social media how toHave you heard of Facebook Live video?

Do you want to use Facebook Live for business?

Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing.

In this article you’ll discover how to broadcast with Facebook Live and use Live video in your marketing.

What Is Facebook Live?

Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in December, Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month.

facebook live video

Discover what marketers need to know about using Facebook Live for business.

Listen to this article:

Facebook originally introduced Live to only an elite group of users for two primary reasons: to control the demand on the bandwidth and to hopefully set a higher standard for the videos streamed so there’s less “noise” in the news feed.

Facebook is controlling the reach of Live broadcasts through the news feed ranking algorithm, as with all organic posts.

In the coming months Live will roll out to more Facebook profiles and pages, and will become available on Android. Live is currently available to some iPhone users only.

Even if you don’t yet have access, you can start planning your Facebook Live strategy or use some of these tactics on the numerous other live-streaming services such as Blab, Google+ Hangouts, Periscope and Meerkat. Regardless of whether you have or plan to use live streaming, you can still upload videos regularly to Facebook.

#1: Broadcast With Facebook Live

You can broadcast Facebook Live through your profile or through the Mentions app. To broadcast through your profile, tap to update your status and click the Live icon.

activate the live video feature in a status update

Tap the Live icon under Update Status to get started.

Next, write a quick description in the status update (this is your title). The description is what will go out in the news feed and in notifications.

Just like with your other personal status updates, you may also want to choose the audience before going live. Select friends only, a specific friends list or public. Then tap Go Live.

go live button

Write an update, select your audience and go live.

You can point the camera at yourself or outward to capture your surroundings.

During the broadcast, you’ll see the number of live viewers, which friends are tuning in and comments in real time. While people are watching you, invite those viewers to tap the Subscribe button. This way, they’ll get notified the next time you’re live.

After you end your live broadcast, it will be saved on your timeline like any other video you upload.

If you don’t already have the Follower option enabled on your personal profile, I recommend enabling it. Doing so will allow you to reach a much wider audience, as anyone on Facebook can choose to follow your public updates.

To enable the Follow feature, go to your settings and click Followers in the left column. Then, next to Who Can Follow Me, select Everybody. Now, any of your friends or followers can subscribe and see when you go live.

Keep in mind, if your previous post was public and you wish to share your next post with friends only, you’ll need to select that option.

friends only setting

Change privacy back to friends only for updates you don’t want to be public.

Note: To broadcast through the Mentions app, the process is similar. Open the app, tap the Post icon and then tap Live Video. The only difference is you don’t select an audience, since everything you post is public on a business page.

#2: Improve Your Video

Facebook recommends several best practices for Facebook Live. In addition, here are several of my own recommendations:

Have a focus for your broadcast. Know what you plan to talk about ahead of time so you don’t have a rambling discussion about nothing. Knowing what you plan to talk about and doing it well will do wonders for your reputation.

Create a compelling title. It goes without saying that you should relate the title to the focus of your broadcast. When people get a notification that you’re live, the title is the only thing they see when deciding whether they want to join you.

live notifications

Choose a clear, descriptive title that encourages people to tune in.

Strive for great audio. Speak loudly and clearly close to the phone or use a microphone. Like with any video, your audience needs to be able to hear what you have to say. To this end, avoid broadcasting anywhere that has a lot of background noise.

Use both the front and back cameras. Since you likely won’t want to have the camera in your face the whole time, you can easily toggle back and forth between the two. When the camera faces you, the audio is better. Speak up when filming away from yourself.

Acknowledge your audience. When you go live, be sure to mention your friends and fans who are viewing, if it seems reasonable. Alternatively or in addition, respond to comments either during or after the show.

Test different broadcast length and times. Facebook recommends you go live for at least 5 minutes. I’ve found that anything from 2 to 20 minutes is just fine. See what your audience likes and use that as your gauge. Also try going live at different times to see when most of your audience is around.

End with a call to action. Live video can be an integral part of your social media marketing, so make the most of it by directing your audience to a specific place. Include a simple call to action at the end of your video, such as to visit your website or private message you for more information on the topic.

Be selective. Don’t broadcast everything. Make your live videos special. That way when you go live, people will want to see what new thing you have to offer.

#3: Edit Your Video

Once the Facebook Live video is on your wall, you can go back and edit it. It’s like editing any video you’ve uploaded to Facebook. Click on the date of the post in your timeline to access it and select Edit.

Choose a thumbnail. Facebook gives you 10 image options or you can upload your own thumbnail.

Select a category. Tap the drop-down menu next to Video Category and select one.

Add a call to action. You have several choices, including Shop Now, Learn More and Sign Up. You’ll likely want to match the call to action you requested during the video.

live replay settings

Optimize your Facebook Live video settings as you would any video you post. Choose a thumbnail, category and call to action (and add the corresponding URL).

Amplify the reach. If your video is from your Facebook business page, you may want to consider getting more visibility through Ads Manager by creating a video ad from your Live broadcast.

#4: Repurpose Your Video

As with other content, you’ll want to use your video in as many places as relevant.

Write a blog post with some of the highlights and embed either the Facebook post itself or just the video. Then share it on all of your social media profiles.

live embed on a blog

Write a blog post revolving around your Live video and then embed either the entire post or just the video.

The reason to embed your video is to get more views. It will show up on your Facebook view count and you may also get new fans and subscribers.

5 Ways to Use Facebook Live

Many initial examples of Facebook Live will be for personal use, but I recommend exploring ways to use Facebook Live through the lens of your business.

Create a balance between talking about your business and giving people a peek at who you are outside of work. It creates significantly more intimacy between you and your audience.

Here are five ways to use Facebook Live:

Behind the scenes. Come up with “adventures” that would be of interest to your friends and followers. If you could take a group of friends with you somewhere, where would that be? It could be somewhere you go during downtime (to the beach or a concert) or else directly related to business.

Mark Zuckerberg takes people behind the scenes of Facebook in this Live video.

First live video at Facebook HQ

Posted by Mark Zuckerberg on Monday, September 14, 2015

Find something fun and relevant for your friends and followers to know about and take them there. For example, if you sell surfing gear, a day at the beach would be right on target, the same as a concert would be if you work in the music industry.

Q&As. Pick a day and time and let your friends and followers know you’ll be on live to answer their questions. Do this monthly, weekly or regularly, when you you’re getting lots of inquiries.

To get even more out of it, plan ahead. Create an event and encourage people to ask questions in advance, so you know what to address in your live stream. This will give you tremendous material for future content.

You can write blog posts or video tutorials as answers to your questions, too. Q&As are also excellent for market research.

How-Tos. Find something that pertains to your expertise and relates to your business, but is also personal. Then show your audience how to do it with simple steps.

Let me show you how Hand waxing your chalk painted piece can really keep you groundedDoniele N Damien Humphrey Poppie’s Paint Powder

Posted by Nancy Olliver on Friday, December 11, 2015

For instance, Nancy Olliver, shown above, has a chalk painting business and does projects on Live for her audience.

Use a tripod and point your iPhone camera at you or even at your computer screen, and explain how to do something as you do it.

Product demos. Just like with how-tos, do live product demos for your friends and followers. Unbox products that you use for your business or simply share how you use them. Alternatively, show new uses for your own products. As with all video, you want to be having fun as you do demos, so your audience has fun too.

Tech guru Robert Scoble often uses Live via the Mentions app on his personal profile to showcase exciting new technology.

Live CES preview. First look at Avegant Glyph. Also Amazon Echo. Canary Security. Nest. Ring. And more. 2016 is shaping up to be the biggest CES in decades.

Posted by Robert Scoble on Wednesday, December 23, 2015

Breaking news. Compile sources that inform you when there’s breaking news in your industry. Then when something happens within your area of expertise, you can go live immediately and share it with your audience.

Report news and also add your own thoughts and opinions, so people know what to do with that information. Doing videos like these helps you establish your expertise. Remember, journalists, other influencers and potential clients could be watching. Tremendous opportunities may be waiting for you.

In Conclusion

Video streaming, especially through Facebook Live, is an incredible opportunity to showcase your knowledge and increase your fan, follower and customer bases.

Since video is super-strong right now and Facebook Live seems to get higher organic reach than other types of content, it’s definitely worth getting ready to add Live to your marketing plan just as soon as you have access.

Live is just the beginning of what Facebook wants to do with video. Facebook is currently testing a dedicated video news feed on select mobile devices, so people always have video in their pocket and at their fingertips.

Start thinking about what you want to create as a subject matter expert, so you can take advantage of all of the opportunities in store for the future of video.

What do you think? Have you streamed using Facebook Live yet? Do you have a plan for live streaming? What sorts of videos are you sharing or are you planning to share? Please share your thoughts in the comments.

what marketers need to know about facebook live

Tips for using Facebook Live for marketing.

Tags: , , , , , ,

Get Social Media Examiner’s Future Articles in Your Inbox!

Join 465,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (56 pages, 90 charts)!

More info...
  • What a cool surprise to see my blog in here as an example – thanks @MariSmith!

    I’m really loving Facebook Live and appreciate so much that I got the opportunity to test it early. I’m interested to see how people will use it now that it’s rolling out to more people. Guy and I switched from Android back to Apple for the Mentions app. Totally worth it!

  • Hey Peg!!! Hehee, happy to include a special mention for you here. Oh, I also linked to the wee Facebook Live segment you did from my HubSpot session here: Thank YOU!

    Likewise on the testing early of Facebook Live. It’s been fun to do live demos from the stage at a variety of events and invite the audience members to tag and share!! 🙂 So much potential and possibility with Live. It’s fun having it on my personal profile now… just got it the other day and have only done one broadcast. I’m working on a strategy to capitalize on both now. (Sigh, wish I didn’t have to get camera ready haha!)

    Hope your year is off to a flying start!! Looking forward to seeing you at SMMW16 if not sooner! 🙂 xxoo

  • Jennifer VonStein

    Do you know if they are verifying “brand” pages yet? I just tried to verify one of the pages I help manage, and it seems I cannot because the page is a product/service, not a celebrity, etc. Do you know a way to fix this, because this is a service I’d love to use!

  • jennifer lehner

    This is great, thanks Mari. I have Mentions and didn’t know I could edit it after-the-fact in Mentions. Yay! Thanks!

  • Thanks for sharing my Live. I don’t think I have it on my personal profile but one is plenty. Too bad we don’t wake up camera-ready. 🙂 Ha ha

    Can’t wait to see you at SMMW16 – it was fun seeing you at INBOUND this year.

  • Eileen Doyon

    is this fbook’s “you tube” version???

  • Razaq Sunmonu

    This a great innovation into the live stream circle. Adding this to facebook marketing is making facebook a second to none Marketing Medium. Thank you Mari Smith For sharing this valuable and great content with the public. God bless you, your work and your family. Amen! Vivre Social Media Examiner! Vivre Facebook!!

  • More like their “Twitch” livestream version, with included chats.. something YouTube joined later (I think)

  • Hi Eileen — there are certainly similarities to Facebook’s video features, such as upload, edit, create playlist, etc. However, Facebook’s Live is more like Periscope or Meerkat in that it is *live*! The cool thing with Facebook Live, though, is that the video is immediately a native video on your page or profile wall! For Facebook Live broadcasts via personal profiles, you can even save the video to your camera roll when finished. We’re only seeing the tip of the iceberg with Facebook Live. Stay tuned for more 360 videos in 2016! Imagine being able to do Facebook Live with a 360 camera, oh my!! 😉

  • Awesome, Jennifer – yes, it’s good to choose your own thumbnail, for starters. Often the default one is not that flattering, right? 😉 Lol.

