How to Influence People With Social Media

social media expert interviewIn this video I interview Mark Schaefer, author of the Return on Influence and The Tao of Twitter.  Mark is also an MBA teacher at Rutgers University.

Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to create influence through your content
  • When brands consult your Klout scores
  • How businesses leverage word-of-mouth influencers 
  • What businesses can do to use social scoring
  • Three things to improve your influence scores
  • The content formula RITE: Relevant, Interesting, Timely, Entertaining content
  • Why Twitter is now being adopted by new demographics
  • How to use Twitter as a “building block” to start growing your social influence today

Connect with Mark on Twitter @markwschaefer and check out Mark’s blog {grow}.

What do you think? Do you track your Klout scores? What tips do you have to share about growing your social influence? Please leave them below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »




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  • http://brandyousocial.com/testimonials/ Megan

    Nice video! The RITE formula is especially interesting and useful information to keep in mind on a day to day basis!

  • http://brandyousocial.com/testimonials/ Megan

    Nice video! The RITE formula is especially interesting and useful information to keep in mind on a day to day basis!

  • http://www.reconnective-health.com/ Sima

    Thank you for the great ideas! I love your P2P approach. 

  • http://www.reconnective-health.com/ Sima

    Thank you for the great ideas! I love your P2P approach. 

  • keithdshrock

    Great To see An OLD School MBA – Using Social Media Marketing.
    Thanks for The Interview.

    Social Media Keith

  • keithdshrock

    Great To see An OLD School MBA – Using Social Media Marketing.
    Thanks for The Interview.

    Social Media Keith

  • DM

    Thank you for sharing 

  • DM

    Thank you for sharing 

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Megan!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Megan!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Yes, person-to-person is a big deal.  Thanks for leaving a comment Sima.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Yes, person-to-person is a big deal.  Thanks for leaving a comment Sima.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Keith.  Mark is one smart guy!

  • Mel

    Thanks for sharing. Great ideas that I’m going to use in promoting global campaign to get more research for brain cancer thru #BrainTumorThursday 

  • Mel

    Thanks for sharing. Great ideas that I’m going to use in promoting global campaign to get more research for brain cancer thru #BrainTumorThursday 

  • http://www.facebook.com/kristine.theriault Kristine Theriault

    So true! It doesn’t matter who or where we are we can have influence. I own my own business and I hire freelancers to do projects for me. I’m currently using Bitrix24 right now as a social workplace intranet, and this lets me see and communicate with them in real time. My employees feel like they belong even though we are miles away. 

  • http://corpina.org/ Danny

    I love the explanation of the “RITE” concept.

    In my experience, “T” is the most important of the 4. Without it, the other 3 could be meaningless.

    Great video, Michael!

  • http://corpina.org/ Danny

    I love the explanation of the “RITE” concept.

    In my experience, “T” is the most important of the 4. Without it, the other 3 could be meaningless.

    Great video, Michael!

  • http://leaderswest.com/ Jim Dougherty

    Michael, another really fantastic video with one of my favorite bloggers.  I love how Mark started out storytelling and then you were able to effortlessly move the conversation into some analysis.  It was such a quick ten minutes – thanks to you both for your insights!

  • http://leaderswest.com/ Jim Dougherty

    Michael, another really fantastic video with one of my favorite bloggers.  I love how Mark started out storytelling and then you were able to effortlessly move the conversation into some analysis.  It was such a quick ten minutes – thanks to you both for your insights!

  • Jorgen Poulsen

    Hi Mike,

    hope you’re doing well.

    Another big difference between Twitter and Facebook is the ability to cut out all the noise by using search queries. Twitter is an amazing place to find RITE content if you know how to set your queries the right way.

    Jorgen 

  • Jorgen Poulsen

    Hi Mike,

    hope you’re doing well.

    Another big difference between Twitter and Facebook is the ability to cut out all the noise by using search queries. Twitter is an amazing place to find RITE content if you know how to set your queries the right way.

    Jorgen 

  • http://twitter.com/cuesocialmedia CueSoMe | Sonya Cole

    I personally think Klout is still too easily manipulated to be considered a real gauge of influence on social platforms. It needs to take a leaf from Google’s book and take a longer term view to determine influence.

  • http://twitter.com/cuesocialmedia CueSoMe | Sonya Cole

    I personally think Klout is still too easily manipulated to be considered a real gauge of influence on social platforms. It needs to take a leaf from Google’s book and take a longer term view to determine influence.

  • http://allmarketingsolutions.co.uk/social-media-marketing-services Ayaz

    HI Great Post!

    Certainly influencing on social media people content is the king if you have produce high quality content than its easy to influence but interacting through comments have also great importance. 

  • http://allmarketingsolutions.co.uk/social-media-marketing-services Ayaz

    HI Great Post!

    Certainly influencing on social media people content is the king if you have produce high quality content than its easy to influence but interacting through comments have also great importance. 

  • http://twitter.com/EatOurFudge Bumblebee Chocolates

    I did not know there was such a thing as search queries onTwitter.  I must go look this up.

  • http://twitter.com/EatOurFudge Bumblebee Chocolates

    I found this intervew very helpful, I’m on Klout but I have not dug in and learned how to really use it.  My goal is to build relationships through my social media outlets not just an audiance.  Obviously engagement helps me know if I’m on track, I think Klout will help me out too.

  • Scott Aughtmon

    Great interview.  By the way, Mark’s book “Return On Influence” is great.  I especially liked the section on “Content & Social Proof” where he described the need to be “omnipresent” (leverage multiple customer touch points) and “relevant” (every form of content has to be consistent in order to break through the clutter in a relevant and authentic manner).

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