lot of information into one place. Whether they consist of top websites, products, resources or tips, lists serve as a resource guide for your readers.

Incorporate links to your products or services, website pages or previously published blog posts into your lists. Create lists of external resources, internal links or a combination of both.

#10: Repurpose YouTube Videos

One of the most recommended content marketing tips is to create more videos. Given how much time, effort and planning goes into creating just one video, it’s best to utilize that content in as many ways as possible.

Each time you upload and optimize a video for your YouTube channel, copy and paste the embed code into a new blog post.

How to Embed a YouTube Video on a Blog Post

To locate the embed code on your YouTube video, click Share > Embed. Copy and paste the line of code that begins with “<iframe width” into the text view of your blog post.

repurposed video blog post

Copy and paste the YouTube embed code into the text view of your blog post.

If you need to adjust the size of the video to make it fit better on your blog post, click on Show More to view custom-size fields.

repurposed video blog post dimensions

Make your video as wide as possible for optimal viewing on your blog.

Enter the desired width into the first field. As you click out of that field, you’ll notice that YouTube auto-fills the correct height into the second field. This will keep your video’s width-to-height ratio correct.

The embed code will change to reflect your new video width and height.

Write text in your blog post both before and after your embedded video. This description will add context for your blog readers.

For example, Andrea Vahl did a “Grandma Mary” post with step-by-step information on how to put a fan page in a Facebook Interest list without liking the page. Near the end of her blog post, she included her video showing the same process.

repurposed video blog post with text

Add text to your video blog posts to give your readers information in multiple formats.

Give videos new or extended life on your blog. Repurpose old videos and then create new ones with your blog in mind.

Some Final Thoughts

Blogging for business has countless benefits. It’s a platform to offer expert advice and insights into your company. A business blog also gives you content and links to share on social media.

Experts, use these blog post types for inspiration. Find interesting ways to share your knowledge about your company and your industry in a variety of blog formats, and you should never be at a loss for words.

What do you think? How do you generate ideas for your blog? What types of posts do you write? Which posts do your readers respond to most? Share your experience and advice in the comments.

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  • Great post Liz! I see so many of my clients having a headache about coming up with new content for blog posts. Whereas in reality it’s just about thinking outside the box – all those items (employee presentations, interviews, videos etc.) make all a great blog post and a valuable information for their clients…

  • Liz

    I agree. It’s almost like clients can over-think it. 🙂 There really is so much blog topic inspiration around them.

  • Great post Liz! Love all the different industry examples – inspiring! And thanks for the shout out to Grandma Mary 😉

  • Liz

    Thank you, Andrea! Gotta love Grandma! 😉

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  • Great post Liz 🙂 You mention some super ideas. Thank you.

  • wilma2

    The problem I always have is that I am a web coder/designer. How do I use these guides to help me? I mean I can not have a how to or compare or even review. Is there a way to use these guides for my company?

  • Liz

    Thanks so much, Andy!

  • Liz

    Hi Wilma,

    Here are a few ideas that may help. What about tips for choosing a layout/theme for a website, how to make a site user-friendly, “Must Have” website features, simple tutorials for using plugins or adding linked social media icons to a website. Do any of these ideas help?


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  • Donna Hegdahl

    Great ideas – love it. Addresses a challenge many face.

  • Remagineit

    Fabulous post Liz. Thank you so much. I’m now thinking of tying in the How To with Video content – should make the blog so much more interesting for customers (and me)

  • deb1221

    Great post, Liz. I particularly like #1, answer common questions. There are so many great comments and questions posted by readers. it’s a great opportunity to tap further into the varying thoughts about the subject matter.

  • Great ideas! Today, I spoke with someone about re-purposing content.

    I generate ideas by:

    1. Reading blogs, books, magazines. and newspapers.
    2. Listening to podcasts.
    3. Listening to the conversations around me. I don’t mean to eavesdrop but some conversations spark great ideas.
    4. Reflecting on conversations I’ve had.