  • Thank you so much for your kind words, Razaq!! Happy New Year. Hope 2016 is your best year yet. 🙂

  • Hi Jennifer — alas, for now, only Public Figures or Media Partners/Organizations can apply for verification of personal profiles, business pages, or Instagram accounts. If you meet the requirements, this is where to go:

  • Hey Mari – I heard that there is a 30 min time limit. Is this true?

  • Eileen Doyon

    thank you Mari and look forward to hearing more!!

  • Eileen Doyon

    thank you!

  • Hi Mike — yes. See this for profiles:
    …and this for Pages:

    Although the Best Practices listed here state some public figures have broadcast for over an hour, this was back before Facebook began rolling out to profiles…

    Likely Facebook may still allow certain Media Partners to go longer than 30 minutes but not on profiles…

  • Alek Roz

    I am frustrated that I do not have Facebook Live. It not on my android phone but others having been streaming live. Is theirs on IOS phones. COME ON Facebook!

  • Hi Alek — you can certainly let Facebook know you want to be among the first to know when Live is available on Android via the Mentions app. Go here:

  • Pat Moon

    I just did my first video on vitamin A for my FB group. It went over well so will be doing it again.

  • Alek Roz

    F THE LACK OF CUSTOMER SERVICE THAT FACEBOOK HAS!!! My friends has IOS phones and seeming that they are all going live. It not fair. They should had installed live platforms on all platforms at once than separate platforms.

  • I am now using Facebook Live on my page, but I do not see the upload custom art. I do see where I can use out of the 10 options.

  • Rhea Jackson

    How do I use Live video on my iphone for a business page when I am using Business Manager? I am new to this Business Manger page and am having a hard time using it via the Facebook app.

  • Hi Rhea — Facebook Live only works via either the Facebook Mentions standalone mobile app (for verified profiles and pages), or via the Facebook native mobile app for iOS for profiles or pages. Using Business Manager does not affect your use of Live. Hope this helps somewhat!

  • Hi Gary — you mean for the thumbnail? You should see a little camera icon with Custom next to it, right on top of your video when you go in to edit. You’ll only see this *after* your Facebook Live has ended and you go back to edit the video on desktop. Here’s a screenshot!

  • Hi Alek — I can understand your frustration. However, imagine that 1.55 BILLION people all of a sudden have access to Facebook Live?? Imagine the technical challenges and demand on bandwidth… and our News Feeds jammed with everyone trying out Live at once. There is a reason Facebook is slowly rolling out the Live feature in phases. Meantime, be sure to upload videos you record as well as trying out Periscope, Meerkat or Mevee. 😉

  • Congrats, Pat!!

  • I am creating videos on a live personla page that is not verified, and I can not find am edit version that looks like that.

    I may be looking at the wrong place, but the only place I can find to edit is in Album >Videos>Specific video.

    I have attached an image of the only place I can find.

    Thanks in advance.

  • Hi @Fastpitch:disqus — from your drop down menu in your screenshot, if you select ‘Edit this video’ you should get to a screen that allows you to select from 10 thumbnails, among other editable fields. You’re almost there!

  • Ashley Galloway

    I don’t see the option to film from my Facebook page – just my personal page. Has anyone been able to film from a Facebook Business Page?

  • Cooper Douglas

    I’m a stand up comic & drag queen who loves it! I love the instant interaction with your friends/fans. I’ve been experimenting with different ideas like “Cooking and ‘Baking’ with PhilEsha De Lox” and also makeup tutorials. I didn’t know you could edit them? That’s great to know. Thanks for the Tips!!!
    Do you know if they will have monitazation like YouTube?

  • Need it for android ASAP!

