• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • đź‘‹ About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    6 Ways to Use Periscope for Your Business

    by Caroline McCullough / August 25, 2015

    social media how to Want to use mobile live-streaming to market your business?

    Have you tried Periscope?

    Periscope is already proving to be an incredibly powerful social tool, and savvy marketers are using it in innovative ways to grow their businesses.

    In this article you'll discover six ways to use Periscope for your business.

    use periscope for business
    Discover six ways to use Periscope for business.

    Listen to this article:

    Where to subscribe: Apple Podcasts | Spotify | YouTube Music | YouTube | Amazon Music | RSS

    #1: Show Live Product Demos

    If you're launching a new product, share the details with your audience on Periscope. You can do an interactive product demonstration by answering pertinent questions from viewers. Showcase cool product features, packaging and more.

    In this example Instagram coach and retailer Sue Zimmerman shows viewers how to apply Flash Tattoos (gold temporary tattoos) to their skin.

    periscope broadcast screenshot
    Demonstrate how to use your product and its features on Periscope.

    #2: Share Industry News

    Periscope is a way to break news to your online community before anyone has a chance to write about it. Publishing a half-decent blog post on an industry innovation could take hours. On Periscope, you can simply talk about marketplace trends and then use your conversation with viewers to write a blog post or produce a training video.

    Sharing relevant news is a great way to position yourself as a go-to person in your industry, which sets you apart from your competition and gives you perceived authority.

    #3: Connect With Influencers

    Periscope is a great way to connect with influencers in your industry. To get noticed, show up regularly to their broadcasts, make insightful comments, ask intelligent questions and share their broadcasts on your social channels.

    periscope broadcast screenshot
    Author and blogger Denise Duffield Thomas uses Periscope to share her insights on blogging for business.

    If you want to develop a deeper relationship with an influencer you've met in person, Periscope can help with that, too.

    To remember to tune into specific broadcasts, turn on your push notifications and then mute everyone except the people you want to connect with.

    periscope settings screenshot
    To make sure you don't miss broadcasts that are important to you, turn on notifications for the people or brands you want to tune into regularly on Periscope.

    If you know certain influencers will broadcast at the same time every day, add a reminder to your calendar to tune in.

    #4: Take Viewers Behind the Scenes

    To connect with viewers on a personal level, use Periscope to give them a glimpse into your life or take them behind the scenes of your business. You can start a conversation by answering questions from your audience during the broadcast.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    As a preview to his podcast, Lewis Howes did a Periscope broadcast from the home of fitness guru Gabrielle Reese and surfer Laird Hamilton. People were able to chime in with questions they wanted Lewis to ask the couple in his podcast interview.

    periscope broadcast screenshot
    Give viewers a behind-the-scenes look of your business, life, events or inventory.

    If you're an author, share an update about your upcoming book or ask your audience for feedback on the title or a chapter you're working on. If you own a retail shop, give people a sneak peek at new items that have arrived.

    #5: Build Your Mailing List

    Periscope broadcasts can be an opportunity to build your mailing list. During your broadcast, ask viewers to leave their email addresses in the comments to sign up. Then you can enter the addresses into your database later.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    While this may create a little extra work for you, the signup process removes a barrier for viewers to join your mailing list.

    A note of caution: Because you'll be entering the email addresses manually, you may want to turn on opt-in confirmation emails to be certain you're complying with international email marketing regulations.

    #6: Provide Content for Other Channels

    You can repurpose your Periscope broadcasts to provide content for your other social channels.

    Although Periscope videos can only be broadcast vertically, some users have come up with innovative ways to work creatively with the vertical layout. You can also hack the layout to crop videos for YouTube or other social channels.

    Here’s a SlideShare presentation showing how to hack the vertical layout by using a tripod with iPhone and iPad mounts.

    To repurpose your content for other networks, look for creative ways to hack Periscope's vertical layout.

    periscope settings screenshot
    If you want to save your videos, turn on Autosave Broadcasts.

    Be sure to turn on Autosave Broadcasts in your Periscope settings so you don't have to remember to save your broadcasts each time.

    Another way to save broadcasts is to mirror the content on your desktop computer (with a tool like AirParrot or AirServer) and then record it using software like Camtasia or ScreenFlow.

    Cross-Promote Your Broadcasts on Other Social Platforms

    If you want to build buzz and attract more targeted followers, cross-promote your Periscope broadcasts on other social platforms.

    A simple way to do this is to create a post to promote your broadcast. Include a graphic featuring your Periscope channel and hashtag (if you have one) and make sure to note your headline and broadcast time in the post.

    periscope broadcast promotion post
    To attract more viewers, promote Periscope broadcasts on your other social media channels.

    You can schedule the post with a tool like Edgar or Hootsuite to ensure it goes out before your broadcast.

    periscope broadcast promotion post scheduled in edgar
    Schedule your social media promotion post to ensure it's published before the broadcast.

    Over to You

    If you haven't already caught onto this social media trend, Periscope enables you to share live-stream video with other users on the platform. You can have real-time, chat-based conversations with viewers during your broadcast.

    To build a solid following on Periscope, it's important to broadcast your content on a consistent, predictable basis. A regular schedule lets people know what to expect from you, which makes it more likely that they'll remember to tune in.

    There are many more ways businesses are innovating with Periscope, and I hope these ideas will inspire you to jump on board and give it a try.

    What do you think? How are you using Periscope for your business? Have you seen any other innovative uses for Periscope? Please share your thoughts in the comments below.

    how to use periscope for business
    Tips using Periscope for business.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: Periscope

    About the authorCaroline McCullough

    Caroline McCullough is the creator of The Great Blog Challenge, a multi-award-winning content marketing strategist, copywriter, presenter and author of Your Brilliant Un-Career: Women, Entrepreneurship and Making the Leap.
    Other posts by Caroline McCullough »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS