social media how toDo you want a bigger Facebook audience?

Are you looking for ways to bring attention to your business on Facebook?

If you’re sharing good content but aren’t seeing Facebook audience growth, keep reading.

In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.

eight tips to grow your facebook audience

Discover eight tips to grow your Facebook audience.

Listen to this article:

#1: Add a Facebook Like Button or Box to Your Website

People who visit your website are highly likely to become fans of your Facebook page. But how to move them from just visiting your website to liking your page on Facebook?

The easiest way to get a like from your website visitors is to include a Facebook Like button on your website. Using the button allows visitors to like your page without leaving your website. What could be easier than that?

To configure your Like button, simply follow the link above and enter the URL of your Facebook page. Then add the code to your website in the appropriate place.

facebook like button creation

Create a Like button for your Facebook page.

You can place the button wherever you like on your website—perhaps in the sidebar, header or footer.

You can also add the Facebook Like button to thank-you pages that appear after someone signs up for your mailing list, submits a lead form or makes a purchase. Since those visitors have already connected with your business in one manner, they will likely connect with you on Facebook as well.

#2: Include Your Facebook Page in Guest Author Bios

If you publish content on other websites, use your author bio to promote your Facebook page.

author bio like button

Some blogs offer a Facebook Like button for your page with your author bio.

When filling out your author bio or profile on a website where you contribute content, look for a place to add your Facebook page link. If there’s more than one field to enter a link to your Facebook page, enter it multiple times. Some sites use plugins that will only pull from one field or another.

#3: Connect Profiles With Pages

Here’s a simple thing you (and every company employee) can do to promote your Facebook page: Add your company as your current employer in your personal profile’s Work section. When you do, you’ll be linking directly to the company page so others can click over at will.

It’s easy to add the link. Go to your personal About page and edit your Work and Education information. Click Add a Workplace and select your Facebook page as the company.

editing profile work and education

Choose your Facebook page as the company.

After you enter details about your position, check the “I currently work here” box and choose the dates as applicable. Make sure the visibility is set to Public and click Save Changes.

What this does is ensure that there’s a link to your Facebook page everywhere your profile appears on Facebook.

company showing in personal profile comment bio

Pages are linked to social profiles throughout Facebook.

An additional perk of connecting your page and profile is that when you leave a comment on a website that uses the Facebook comments platform, your page is linked within that comment as well. Here’s an example from Mike Stelzner’s Launch book landing page.

company showing in personal profile comment bio

Facebook pages are linked to people on the Facebook comments platform.

When you connect your page and profile and then participate in industry-related Facebook groups and comment on industry blogs that use the Facebook comment platform, you’ll build a lot of exposure for your Facebook page that could lead to more fans.

#4: Provide a Link in Signatures

Whenever you send emails to your customers, colleagues, vendors and other contacts, add your Facebook page link in your email signature along with your website link.

facebook page link in email signature

Use your email signature to promote your Facebook page.

WiseStamp lets you create a professional email signature, like the one shown above, that links to your website and social media accounts. Alternatively, you can just create a simple email signature within your email service that says “Like us on Facebook” and links to your page.

For those who regularly post on forums, include your Facebook page link on your profile and signature for each forum.

facebook page link in forum bio

Add a link to your Facebook page in forum and community profiles.

Anyone who finds your posts helpful will either click on the link from your signature or go to your profile to learn more about you and connect that way.

#5: Share on Other Social Media Platforms

It never hurts to casually ask your audiences on other social networks like Twitter, Instagram, LinkedIn or Google+ to like your Facebook page.

facebook page link in tweets

Cross-promote your Facebook page to other social audiences.

On Twitter and LinkedIn, you can create promoted tweets or sponsored updates (respectively) to reach people beyond your followers and target the specific audiences you want to convert to Facebook fans.

#6: Promote to the Right Audiences

Instead of using the Promote Page option on your Facebook page itself, go to the Facebook Ads Manager and create an ad to promote your page. Facebook ads allow you to target your page promotion ads to the specific audiences you want as Facebook fans.

facebook page like ad creation

Use the Facebook ad dashboard to set up an ad to promote your page.