  • Thank you for this! 😀

  • KellySR71

    I literally CANNOT WAIT to have access to this tool…I think it will be a GREAT way to connect with the FierceChick Tribe! xoxoxo Will def refer back to this article once I can use it

  • I have tried several times to edit the videos after, and it does not seem to want me to. It will allow me to enter all the text, but cannot save. I do have to go into the video to even get the edit prompts. Is this correct?

  • David the only place to do edits are in the videos themselves. I am unsure why people say anything different. Maybe if you have a Facebook Approved Celebrity page it is different. I am not sure about that since I am not an approved Favcbook Celebrity.

    I have done quite a few videos and I have been able to edit them all, so it may just be a glitch. Hopefully a temperate glitch.

  • As far as I know it is only available on personal pages at this time. I am also waiting for that option.

  • Yes that is true, but it does not let me upload a custom screenshot.

  • Yes, for whatever reason it was ONLY this one single video…thanks for responding!

  • You can post from your business page if you have a “public figure” business page.

  • Oh So Mom

    Hey Mari I loved hearing you speak at the Business Boutique last November! I had a question I can get Live on my personal profile but I cannot get that as on option on my Page for my business and blog. I would love to use this feature on my Page and not personal profile. How do I go about getting this added to my FB Page?

  • Grace Duffy

    Facebook is slowely rolling out this feature to Pages. Just last week, they updated the Pages Manager app for iOS to allow users to manage Facebook Live broadcasts directly.

  • Jimmy Tran

    I know facebook live mention is available on iphone for public figure…. However, IS facebook live mentions work with Android device for personal account also? I notice that when i use iphone for personal account, facebook live mention icon appear in the section of postin.. However, for android device like samsung s4, it is not available for facebook mention live? Anyone have answer?

  • Gisele Bonds

    If I am successful in getting my business page the grey verified badge, will that make it eligible for Facebook Live?

  • Hi Gisele — possibly. For sure worth a try. The grey verified badge is for local businesses and is good to have!

  • DawnS

    Does it make sense to utilize a hashtag for your Live Chat?

  • Hi Dawn — tbh, hashtags on Facebook don’t really make much difference. This great study by my friends at BuzzSumo of 1 billion posts shows that hashtags actually reduce engagement! Still, they have their place… I use hashtags sometimes on posts. Could be worth experimenting! See #8:

  • Hi @disqus_x4QKS02g0Y:disqus — it’s not possible to sign up or transfer Live. It’s coming to all profiles and all business Pages. If your husband doesn’t have it yet on his public figure Page, it’ll be there soon.

    Thing is, it can be tricky to get it right the first time you go to access. There are multiple ways to access Live on your Page, once Facebook has made it accessible to you:

    1) via the regular Facebook app – go to your menu & select your Page. You should see the Live icon.
    2) via Facebook Pages Manager app – the Live icon should be on the publisher.
    3) via the Mentions app if the Page is verified.

    Hope this helps!

  • edgandia

    Hi Mari — I’d like to do a Q&A video session with FB Live, but I’m having a hard time getting my business page verified. I guess I could do it on my personal FB profile, since many peeps in my tribe are already connected to me via my personal page.

    Question — If I announce it to my mailing list and tell them to go to my personal page to watch, if they’re not connected with me on FB, will they still be able to see the video? Or do they need to send a friend request first (and have me approve it)?


  • hamzadaoui

    This is pretty cool. I just did my first video yesterday. I definitely respect Facebook’s efforts to reinvent itself.

  • ChaChanna

    Do you think Facebook will roll this out for groups?

  • Aron Parker

    I just did my second ever Facebook live broadcast which was a ton of fun and I’m loving it! My question is… I had between 50 to 60 people watching live but it says I have over 900 “views”. How’s that possible? How do they determine a VIEW???

