facebook marketing strategy : Social Media Examiner

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Are you confused by Facebook’s advertising options?

Do you know when you should use boost posts vs. promoted posts?

Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.

In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.

Why Pay to Have People See Your Posts?

You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.

But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.

You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.

facebook boost example

An example of what a boosted or promoted post looks like in the news feed.

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social media how toAre Facebook ads a core part of your social media tactics?

Are you ready to build a raving fan base that reads your articles and buys your products?

The truth is that with the right tools, no advertising can match the impact of Facebook.

If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).

In this post you’ll discover what website custom audiences are, how to create them and how to use them.

What Is Website Custom Audiences?

In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.

facebook ad created using website custom audiences

Catch the attention of recent website visitors with a relevant ad about your product or service.

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social media how toWould you like more people to see your Facebook posts?

Have you used Facebook’s new feature to embed posts on your website or blog?

Embedding Facebook updates on your website can help you increase visibility and engagement.

How can you creatively use embedded posts as a part of your Facebook marketing strategy?

Let’s find out!

Here’s How It Works

Twitter isn’t the only embeddable social media. In July, Facebook announced the ability to embed public posts onto your website with a few lines of code.

You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.

facebook embed post option

Locating the Facebook embed post option.

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social media how toAre you using Facebook Graph Search as a marketing power tool?

If you knew more about your Facebook fans, how would that improve your marketing efforts?

Marketers can now use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.

What Can I Do With Facebook Graph Search?

With Graph Search, you can do much more than meets the eye.

Facebook Page owners can use Graph Search to:

  • Identify their own fans
  • Learn about favorite interests and hobbies of fans
  • Identify employees of a business who have liked a business’s Facebook Page
  • Identify interests of competitors’ fans
  • Identify potential business partnerships
  • Improve the quality of Facebook contests
facebook search query

Examples of Facebook search queries.

To help you dig deeper into what Facebook Graph Search can do for you, here are 17 ways you can use Facebook Graph Search queries to improve your Facebook marketing.

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