By using Facebook ads, you have the opportunity to tap into Facebook’s powerful audience targeting options. For example, you can target your promote page ad to CEOs who live in New York City who like pizza. Or target female dog owners in the United States. You can even target your ad to homeowners in Nebraska who also own a motorcycle. The options are endless.

facebook ad targeting

Use targeting options to get the fans who are most relevant to your business.

With custom audiences, you can also target page ads to your email list subscribers, leads, customer database and website visitors who don’t already like your page. As I mentioned previously, people who are already familiar with your company are apt to like your page, so it makes sense to seek them out.

You can also use the Ads Manager to promote updates from your page and links to your website to your target audiences. Those ads will include a Like button that people can click on to like your page.

facebook page like ad example

Use other ad types to encourage people to like your page.

Even if people familiar with your business aren’t interested in your post or website link, they’ll be reminded that they haven’t liked your page yet and may do so when they see the ad.

#7: Interact as Your Page

Most users peruse Facebook as themselves (using their personal profile), but if you’re looking to grow your page’s audience, consider using Facebook as your page.

Use the drop-down at the top right of your Facebook dashboard, and choose to use Facebook as your page instead of as your personal profile.

dropdown menu options

Use Facebook as your page to garner more attention.

Once you’ve chosen to use Facebook as your page, you can go to other related pages in your industry (but not competitors, preferably) and comment on those pages’ posts as your page. This way, you’re bringing attention to your page, not your personal profile.

Those who enjoy your comment can visit your page or like it directly by hovering over the page name by the comment.

page comment on facebook update

Comment as your page on other Facebook pages.

You can also use your Facebook page to comment on some event pages, as well as public posts that your page has been tagged in (even if the original post is from a personal profile).

#8: Create Facebook Groups

Facebook groups have several benefits. For example, most groups on Facebook get a higher organic reach than pages do. That’s partly because when people join a group, notifications are already set and they’ll know when new posts are added in the group (fans have to set up page notifications manually). Other perks include sharing files with your group members and tagging other members for conversational purposes.

In groups you’re interacting with others through your personal profile, but you can focus on your business, industry and related subjects.

You can take the approach of creating a group specifically about your business or you could create general groups based on a particular industry, interest or location.

For example, Post Planner has their own experts group where they discuss Facebook and the Post Planner app, as well as share content from the Post Planner blog.

facebook group example

Create groups focused on your business or related subjects.

If you’d like to be more general, you can do that. Let’s say you’re a search marketing agency. You could create a general group about search marketing and as members join and ask questions, employees of your company can jump in and answer them.

As group members recognize the value of the answers, they’ll hover over the names of the people to learn more about them and realize that they all work for the same search marketing agency. When they decide they want to hire a search marketing agency for their business, guess who will be top of mind?

Start with great content.

If you haven’t posted to your Facebook page in a while, or you only have posts that are promoting your products, update your Facebook content before trying to grow your audience.

Why? Because if someone comes to your Facebook page and sees that it’s been months since you last posted, or that every post is a push to buy something, then they will leave without liking your page.

If you’re not sure what types of updates get the most response in your niche, try out tools like Rival IQ and analyze other businesses in your industry to see their top content on Facebook based on engagement.

If your page has a good mixture of content and isn’t overly promotional, visitors are more likely to convert to fans.

Some Final Thoughts

Posting and promoting engaging content is key to growing your Facebook audience. Share interesting news about your industry, start discussions on topics pertaining to your niche, tell special stories about your business and pose questions to get to know your audience.

But don’t just rely on your page updates for reach and leads—pull out all the stops and promote everywhere. Including a link to your Facebook presence in everything from personal profiles to signatures to ads impacts your growth.

What do you think? How do you grow your Facebook audience? What other tips do you have? Please share in the comments below!

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  • Great suggestions Kristi.

    Definitely will consider adding a Facebook group. One of our customers just shared with us that she grew her Facebook group recently to over 2000 members using messaging on Twitter. We’ve recently started over the last 3 months to ask on Twitter occasionally for folks to visit our FB page and have received 1900 likes for our Startup. We’ve got to add other strategies and will definitely add some of the above.

  • Thanks! And thanks for sharing your experience of how a Twitter campaign can support the growth of your FB presence. 🙂

  • Ellen Allard

    This was an excellent article! I’ve already used some of your suggestions. Thank you!

