social media tools

Do you want to learn the fundamentals of Facebook pages?

Do you need to know more about Facebook ads?

Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.

In this article I’ll share an overview for each course and highlight the most useful information.

facebook studio edge

Find out how Facebook Studio Edge helps business owners get the most out of Facebook.

Get to Know Facebook Studio Edge

To use Facebook Studio Edge, you have to create a new account using a business email address—you cannot use a personal email address. When you have your account, you can start a new course, review a previous course or if you’re in the middle of one, pick up where you left off.

If you’re just getting started, take a look at the top navigation bar. This is where you’ll find the sections of the course you’re currently taking so you can easily find a specific topic.

If you try to skip around, you can’t progress through the course. You have to go through all of the course lessons in order.

facebook studio navigation

Review the navigation to what topics a course includes.

In addition to the main lessons, some courses offer additional resources and guides. Scroll down to the bottom of the course or lesson page to access helpful links.

As you progress, each course has pop quizzes that require you to answer questions about the content and apply what you’ve learned. When you pass the quiz, you go on to the next lesson.

facebook studio pop quiz

Take the pop quizzes to test your new knowledge.

Now that you have a pretty good idea of what to expect, let’s dive in to see what each Facebook Studio Edge course offers.

#1: Page Fundamentals

Note: Facebook recently made design changes to the business page layout that affected image size requirements and where apps appear on the page. Facebook Studio Edge has not yet updated this information, so keep that in mind as you go through this course. 

Page Fundamentals covers the basics of the business page layout, including the cover photo, profile image, apps and posts.

If you want to know how to feature or highlight a post, this course also covers how to star a post, create a milestone post and pin a post to the top of your page.

As you progress, you’ll learn about one of the most important components of your page: the Admin Panel.

facebook studio admin panel

The Admin Panel gives you one central location to view all of the important info on your page.

Facebook compares the admin panel to a control room—it’s where you manage your page and access additional information about your page. You can get a snapshot of your page’s performance, view notifications or messages and more—all from one central location.

#2: Page Insights and Metrics

The Page Insights course gives you a complete overview of how to read and interpret your page’s analytics data (or Insights).

Insights provides valuable information about your page and your fans. You can review data to find out what time of day your fans are most engaged, which posts are most popular with your fans, etc.

facebook studio insights section

Page Insights lets you keep track of your fans and engagement.

When you’ve made it through this course, you’ll have a solid understanding of Insights and be able to make informed decisions about how to manage your page.

Use the Page Insights Product Guide (bonus material) to learn more in-depth information about Insights.

#3: Align Strategies to Objectives

This course helps you clarify your company’s mission and how it aligns with your marketing objectives. Once you have your mission and objectives in place, you’ll identify your timeframe for meeting those objectives.

Having a clear vision of your mission, objectives and timeframe is imperative as you develop your Facebook page strategy.

facebook studio objectives

Identify your marketing objectives before you begin a Facebook page campaign.

The bonus material for this course provides information about Facebook Brand Permissions. If you’d like to use the Facebook logo for other forms of media or on your own website, visit the Facebook Brand website to get the proper guidelines, logo files, etc.

#4: Conversations to Engage & Retain

This course is focused on helping you understand the role conversations and stories play in maintaining engagement on Facebook. You’ll discover what kinds of updates to post and how to motivate your fans to engage with your page.

Of course, when you’re talking about conversations and engagement, voice is important.

facebook studio brand voice

Choose the voice of your brand by choosing words that describe the voice of your company.

Facebook Studio Edge gives you advice on choosing the right voice and how to use that voice in your updates. You can choose examples such as Expert, Playful, Casual or Passionate so you can decide which type of voice is right for your business.

#5: Facebook Advertising Options

Note: Facebook Studio Edge mentions sponsored stories, which are no longer offered as a Facebook ad type.

Facebook Advertising Options covers all of the basics, but it also gets pretty technical. No matter how familiar you are with Facebook ads, you’re bound to learn something here.

In this course you’ll discover best practices for creating Facebook ads and the differences among an Insertion Order, Power Editor and Facebook’s Self-Serve Ad Tool (the Ads Manager).

facebook studio ads section

Understand the purchasing channels Facebook offers—Self-Serve Ad Tool or Facebook Insertion Order.

There’s a lot to learn about the right way to set up Facebook ads, how ad placement affects success rate and how to target your audience.

You have access to several resources and guides as bonus material, including Nielsen Online Campaign Ratings, Understanding Earned and Paid Reach on Facebook, Custom Audiences How-To (Power Editor) and several others.

#6: Campaign Management

The Campaign Management course focuses on how to set up a Facebook ad campaign. It progresses through sophisticated topics like ad segmenting, bid strategy and optimization.

facebook studio ads objectives

Choose from nine different advertising objectives before creating your ads.

Facebook launched a new objective-based ad creation flow. Use it when selecting your ad objective.

If you have more robust targeting needs, the course offers details on how to download and use Power Editor.

