In this video I interview Mark Schaefer, author of the Return on Influence and The Tao of Twitter.  Mark is also an MBA teacher at Rutgers University.
Mark shares how social media influence impacts businesses today. You'll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
- How to create influence through your content
- When brands consult your Klout scores
- How businesses leverage word-of-mouth influencersÂ
- What businesses can do to use social scoring
- Three things to improve your influence scores
- The content formula RITE: Relevant, Interesting, Timely, Entertaining content
- Why Twitter is now being adopted by new demographics
- How to use Twitter as a “building block” to start growing your social influence today
Connect with Mark on Twitter @markwschaefer and check out Mark's blog {grow}.
What do you think? Do you track your Klout scores? What tips do you have to share about growing your social influence? Please leave them below.
Attention Agency Owners, Brand Marketers, and Consultants
Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.
Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.
Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.