  • Tami Iseli

    Just yesterday I came up with an idea to set up a FB group to facilitate discussion on a topic related to my page. Thank you for validating this as a strategy – I now feel more inspired to get on and actually do it!

  • LJ Melville

    Great tips 🙂

    I’ve seen good results by adding the “Like box” directly below the main image on blog posts – the box is easily configured to the same width as your blog so it looks appealing as well !

  • Guest

    Excellent article, definitely

  • Alan Ojeda

    Excellent article!! These are great suggestions, I’ve been using some of these tips and they definitely do work!

  • I work hard to get traffic to my site – why do I want to put a like box on my site encouraging people to leave my site as soon as they get there?

  • Alicia Henderson

    Thanks for sharing. I am going to look into getting Wise Stamp.

  • Hi Kristi
    Great read. My team suggested those things to me so I thought of doing some research… and here’s what I found. I think my team and your article convinced me to go ahead with the plan. The adding of the “Like” button has also received positive reviews from what I’ve read. Thanks. 🙂

  • Tracey Westgate

    Interested to know if people are actually gaining business on Facebook? We are thinking of ditching our Facebook page to focus more on blogging and twitter.

  • Thanks Ellen! 🙂

  • Groups have been doing very well lately. Might as well get as much use out of them as possible until Facebook makes changes again. 🙂

  • That’s a great idea! Thanks LJ. 🙂

  • Thanks!

  • Glad to hear it Alan! 🙂

  • That’s actually why you use the like box or button. Button is preferable, but either way, people can like your page without leaving your website. If you just link your page to an icon, it means the person has to leave your website.

    On a side note, this is only if you want to grow your Facebook page audience. If not, then you can leave it off. Or maybe add the like button / box to a thank you page on your website where people will already be planning to exit anyway.

  • LJ Melville

    Pleasure 🙂 Hopefully someone out there also sees results if they choose to use the tip!

  • Tami Iseli

    Very true…

  • Interacting users as your facebook page is a good advice. If you use your facebook page then you are basically leaving links to your page everywhere you drop it. I have been using that strategy for as long as I can remember. Thanks for the awesome tips.

  • Hope you like it Alicia! 🙂

  • Thanks! I’m glad you’re already implementing the tips! 🙂

  • Facebook makes a great platform to promote your blogging content, so I wouldn’t ditch it just yet!

  • Glad you liked that one! 🙂

  • Guest

    ㅋㅋㅋㅋㅋ ☛


  • lillie2545


  • To my knowledge the Facebook like button is being removed by Facebook soon. The site says a new “share” like application has been developed to replace the like feature.

  • Awesome, they are great tips (I Use almost all, the one that i was not doing is the Email Signature with the like to my fan page) Thanks for sharing this Kristi!!!

  • Hey, that is a great tips LJ

  • Haji

    Thanks, Great tips

  • I hadn’t heard of that. That would be a huge change!

  • Thanks Jason! 🙂

  • You’re welcome – glad you found a new way to promote your page! 🙂

  • You’re welcome Haji! 🙂

  • The Writers Social

    To be honest with you I read all day long about social media, Facebook, Twitter and so on. This article started off like the others giving pretty common basic information. But then you hit me with beautiful #7. After reading and reading and taking action at work and on my own blog this never came to me “Interact as your page” it’s excellent advice, amazed I haven’t used this before. Thank you so much, I’m now a fan and will share this article.

  • www.Only

    This is nice……….

  • Excellent article, will definitely be trying some of the stuff mentioned. In general, Facebook gives us so many ways and ‘shortcuts’ for generating traffic, it would be a shame not to use at least some of them.

  • Nero

    Thanks so much, i just started a career path in social media and i have been looking for this kind of platform.

  • Lilieth V. Harris

    Thanks Kristi for the great read and very useful suggestions, I will certainly be making an effort to put some of these into practice. I am however mindful of the fact that Facebook can and will makes changes in how some of these features are applied, so I am going make sure I am always in my double check mode.

  • Thanks for the tips Kristi. I can’t believe I didn’t have a FB like button on my website. Now it’s there and it was easy to do thanks to the link you provided.