  • Tameka (BloggerPoet)

    I just worked to get one of my client’s pages Facebook verified and was wondering if they will be able to go live to their audience in the future. I know some personal profiles are able to go live now, but I think it would be great for nonprofit and other organization pages to be able to utilize this tool too. How does Facebook decide who gets to go live now? Initially it was only for verified pages. Now I’m seeing non-verified profiles go live. Thanks!

  • Grace Duffy

    Facebook has been rolling out Live globally. So if you don’t have access yet, you will very soon!

    Here’s the latest update on Live from Facebook:

  • Tameka (BloggerPoet)

    Thank you!

  • Pang

    I have android s5 and i did have the broadcast live, but not its gone…why?! This is super annoying!

  • Susan Pauls

    Hi Mari,
    I found your article by searching on Google for the max Facebook live video length. I tried Facebook live video tonight for the first time, to record the Lawrence, KS 2016 Justice Matters assembly for my friends who were not able to attend. I loved having the ability to do this! Facebook booted me off after 1 hour 15 minutes, so I guess I was fortunate. I am not a media partner, just an average Joe user. Thought you might like to know! 🙂

  • Hello Mari! Can you go live on Facebook from your laptop? Or is this option available just for smartphones? Thank you in advance!

  • John Y. Codorniz Jr.

    Hi, is there away to use Facebook live using an external cameras? instead the built-in Camera of an iPhone just to get e better quality for our viewers? Cheers!

  • Hi Michael and Mari. My Facebook Live from last night was 34 minutes long, done from my verified profile, and thankfully there seems to be no major issues with the replay’s stability staying on the timeline. Though for this specific replay, at times it’ll show up completely white if you scroll to fast on mobile but will reappear if you reverse scroll slowly. I think it’s because it ran over 30 minutes but I’m uncertain. My FB name is alexyongnyc

  • Grace Duffy

    Absolutely! The new Facebook Live APi “lets you build video streams that mix multiple video and audio sources and introduce special effects” and you can use a stand-alone camera and even drones to shoot your live videos.

  • Amber De La Garza

    Hello – How do I embed my Live Video post from my business page? I have that option on all other posts on my business page but seems to be missing from the live video post. It was mentioned to embed in this blog. – Thanks!

  • They actually just opened up their API so we will be testing this starting next week with full production 3 cameras support etc. Let me know if you want to know what we find.

  • Hi Amber!!! Ahhhhh darn Facebook!! They keep moving stuff around all the time… what you need to do now is navigate to the direct URL of your Facebook Live video. To do so, there are two ways:

    1) RIGHT click anywhere on top of the video and look for ‘Show Video URL’. Then copy & paste that URL into a new tab or browser for ease of access. There, you’ll see the embed option, among other settings. Btw, you can embed just the video player, or the full post which includes your description, etc.

    2) Or, another way is to click on the timestamp of the video… this now opens in the lightbox video player… then you click the timestamp again and that takes you to the same video URL mentioned in #1 above.

    Hope this helps!!

  • Amber De La Garza

    Hello Mari! Thank you for your help. Unfortunately I don’t have that option still. Please see the image below.

  • Nicole Hensch

    I was able to use Facebook Live 2 weeks ago and now the live stream icon has vanished. I updated my Facebook app, double-checked that I am connected to wifi.. and it is not there. Any tips?

  • Kristina Avrionova

    I am on a FB group page. I’d like to do a live broadcast to the people in the group, but since I’m there with a personal profile, is this boradacst also going to show on my newsfeed or will it show on the group only, since I started to post there, but then did life video?

    I would like to do a live broadcast, but for that group only. I don’t want it to show on my personal newsfeed.

  • Kristina Avrionova

    I am a part of a FB group. I wold like to post a Live video, but to this group only. Is this possible? Or, if I do live video, it will also be posted on my personal profile and will go into the news feed of all my friends?
    I truly want this Live video to be visible on the FB group.

  • Grace Duffy

    Mari provides instructions on how to embed your Facebook Live video on your blog below. Here’s the direct link to the comment:

  • MADD

    Okay, maybe they are moving things around again. I found the video URL, but when I open it in a new tab, there is no embed option? This is turning into the challenge of my week! ugh.

  • I’m still not seeing the ability to do Facebook live video from my app on Android. I thought it was available to everyone now. Any ideas why I’m not seeing the option?

  • Dave Navarro

    Is it possible to stream from a webcam or professional camera?

  • Hi Dave — at the moment, you can only broadcast Facebook Live video via mobile devices.
    BUT, Facebook did *just* open up the Facebook Live API at the annual F8 Developer conference last month and the first camera is out. I predict we’ll see a lot more cameras and devices with Facebook Live integration! In fact, Mark Zuckerberg demonstrated Facebook Live via a drone from the stage at the F8 opening keynote! 🙂 Hope this helps.

  • Hi Scott — have you for sure downloaded the most up to date version of the Facebook mobile app?? How about trying the Pages Manager app? Facebook Live should be available to all users now.

  • Hi Amber — any luck yet??? I just checked your page and I can see the embed option!!

  • Dave Navarro

    I did a ton of research and you can use webcams and other cameras through Facebook Live Partners, such as Wirecast. Tested it this morning with a Microsoft USB webcam on my desktop computer. Worked great. I just ordered a new Pro camera and I’ll test it with that on Monday.

  • Amber De La Garza

    Hello Mari! Thank you so much for going out of your way to help me. You are going to think I am crazy but when I am logged in as myself I do not have that option on my video to embed but I do for all other types of posts. I can see the ability to embed other peoples videos just not mine. I don’t expect you to know how to help me with this weird thing but can you tell me how to get help from FB? I have left a question on the FB help and all I have gotten is others saying they have the same issue. This is an issue because I would like to embed the post to my blog to get more views and likes. Thank you!

  • Kevin Schellinger

    My company is planning to use Facebook live for our upcoming tournament. I am currently looking to see if there is a way to embed the “live” video on our website. We would like to be able to put this on our homepage so that anyone that navigates to our site while we are live will be able to view the video. I know that we can embed it after the video is complete but I was looking for a solution to do it live. Does anyone know if this is possible?

  • Grace Duffy

    Facebook Live videos have an embed option like other Facebook videos. You can find it in the dropdown menu on the top right of your post once the video is completed. The embed code can also be found under “options” when you click on the video URL on Facebook.

  • Kevin Schellinger

    Is there anyway to embed the live feed rather than waiting until the video has completed?

  • Jin

    Anyone know if there is an attendee limit on FB live? Someone told me 50 people but don’t see documentation or mention about that anywhere. Thanks.

  • DeAndre Hatten

    Here it is the month of May & I still can’t go live on Facebook. My app is currently updated to the latest version & I still don’t get the “Go Live” Icon when updating my status it’s frustrating watching so many others do it. I have friends who have the same exact phone I have & they’re able to go live. How does that happen?? 🙁

  • Ryan Mathie

    Great article! Is there a way I can stream live from all periscope/fbook etc at the same time without using loads of devices? Any apps like that out there yet?

  • Hi Mari, thank you for your reply. It looks like I do have the option through the Pages Manager app, though I thought I’d have the ability to launch live video through the main Facebook app, but apparently not.

  • You can go live in only that group. It will not show anywhere else. In fact you can only go live in one place at a time unless you have a special software. You can also go live within events. Hope that helps. We have a free course that shows you how to get all set up. Just ping me if you’d like it. It’s kind of the new thing that everyone wants to do, but finding good documentation is hard. 🙂 Hope this helps.

  • Also I’m sorry. I just got an email about this and it says your question was about a month ago. I think disqus may be a tad behind. Lol

  • GarethPeck

    Hi Mari – was just wondering. I am working with a Nonprofit Organization and I cannot seem to be able to access this feature for verifying the page. Do you know why?