#7: Understanding Ad Policy

If you want successful ads, it’s important to know Facebook’s policies and make sure your ads follow them closely.

In this course you find out Facebook’s stance on data collection and privacy. You’ll also see which types of ads are acceptable for Facebook.

One of the most valuable pieces information you’ll discover is that Facebook doesn’t allow ad images with more than 20% text. The idea behind the policy is to keep users’ advertising experiences rich and engaging.

facebook studio ads objectives

Limit the text in your ad to 20% of the image area.

The image above shows the grid overlay tool and the difference between using ad text properly and improperly. You can test your own ads to make sure they’re likely to be approved.

Final Thoughts

Facebook Studio Edge is packed with information that’s relevant to any business owners wanting to learn how to maximize their Facebook efforts. The courses are self-paced and you can come back to them anytime for reference or to retake a course.

What do you think? Will you try Facebook Studio Edge? Do you have other Facebook learning tools to recommend? Leave a comment below.

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  • Nathan K Smith

    Great post! How long does the training take to complete?

  • Thanks Nathan! Each of the modules in the training takes about 30 minutes to complete.

  • Irshad Faizan

    Its too much expensive.I want to connect a person that deals online marketing.please help me

  • JR

    When I asked to look at the submission requirements I get a message that says the security certificate is invalid, and the site may be impersonating a real site. What;s up with that?

  • Hi Irshad. Can you clarify for me what is too expensive? The course offered by Facebook Studio Edge is free.

  • Hi JR – I am unsure what error message you are accessing. What information are you trying to retrieve?

  • Nice article. Thanks for sharing the information.

  • Gilson Oliveira

    Thanks for the post Jen. Very helpful how you broke down the ‘topics’ we will be accessing through the video training and descriptions.

  • Thank you so much Suzy – so appreciated!

  • You’re very welcome Gilson! Glad you enjoyed the post! How are you?! How are your NY clients treating you?!

  • Such a useful tool, and it’s free! Awesome article, thanks a mill 🙂

  • Thank you for the sharing important post!!! It’s very useful…

  • Meilee Anderson

    I’m working my way through the courses now. Thanks for sharing this.

  • janica

    Great post! Thanks for the help in outlining the modules. I’m unlikely to invest the time to go through courses like this without understanding exactly what I’ll get. This helps me see what parts are things I already know and what modules have info that I need better understanding of. Especially appreciate all the graphics.

  • Thank you so much Mathew! I’m so glad to hear you enjoyed the post!

  • Thank you Priyanka! I so appreciate it!

  • You’re so welcome Meilee!

  • Thank you so much Janica! I so appreciate the kind words and hope that you enjoy the courses that are most relevant for you! Facebook Studio Edge is a great resource!

  • Robin Pierman

    Thanks for the post. I never heard of Facebook Studio Edge. How long has it been around? I’m going through the first lesson now. It looks as though it refers to the older-style Facebook Pages. My pages no longer have the app covers lined up below the page cover image. And my pages have a single-column format instead of the older two-column format. Isn’t this training program from Facebook? Wouldn’t you think someone would have told them of these updates?!?

  • Robin Pierman

    Thanks for the post. I never heard of Facebook Studio Edge. How long has it been around? I’m going through the first lesson now. It looks as though it refers to the older-style Facebook Pages. My pages no longer have the app covers lined up below the page cover image. And my pages have a single-column format instead of the older two-column format. Isn’t this training program from Facebook? Wouldn’t you think someone would have told them of these updates?!?

  • Donna M. Young

    Jen, thanks for posting this great information! I hadn’t heard of it before now! I was looking for a comprehensive explanation of Facebook metrics and analytics, so this will be perfect!

  • craig

    Hi Jen
    for some reason i cant see the navigation bar at all, I’ve logged in but theirs no bar at the top of the page. A shame as I’d love to do the course

  • Hi Robin. I’m not 100% sure when they launched it but I know it’s been around for at least a year. Yes, they definitely need to make some updates and I reference the changes in the post with link to updates provided by recent Social Media Examiner blogs. However, the majority of the content is stellar and it’s definitely an amazing resource for Facebook.

  • Hi Donna. You’re so very welcome 🙂 I sure hope you enjoy the courses and feel free to contact me if you have additional questions regarding metrics and analytics. My website is linked in my bio on this post. Thanks!

  • Tracy Kennard

    I just came across this article. I registered for Studio Edge but when I click on any module, it gives me page not found. Was this just a short lived Facebook experiment?

  • Faraz Iqbal

    Whenever I try to access Facebook Studio Edge website it redirects me to Facebook Studio Awards page where it requires me to submit any of my work for facebook awards. I have already made a new account using my business email. Please help me find the details of the courses.

  • rstrilich

    I get the same thing. Think they took down the course.

  • diana

    hi jen! nice post. I would like to ask you if the platform is still active.

  • A

    I can not find the free training: the link sent me to Facebook studio awards.

  • Nikoletta Merzioti

    Hello. Is this studio discontinued?