6 Ways to Use Embedded Tweets to Help Your Business
Do you want to show off your customer’s kind words about your business?
Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.
In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.
How to Embed a Tweet
From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.
Before we get started, let’s quickly review how to embed a tweet on your website.
When you find a tweet you want to embed on your website, hover over that tweet and click on the More link. Then you should see an Embed Tweet option.
When you click on Embed Tweet, you are prompted to copy the sharing code for the tweet.
Then you paste the embed code in your website. If your site is on WordPress, use the HTML/Text editor. When you save or publish, you have a live, interactive tweet on your website.
— SocialMediaExaminer (@smexaminer) August 23, 2013
Yes, it’s that simple! Now, let’s look at some ways to use embedded tweets.
Here are some creative applications of embedded tweets:
#1: Build Your Reputation With Customer Testimonials
This is one of my favorite ways to use embedded tweets. For some businesses, it’s tough to get fans to write personal or product recommendations on LinkedIn, send testimonials via email or otherwise profess their respect for a brand in long form. On Twitter, however, you generally find people who will take a quick moment to share their good experiences.
Find potential testimonials by looking through mentions of your @username and a Twitter search of your business name or product. As you browse through your mentions, save the best tweets about your business by marking them as favorites.
Once you find enough good mentions, add them to an existing or new testimonials page on your website, or scatter them in random places where you need social proof, like a sales page!
#2: Back Up Your Statements
Don’t let readers of your content wonder whether you made something up. Use embeddable tweets to cite sources and quotes. For example, if I were to write that having errors on your website that affect smartphone users may hurt your rankings in mobile search, you may wonder where I got that information. But if I included this…
Then, you would know how I came to that conclusion. As a writer, tweets from a reputable source help you quickly solidify content. And as a reader, they help you move from “Wait, that can’t be true.” to “What should I do about this?”
#3: Encourage Retweets of Your Media
This way, people not only see the content on your site, but it’s also easy for them to retweet it to their audience or reply to you with a comment.
#4: Increase Website Traffic With a Tweet Chat
Want to host a small Twitter chat or party on your own website to increase overall site traffic or page visits? Take embedded tweets a little further and add an embedded widget.
For example, let’s say you want to have a Twitter chat with the hashtag #socialmedia. Go to Twitter and search for #socialmedia. Then, change the filtering to All tweets, click on the settings wheel icon, and select Embed this search.
When you configure your widget, be sure to turn safe search mode on to keep the conversation PG.
Now, just copy the code and add it to your webpage. You’re all set to invite people to come have a Twitter chat on your website.
Note that the refresh rate on these widgets is not very speedy, so you would only want to do this with a slow chat and not something insanely popular or fast-moving.
#5: Create Twitter Engagement for Blog Posts
Want to get more Twitter engagement and perhaps some extra tweets for your blog content? Search Twitter for the URL of one of your blog posts.
Change the filtering to All, and then click the settings wheel icon to embed the search. Then, embed it somewhere in your blog post.
Right below the widget, tell users how they can click on the area to compose a new tweet, add a comment about the post and then include the link so their tweet also shows up in the widget. The result? A new way for people to engage with your content and more tweets for your post!
Go ahead and try it here. Compose a new tweet in the widget above, copy the URL to this post (http://www.socialmediaexaminer.com/embedded-twitter-posts/) and paste it into the tweet with a comment!
#6: Promote Your Event
Whether you’re marketing an upcoming event or showing off tweets from an event in progress, an embeddable tweet widget on your website does wonders for getting visitors excited.
See this in action in the margin of the Social Media Success Summit page!
One Thing to Consider…
When using tweet widgets on your website, remember that any tweet containing those items is displayed.
While Twitter removes any profanity or sensitive information, it won’t necessarily remove spam or negative responses. So you definitely want to scroll through tweets to see what people are saying before you add them to your website, and continue to evaluate embedded tweets on an ongoing basis.
What do you think? Do you use embedded tweets and tweet widgets? How do you apply them to your website? Please share in the comments section below!
Kristi Hines is a contributing editor for Social Media Examiner, freelance writer, and HubSpot Inbound Certified Marketer. She specializes in analytics, blogging, and social media topics. Other posts by Kristi Hines »