    I like to write How To and List posts. I’d like to interview professionals for a post. I haven’t done this in a while.

  • Great range of options; I rarely am at a loss for ideas (it is more of a problem for me to have the time to WRITE the blog post!!), but I like the different purposes of the multiple types of ideas that are suggested…I haven’t thought of that aspect of it as much as I should.

  • Jonathan Weberg

    This is a wonderful topic to post about. As a blogger myself, it can always become difficult to think of interesting and interactive posts. Definitely will take some ideas away from this.

  • Liz

    So glad to hear it! Yay! 🙂

  • Liz

    Perfect example of integrated marketing — make all those marketing tools work together!

  • Liz

    I’m so glad you found the post useful, Deb!

  • Liz

    Thank you! So glad to hear it, Jonathan!

  • Liz

    It sounds like you already have excellent sources for post ideas!

  • Liz

    Ah, yes…the ever-elusive time to write! 😉

  • so good, thank you very much

  • Great piece of information on how to give variety to our blog or our client’s blogs. Thank you.

  • Janet Kafadar

    Awesome post – really easy and super simple things to do – thank you 🙂

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  • Liz

    Thanks for reading, Brian!

  • Liz

    Thank you, Janet!

  • Liz

    Thanks, Pablo! Yes, variety is a good thing with business blogging. 🙂

  • I jot them down in Evernote and Notepad.

  • Liz

    That’s great! Nothing is more frustrating than forgetting a blog post idea. I usually create and save a new draft when I get new ideas.

  • I’ll do that as well. Or I’ll create an Ideas post in WordPress, so they’re at my fingertips. 🙂

  • Liz

    Exactly! Whatever works – just get those ideas recorded somewhere! 🙂

  • Excellent information!! As I was just sitting here trying to think of blogging ideas… perfect timing! 😉

  • Liz

    So glad it worked out so well! 😉 Thanks for reading, Misty!

  • Great post! I am always in search of new post ideas as a writer who is fresh to the scene. I have been talking about writing a blog and podcasting for so long now, so I am really enjoying it now that I stepped up to the plate… However sometimes with life happening around me, I need some inspiration and just simple education on the types of posts I should be writing. Always amazed when I see more that I didn’t already think of or have found in other places. Great insights! And I will be adding a few of these to my list of blog post style options Thank you!

  • Awesome! Great ideas. I find there are never an endless amounts of ideas to write about. . . it’s actually writing it that I need to get on LOL! 🙂

  • Liz

    That’s awesome to hear! I’m very glad this article has given you some additional writing inspiration, Daniel!

  • Liz

    Unfortunately, having the ideas but finding the time to write can be its own problem. 🙂

  • Shiju P John

    Thank you Liz. This is indeed a great post. I’d like to start a website where users can vote for the best items in different categories. So I wanna know how can I market the website. I know it is impossible to get organic traffic. So what can be the marketing strategy? Help me please

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  • These are amazing tips Liz. Repurposing material is what I’ve been doing. Collecting my best masterpieces and looking at some of the questions people ask me regarding social media.

  • Evon Robinson

    Great audio Liz! I am new to the creation of blog posts, but would like to incorporate this into my website to share information about my niche and bring me closer to my prospects/customers. Would love to learn more.

  • Vijay Kumar Dubey

    Really great post Liz , love all different industry Examples. Thank you for great idea.

  • Shubham Thapa

    Great post :D.thanks a lot for these valuable ideas.

  • Rachel

    Hey Liz,

    Thanks for this. I am always on the look out for new content ideas. I have not done an interview yet, or a Q&A. But it is great food for thought. When I first started blogging, I really could not understand why there were so many posts on this subject. I wondered what all the fuss was about. I thought haha I don’t have this dilemma. Now it is haha to me. I thirst for new ideas that I can sink my teeth into.


  • Jade Sambrook

    This is a great read! I only have a personal blog and I found that the majority of the suggestions listed can apply to a personal blog just as much as they would apply to a business type blog.